Why sports sponsorship is incredibly effective marketing, if you think from your audience back to your brand.
In the time Usain Bolt clocked up 9 Olympic gold medals he has become an icon of sports, and of sports sponsorship. Since those record-breaking Olympic victories in Beijing 2008, when Bolt’s only sponsors were Puma and Jamaican mobile phone company Digital, things have changed rapidly over the last …Read more >
Blockchain has the potential to transform the relationship between consumers and brands
Online streaming of music grew by 80% last year, whilst overall revenues from music are stagnant, and the amount back to artists is falling. Piracy and arguments about IP are rife. As technology continues to disrupt the industry, several artists are turning to blockchain to find a new business model …Read more >
The New Rules of Marketing … Growth hacking to social influencers and exponential results
Markets have fundamentally changed. A new generation of businesses (new technologies, new business models, new leadership) is emerging to address a new generation of customers (new audiences, new geographies, new aspirations). Marketing exists to connect businesses and customers, in relevant and pro …Read more >
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Hi. I'm Peter Fisk. Welcome to the GeniusWorks - full of new insights and ideas, learning from the world's most innovative brands and businesses, inspiring you to think different and do better.Read more >
New ideas to download
Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established …
Coke’s challenge Facing profound changes in the way consumers access and share information, The Coca-Cola Company recognised that the effectiveness and relevance of traditional creative media are fast diminishing. Coca-Cola designed a content-based mar …
Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …