• It’s not a job, it’s a revolution … How can cultural values inspire business to innovate smarter and grow faster?

    It’s not a job, it’s a revolution … How can cultural values inspire business to innovate smarter and grow faster?

    We have all heard, and yawned, at the mission (purpose, vision, direction) statement that seeks to be the best in the industry, love every stakeholder, and make the world better. We have all glazed over at the list of values (organisational, cultural, brand) … quality, excellence, professionalism, …

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  • Creating the future story of business … the best ideas and inspirations from the European Business Forum 2017

    Creating the future story of business … the best ideas and inspirations from the European Business Forum 2017

    Denmark’s fairytale city of Odense is a perfect place to write the future story of business. Birthplace of Hans Christian Andersen, and now one of Europe’s leading robotics hubs, it seeks to become “the Davos of business thinking”. Odense is a city in the midst of rapid change. €5.5 billion investme …

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  • The future of luxury … How can luxury brands capture the new luxuries of time, individuality, authenticity, belonging and experiences?

    The future of luxury … How can luxury brands capture the new luxuries of time, individuality, authenticity, belonging and experiences?

    Luxury, as defined by the Oxford dictionary, used to be “a state of great comfort or elegance, especially when involving great expense.”  Today’s luxuries are no less scarce, but more emotional than physical, and they don’t necessarily come at great expense. A more recent definition from Webster’s s …

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Are you ready to innovate and accelerate growth?

Hi. I'm Peter Fisk. Welcome to the GeniusWorks - full of new insights and ideas, learning from the world's most innovative brands and businesses, inspiring you to think different and do better.

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New ideas to download

Building Brands like Pixar make Movies

Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established …

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Coca Cola: Brand value through content excellence

Coke’s challenge Facing profound changes in the way consumers access and share information, The Coca-Cola Company recognised that the effectiveness and relevance of traditional creative media are fast diminishing. Coca-Cola designed a content-based mar …

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Richard Branson Interview … How to be Bold, Brave and Brilliant

Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …

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