• nuTonomy launches world’s first self-driving taxis in Singapore

    nuTonomy launches world’s first self-driving taxis in Singapore

    Self-driving cars have been much talked about over the last 12 months, but for most of us it still seemed like science fiction. Distracted by the sleek electric vision of Tesla, self-driving seemed like a step beyond in terms of industry change, but has now suddenly become a reality. In Singapore, t …

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  • Paper and Pixels … What’s the future of the business book?

    Paper and Pixels … What’s the future of the business book?

    We all know that people have fundamentally changed the way they consumer information. In the business world, the speed and impact of digital technologies is most obvious. Who wants to read a 300-page book of 80,000 words when you could watch a TED Talk in 20 minutes, or search through an endless arr …

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  • Pokémania … how Pokémon Go, the bug catching game, is taking the world by storm

    Pokémania … how Pokémon Go, the bug catching game, is taking the world by storm

    Back in the late 1990s, Pokémon became a cultural phenomenon. . Now, Nintendo has brought it back, and its taking the world by storm. Pokémon Go is redefining online gaming as we speak, and demonstrating how physical and virtual experiences are becoming one. Augmented reality made real. . Launched l …

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Are you ready to innovate and accelerate growth?

Hi. I'm Peter Fisk. Welcome to the GeniusWorks - full of new insights and ideas, learning from the world's most innovative brands and businesses, inspiring you to think different and do better.

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New ideas to download

Building Brands like Pixar make Movies

Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established …

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Coca Cola: Brand value through content excellence

Coke’s challenge Facing profound changes in the way consumers access and share information, The Coca-Cola Company recognised that the effectiveness and relevance of traditional creative media are fast diminishing. Coca-Cola designed a content-based mar …

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Richard Branson Interview … How to be Bold, Brave and Brilliant

Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …

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