• Deviant innovators … think like a pirate, hustle like a gangster, make it up like a hacker, create your alter ego

    Deviant innovators … think like a pirate, hustle like a gangster, make it up like a hacker, create your alter ego

    Who are the greatest innovators in the world? Steve Jobs, Thomas Edison, Henry Ford. The usual suspects. There is a myth that innovation comes only from people who are genetically endowed with the ability to innovate. It’s always the lone innovator, sitting in a white lab coat who suddenly gets stru …

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  • Creating the future one click at a time … why Amazon has just been voted the world’s most innovative company

    Creating the future one click at a time … why Amazon has just been voted the world’s most innovative company

    “I have the best job in the world because I get to work in the future,” says Amazon founder Jeff Bezos. It’s actually 25 years since the former Wall Street banker studied the wildfire growth of internet start-ups, went home to convince his wife, and next day packed up his car and headed west for Sil …

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  • The Brand Super Bowl 2017 … best marketing moments from Airbnb to Budweiser, IBM Watson and 84 Lumbar

    The Brand Super Bowl 2017 … best marketing moments from Airbnb to Budweiser, IBM Watson and 84 Lumbar

    You probably heard … the 51st Super Bowl, the world´s biggest annual sporting event, exploded with more hype and marketing dollars than ever in Houston last night, as the New England Patriots finally overcame the Atlanta Falcons in extra time. The Super Bowl, with an estimated $350m net economic i …

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Are you ready to innovate and accelerate growth?

Hi. I'm Peter Fisk. Welcome to the GeniusWorks - full of new insights and ideas, learning from the world's most innovative brands and businesses, inspiring you to think different and do better.

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New ideas to download

Building Brands like Pixar make Movies

Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established …

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Coca Cola: Brand value through content excellence

Coke’s challenge Facing profound changes in the way consumers access and share information, The Coca-Cola Company recognised that the effectiveness and relevance of traditional creative media are fast diminishing. Coca-Cola designed a content-based mar …

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Richard Branson Interview … How to be Bold, Brave and Brilliant

Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …

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