• Be extraordinary … average is not good, great is not good enough … standing out, and helping people to stand out, in a similar world

    Be extraordinary … average is not good, great is not good enough … standing out, and helping people to stand out, in a similar world

    In most markets, most products and services have evolved, through stretch and challenge, to be pretty good, even great. Most consumers are satisfied with most of what they buy (if they don’t, they quickly complain). A high-quality product, an everything-good service experience, can end up getting 3 …

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  • AirRater to Beat2Phone, Verily and Watson … Patient-centric healthcare innovations for positive wellbeing

    AirRater to Beat2Phone, Verily and Watson … Patient-centric healthcare innovations for positive wellbeing

    Healthcare, like many other industries is in the midst of disruptive innovation. Whilst technologies – from digital platforms to genetic engineering, remote monitoring and intelligent devices, robotic procedures and new business models – enable this disruption …  it is much more about a change in …

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  • Leaders of disruptive innovation … what the leaders of the world’s most innovative companies actually do

    Leaders of disruptive innovation … what the leaders of the world’s most innovative companies actually do

    We are live in an age of disruption, of relentless change and uncertainty. The scale of the challenges we face and the accelerating speed of innovation demands a new approach to innovation leadership, a new way of fostering counter-intuitive ideas, forcing improbable insights and opening minds to un …

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Are you ready to innovate and accelerate growth?

Hi. I'm Peter Fisk. Welcome to the GeniusWorks ... full of new insights and ideas, about leadership and strategy, customers and innovation, brands and marketing ... inspiring you to think differently and perform better.

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New ideas to download

Building Brands like Pixar make Movies

Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established …

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Coca Cola: Brand value through content excellence

Coke’s challenge Facing profound changes in the way consumers access and share information, The Coca-Cola Company recognised that the effectiveness and relevance of traditional creative media are fast diminishing. Coca-Cola designed a content-based mar …

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Richard Branson Interview … How to be Bold, Brave and Brilliant

Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …

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