• What’s new and next in brand marketing? … Exploring the best ideas and practices in brands and marketing

    What’s new and next in brand marketing? … Exploring the best ideas and practices in brands and marketing

    “It’s a complicated and noisy world … and we’re not going to get a chance to get people to remember much about us” mused Steve Jobs back in 1997, just before his decade of greatness … “so that chance to make a memory,  is the essence of brand marketing.” Whilst quoting Jobs is perhaps not seen a …

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  • Elon Musk is the Thomas Edison of our times … Tesla to SpaceX, Hyperloop to Neuralink … and to Mars

    Elon Musk is the Thomas Edison of our times … Tesla to SpaceX, Hyperloop to Neuralink … and to Mars

    Elon Musk has become the Thomas Edison of our times. Whilst his part role in the success of PayPal may not have transformed our lives, it funded his imagination, and the possibilities to change our futures in ways that science fiction writers could not even dream of. Go to his SpaceX headquarters in …

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  • Global shifts and technological fusion, meta intelligence and the dark side … Finding the “megatrends” to amplify your future success

    Global shifts and technological fusion, meta intelligence and the dark side … Finding the “megatrends” to amplify your future success

    Growth is shifting, innovation is relentless, disruption is accelerating, expectations are high, and social tensions are rising. Making sense, and making use, of these dramatic forces of change will help you to make better strategic choices, shape markets to your advantage, and create a brighter fut …

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Are you ready to innovate and accelerate growth?

Hi. I'm Peter Fisk. Welcome to the GeniusWorks ... full of new insights and ideas, about leadership and strategy, customers and innovation, brands and marketing ... inspiring you to think differently and perform better.

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New ideas to download

Building Brands like Pixar make Movies

Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established …

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Coca Cola: Brand value through content excellence

Coke’s challenge Facing profound changes in the way consumers access and share information, The Coca-Cola Company recognised that the effectiveness and relevance of traditional creative media are fast diminishing. Coca-Cola designed a content-based mar …

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Richard Branson Interview … How to be Bold, Brave and Brilliant

Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …

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