• Private labels can be more powerful and profitable than classic brands, enabling richer experiences and faster growth

    Private labels can be more powerful and profitable than classic brands, enabling richer experiences and faster growth

    When I want to cook a great dinner at home, I head straight to Marks & Spencer’s food store. M&S’s Cook range of premium quality, organically farmed self-assembly dishes makes entertaining easy. Not only do they bring together all the ingredients, fresh and locally sourced, but there is an i …

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  • Fashion and music, meatballs and biotech … Why has Sweden become Europe’s hotbed of innovation?

    Fashion and music, meatballs and biotech … Why has Sweden become Europe’s hotbed of innovation?

    Millions of hearts around the world beat with the help of a pacemaker. Candles are lit with the help of safety matches. Ball bearings make our machines work smoothly, whilst we instantly recognise Samuelson’s iconic Coke bottle design. We depend on Bluetooth to connect our devices, and innumerable l …

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  • Change your brain, Change your game … 15 big ideas to help business leaders win in a fast-changing world

    Change your brain, Change your game … 15 big ideas to help business leaders win in a fast-changing world

    Download summary of Peter Fisk’s European Business Forum Preview Thinkers50’s European Business Forum brings together Europe’s business leaders with the very best new ideas in business – including from the world’s #1 business thinker, #1 business leader, and #1 business coach. Markets of relentless …

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Are you ready to innovate and accelerate growth?

Hi. I'm Peter Fisk. Welcome to the GeniusWorks - full of new insights and ideas, learning from the world's most innovative brands and businesses, inspiring you to think different and do better.

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New ideas to download

Building Brands like Pixar make Movies

Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established …

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Coca Cola: Brand value through content excellence

Coke’s challenge Facing profound changes in the way consumers access and share information, The Coca-Cola Company recognised that the effectiveness and relevance of traditional creative media are fast diminishing. Coca-Cola designed a content-based mar …

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Richard Branson Interview … How to be Bold, Brave and Brilliant

Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …

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