• The Usain Bolt brand and business model … how the world’s greatest athlete earns and spends money

    The Usain Bolt brand and business model … how the world’s greatest athlete earns and spends money

    Usain Bolt is one of the great icons of sport … Mohammed Ali is the only other worthy of calling himself “the greatest”, and similarly Bolt’s presence stretches far beyond the sporting arenas in which he has collected 9 Olympic Golds, and incredible world records at 100 and 200 metres. When Bolt han …

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  • The 50 best ideas for business leaders … exploring the world’s top thinkers and their practical tools, all in one inspiring day!

    The 50 best ideas for business leaders … exploring the world’s top thinkers and their practical tools, all in one inspiring day!

    Markets of relentless change, exponential technologies, social and political uncertainty, challenge every business. Ideas can change the world, but making sense of this change, and making new strategies happen is not easy. In fact, everything you learn’t at business school has probably changed. That …

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  • Be extraordinary … average is not good, great is not good enough … standing out, and helping people to stand out, in a similar world

    Be extraordinary … average is not good, great is not good enough … standing out, and helping people to stand out, in a similar world

    In most markets, most products and services have evolved, through stretch and challenge, to be pretty good, even great. Most consumers are satisfied with most of what they buy (if they don’t, they quickly complain). A high-quality product, an everything-good service experience, can end up getting 3 …

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Are you ready to innovate and accelerate growth?

Hi. I'm Peter Fisk. Welcome to the GeniusWorks ... full of new insights and ideas, about leadership and strategy, customers and innovation, brands and marketing ... inspiring you to think differently and perform better.

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New ideas to download

Building Brands like Pixar make Movies

Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established …

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Coca Cola: Brand value through content excellence

Coke’s challenge Facing profound changes in the way consumers access and share information, The Coca-Cola Company recognised that the effectiveness and relevance of traditional creative media are fast diminishing. Coca-Cola designed a content-based mar …

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Richard Branson Interview … How to be Bold, Brave and Brilliant

Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …

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