Paper and Pixels … What’s the future of the business book?
We all know that people have fundamentally changed the way they consumer information. In the business world, the speed and impact of digital technologies is most obvious. Who wants to read a 300-page book of 80,000 words when you could watch a TED Talk in 20 minutes, or search through an endless arr …Read more >
Pokémania … how Pokémon Go, the bug catching game, is taking the world by storm
Back in the late 1990s, Pokémon became a cultural phenomenon. . Now, Nintendo has brought it back, and its taking the world by storm. Pokémon Go is redefining online gaming as we speak, and demonstrating how physical and virtual experiences are becoming one. Augmented reality made real. . Launched l …Read more >
Changing the game of beauty … 3d-printing Adorn to vlogging Ipsy and wearable Vinaya
When P&G acquired Gillette for $57 billion a decade ago, everyone described it as a perfect marriage of the two leaders in women’s and men’s beauty products. Gillette could develop razors of women, with soaps to match, whilst P&G could surf across men’s new enthusiasm for grooming. The best …Read more >
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Hi. I'm Peter Fisk. Welcome to the GeniusWorks - full of new insights and ideas, learning from the world's most innovative brands and businesses, inspiring you to think different and do better.Read more >
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Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established …
Coke’s challenge Facing profound changes in the way consumers access and share information, The Coca-Cola Company recognised that the effectiveness and relevance of traditional creative media are fast diminishing. Coca-Cola designed a content-based mar …
Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …