• The Business Case for Big Data … 20 mind-changing facts, and 6 practical examples

    The Business Case for Big Data … 20 mind-changing facts, and 6 practical examples

    Every industry talks about the impact of big data. Yet few business leaders are clear on how big data can really give their business a commercial and competitive advantage. Maybe this is because of its complexity and expert analysis required to harness it, the language and granularity, which tends t …

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  • The Future CMO Report … new roles, new rules, in a world where people consume 9.83 hours of content a day

    The Future CMO Report … new roles, new rules, in a world where people consume 9.83 hours of content a day

    The role of the chief marketing officer (CMO), and indeed of marketing itself, has been under debate for years. Is it more art or more science? Does it warrant a seat at the top table or is it just a sales-support function? Is it a strategic role or is it ultimately just about advertising and commun …

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  • The New Rules of Marketing … Growth hacking to social influencers and exponential results

    The New Rules of Marketing … Growth hacking to social influencers and exponential results

    Markets have fundamentally changed. A new generation of businesses (new technologies, new business models, new leadership) is emerging to address a new generation of customers (new audiences, new geographies, new aspirations). Marketing exists to connect businesses and customers, in relevant and pro …

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Are you ready to innovate and accelerate growth?

Hi. I'm Peter Fisk. Welcome to the GeniusWorks - full of new insights and ideas, learning from the world's most innovative brands and businesses, inspiring you to think different and do better.

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New ideas to download

Building Brands like Pixar make Movies

Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established …

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Coca Cola: Brand value through content excellence

Coke’s challenge Facing profound changes in the way consumers access and share information, The Coca-Cola Company recognised that the effectiveness and relevance of traditional creative media are fast diminishing. Coca-Cola designed a content-based mar …

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Richard Branson Interview … How to be Bold, Brave and Brilliant

Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …

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