Estás listo para la fiesta? Exploring the magic of design, entrepreneurship and innovation with IE Business School

January 8, 2018

I’m currently developing a fantastic new learning experience for IE Business School, their new flagship program for senior executives. It’s called the Global Advanced Management ProgramAnd it’s all about preparing executives for the C-suite … in four intense, incredible and inspiring weeks.

The Global AMP is about developing business leaders for a new world – one which is complex and ambitious, global and digital, fast and exciting – how they think, where they focus, how they will be winners. Indeed, the mindsets that got your business to where it is, are unlikely to take you further over the next 10 years, a decade that will likely see more change than the last 250 years.

Innovation lies at the heart of the Global AMP.

Taking an understanding of the changing world and possibilities of technology, of what customers want and will want in future, to reimagine what you do and reinvent your business, then supported by the strategies and structures that will deliver success.

Disruptive Innovation is about thinking, designing and creating in radically new ways.

It starts with deep insight, amplified by new ideas from design thinking, shaped by new customer propositions and experiences, which are fundamentally built around radical new “gamechanger” strategies and new business models, and then accelerated into market with lean and rapid development. Find out more here:

But you’ve kind of heard all that before, so what is really different? Let’s jump into the perspectives of some of our incredible faculty who will be joining on this journey:

Andrew McCarthy is a designer, facilitator, entrepreneur, innovation and creativity consultant.

He has almost two decades of international experience as an art and creative director in multinationals and advising corporations on creativity, strategy and innovation processes. He is an Adjunct Professor at IE and collaborates on educational ventures with the TeamLabs, Impact Hub, h2I, IDE, and Studio Banana.

Andrew is an innovation, design, or user advocacy officer with various companies and mentor or advisor to a number of startups. His professional interests also include Lean and Agile methodologies, but he is most interested in how we ever think anything we aren’t already thinking and using whatever practices work. Andrew enjoys improv, speaks and moderates at conferences, and his voice has been featured in ads and audiobooks, at his daughters’ bedtimes, and to the startlement of animals great and small.

Download the brochure of Andrew’s IE masters program on Customer Experience and Innovation … the brochure is a piece of art in itself!

Why your brain hates you so much. Why you have been trying to be and build the wrong things for the wrong people at the wrong times. Why you are doomed to repeat history, and What to do about it. How you could (maybe!) become an actual human being.

Marcos Eguillor is an entrepreneur, founder and Managing Partner of BinaryKnowledge. He has helped several start-ups of the digital sector. He possesses a broad international experience, mainly focused on the Digital Ecosystem, in product design and development, innovation, business development & strategy, project management and technology strategy.

Marcos is professor and guest speaker at different organizations such as the IE University, IE Business School, EOI, Spanish Red Cross, Dirección General de Protección Civil and Helsinki España. Following his not-just-for-profit values, he is vice-president of the Spanish Red Cross (Madrid), Member of the Board of the Spanish Association of Telecommunication Engineers and delegate member at the Spanish Engineering Institute. He was acknowledge as Best Entrepreneurship Mentor at IE, 2013.

If you listen to Marcos for a second, you’ll get the feeling that he’s only telling you a tiny bit of everything he has to tell. He teaches entrepreneurship, he’s an entrepreneur himself, and most importantly he has volunteered for the Red Cross since 1995.

Salvador Aragon is Professor of Information Systems at IE Business School. In his own words: “I am currently researching the role of information technologies in the business organization, their relevance as an engine for innovation and transformation, and how they are managed”.

He is also interested in the development of new markets and services in digital convergence, studying, for example, how mobiles and interactive television are moving toward each others’ territory, permitting young people to arrange to meet through teletext messages.

Furthermore, professor Aragón has researched the theoretical concept of digital convergence. From a more practical perspective, he has also studied the management of information systems in Spanish firms, and, in collaboration with MIT, the definition of new services on mobile platforms.

The “disruptive innovation” stream (week 3) of the Global AMP will focus on some of these major areas, exploring them in practical and joined up ways, and in particularly combining the best approaches old and new, of entrepreneurs and corporates, to say how can you win in today’s innovation circus:

  • Disruption … what are the sources of disruption, both affecting you (new technologies, new entrants new models), but also by which you can disrupt others (more intended, more dramatic).
  • Gamechanging … developing new strategies for “changing the game”, the way the market works, the way customers think, and the ways to win. More entrepreneurial, more strategic, and significant.
  • Fuzzy front end … where do great ideas come from, from raw to disciplined creativity, to stealing the best ideas from other sectors or walks of life, and how to shape these ideas into richer concepts.
  • Design thinking … the power of intuition, observation and learning from real people; to solve real problems, and turning these insights into rapid prototypes that can  be shaped further.
  • Alt perspectives … frugal innovation has become the mantra of emerging markets, seeking to solve problems thought simplicity and at low cost. But this could work anywhere.
  • Open creation … from crowdsourcing to competitions, co-creation and sharing, innovation happens faster and better when brains work together, engaging people faster, learning and adapting.
  • Business models … from subscription models to curated services, how can you make money in new ways, be it in terms of new revenue streams, or charging differently.
  • Value dynamics … Creating and capturing value is not always consequential, so how do optimise both the value proposition to customers, and the value short and longer term to your business.
  • Ecosystem partners … the buy or make questions, has evolved into new ways of partnering to make ideas happen, from licensing to joint collaborations, achieving more together.
  • Lean development … harnessing the power of lean experimentation, prototyping and development, how to accelerate ideas to market more iteratively, and much faster.
  • Fast adoption … penetrating markets faster, so that early adaptors work with you to engage markets, connecting with new social and influencer marketing, and new sales models.
  • Story telling … from Cokes’s liquid and linked to Instagram stories in realtime, how do you shape the narrative of your innovation, linking to brands and what people actually say.
  • Market multipliers … network-based approaches have transformed the way innovations diffuse, so using multipliers like influencers, gaming, shared resources, partners, to go further faster.
  • Managing innovation … from the product development process to agile management, from lifecycle management to portfolio optimisation, funding and venturing, metrics and performance.

And much more. How can sustainability spark new ways of innovating? What can big data and AI do to conventional processes? How would Steve Jobs (or Elon Musk today) transform our industry? What if we made unusual connections (like da Vinci was a master of)? How to be an innovation company?

So join me, and my fabulous colleagues, for the world’s best executive development program, the new Global Advanced Management Program, starting in 2018. Find out more right here.

The  program has been designed specifically to prepare current and future leaders, and their businesses, for the challenges which they face now and in the coming years. Focusing on leadership in a world of disruptive change, the Global AMP will help you understand the underlying trends driving the future which are already shaking up your industry, explore the threats and opportunities these bring, and respond accordingly.

Divided into 5 core academic modules, each designed and orchestrated by expert faculty, the program will lead you through the challenge of understanding mega-trends such as technological change, our role in a world where AI and robotics make many traditional jobs irrelevant, scarce physical resources and changing demographics.

How will you shape the new markets formed by these trends to the advantage of your business? Where will you focus, and how will you compete? How will you engage with the future customers – Asian, millennial, female – and those in markets that do not even exist today? What are your new business models to drive speed, agility and profitable growth?

The program focuses on devising new solutions, delivered by the right organisations and strategies, to succeed in such a brave new world. Energising and aligning the business to the strategic needs of the future will require that it becomes faster and more agile and we will learn how to use areas such as finance and operations, partnerships and networks, as levers for growth.

Most significantly, we will help you develop yourself as a leader of this dynamic world – to build a leadership platform, and exploit it skilfully to implement change that builds organisations that are themselves a source of competitive strength.

Alongside these academic modules, the program also includes practical application, with each participant developing a Gamechanger Project from they will create a blueprint for the future of their industry, a plan for how their business can reinvent itself, and define their own role in leading their company or division towards this future successfully.

Finally, the Leadership Development Plan helps each participant, along with an individual advisor, focus on their own specific strengths and weaknesses and actions that they can take to become an effective leader, and to sustain high personal and business performance.

World Changing: Making sense of change, exploring megatrends and their medium and longer-term implications, and choosing your future direction. The rise of emerging markets, new technologies and next generation audiences, is matched by the increasing scarcity of resources, social fragmentation and climate impact. The “fourth industrial revolution” heralds a new era for business and society, from digitalisation and automation, to 3D printing and machine learning, artificial intelligence and robotics. Philosophically, we will also look back to the age of genius, and the lessons for the future.

  • Power shifts: Economic, political and economic power shifts across continents, generations and businesses.
  • Technology futures: Harnessing the potential of new capabilities, from digital and big data, biotech and nanotech, to AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, talent and creativity, high-tech components and patented technologies.
  • Human impacts: Rethinking work, education and employment, ageing and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change, and making better choices. Harnessing value drivers and scenario planning to shape the future that you want.

Market Shaping:  Competitive landscapes have become increasingly complex, competition can now appear from seemingly unrelated industries, new markets emerge and old ones disappear. Digital markets have no boundaries, allowing the smallest business to have huge impact, and accelerating the convergence of sectors and businesses. In this context, the market-shaping module will guide you in engaging with future customers, shaping markets to your advantage and ultimately developing a market map that can help focus your business to win in future markets.

  • Market spaces: How well do you really know your market? Framing markets and how they work, value drivers and emerging practices, challenges and opportunities.
  • Future markets: Finding and creating new market spaces, based on new customers, new geographies and new solutions.
  • Customer thinking: Understanding new and existing customers based on aspirations and behaviours, finding new insights and ideas, new needs and niches.
  • Engaging propositions: Rethinking value, how it created and captured, and then delivered in terms of engagement and experiences.
  • Markets as movements: Rethinking how to build brands and loyalty where customers trust each other, and seek personalisation, collaboration and community

Disruptive Innovation: Disruption comes from all angles – entrepreneurial start-ups challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity, and customers challenging businesses to do better. The impact can be dramatic, reputations can be made and destroyed in days, whilst long admired companies are wiped off the map. The aim of this module is to learn how to turn the tables and become the disrupter by quickly developing insights and ideas, driving innovative strategies and business models, that can be delivered in fast and efficient ways.

  • Market Disruption: Transforming value equations by rethinking the way markets work, the sources of advantage, pain points and profit pools.
  • Design thinking: Gaining deeper insights into what really drives customers, to find the real problem, and solutions that are more relevant and valuable.
  • Fast Innovation: Turning ideas into impact faster through fast and lean innovation, from incremental to breakthough, managing portfolios to create the future
  • Business models: Rethinking how organisations work to deliver innovative propositions, from licensing to subscription, low cost to luxury.
  • Accelerating impact: Harnessing the power of multipliers, the network effect of social media to business ecosystems, spreading innovation faster, accelerating growth.

Energizing Organizations: Business thrives on an inspiring purpose, an alignment for action, and priorities and incentives that engage people to high performance. Organisations also need the agility to continually adapt and respond to changing markets, to develop new capabilities and partnerships, and reach new markets. The objective of this module is to help you energize your organization, develop a strategy, along with the metrics to constantly measure its implementation, and align financial and operational resources to deliver results effectively.

  • Winning strategy: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Smarter choices: Making better decisions, strategically and every day, matched by the right metrics and rewards that ensure performance.
  • Aligning organisations: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weakness, inside and outside.
  • Energising people: Mobilising your employees to think and deliver the strategy in innovative and profitable ways, harnessing the power of teams and humanity.
  • Sustaining impact: Ensuring that the organization has the ongoing renewal and adaptability to deliver share value, short term and into the future.

Amplified Leadership: The best leaders amplify the impact of their people and their business. Developing a leadership that is relevant to them and their people, they inspire and engage, connect and support the business to deliver against long-term directions and short-term priorities. Leaders of the future, will need to be adept at leading and managing change in a way that unlocks talent and performance. The outcome of this module will be to a help participants lead themselves, their teams and their business. For this reason, the module works through all the other modules to connect ideas and future action.

  • Leadership matters: Business is obsessed with leadership, but how do leaders really add value, engage people effectively, and deliver better results?
  • Knowledge economy: Organisational hierarchies are a legacy of old economies. In today’s ideas-based organisations, leaders add value in different ways.
  • Authentic organisations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: In an ideas-driven world, the best companies have the best people. So how do you ensure that you attract, motivate and retain the best talent?
  • Why should anyone be led by you? Fundamentally, why should you be the leader of the business. What do you have, and what will you give, to be successful?

Leaders are, of course, much more than functional managers. They see a bigger picture, work across the organization, and connect activities for more impact. The 5 Global AMP modules, rather than addressed in isolation will be carefully knitted together throughout the duration of the program, to demonstrate the opportunities and implications of every decision and action across the business.

Participants will work on an individual, evaluated project throughout the program. This “Gamechanger Project” is designed to draw on all of the materials covered in each module and will be applied directly to the challenges and opportunities of the participants’ business. It will deliver five specific outcomes, in the form of maps, that will be of value to you and to your company. Together they form a blueprint for the future.

  • Future Map: Developing a vision of the future of your industry. Define how you will shape it to your business’ advantage, to seize the best opportunities for growth.
  • Market Map: Shaping your markets, how you work, and your customer propositions to engage current and future customers.
  • Innovation Map: Reinventing your business model to deliver the future propositions in practical, efficient and profitable ways.
  • Organisation Map: Aligning your direction and strategy, your processes and people, metrics and performance to deliver results.
  • Impact Map: Defining your role in leading your company or division towards a bright, inspiring and successful future.

Progress on the project will be checked in peer to peer presentations and participants will have access to tutors to guide their work. This will be underpinned by the Leadership Development Plan which supports the individual in how they will develop themselves to deliver this effectively.

Find out more about the new Global AMP at IE Business School

Join the discussion

Your email address will not be published. Required fields are marked *