Gamechangers at the NZZ X.Day

March 28, 2017 at Interlaken, Switzerland

Gamechangers: How to create innovative strategies for business and brands in a fast changing world

Download my keynote Gamechangers Switzerland

Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their brand and marketing. From Alibaba to Zipcars, Ashmei to Zidisha, Azuri and Zynga, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world.

Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.

Who are the Gamechangers Switzerland 2017?

Top 10 Nominations for Gamechangers Switzerland 2017 (independently nominated online):

  • ABB: leading the way in robotics, alongside power and automation
  • Airlight Energy: production and storage of solar energy
  • Geberit: design leader in bathrooms and toilets
  • Hublot: Swiss watch making gets a yin-yang twist
  • Knip: digital insurance navigator that simplifies its users’ life
  • LESS (Light Efficient SystemS): ultra bright alternative to LEDs
  • Lindt & Sprüngli: Swiss chocolate, most famously the Lindor balls
  • Nestle (including Nespresso): food to packing and business models
  • Roche (including Genentech): the future of personalised medicine
  • UBS: presenting investment portfolios with virtual reality

Peter started the Gamechangers project by asking 1000 business leaders to nominate the companies who they believe are creating the future in each different sector. The top 100 innovators are big and small, spread across every sector and continent, from Asia to the Americas, finance to fashion. And then we wanted to understand what they did differently.

They range from well known innovators like Amazon and Apple – the magic Dash buttons creating a direct link between consumer and brands, the ecosystems that go beyond devices – to new brands like Brazil’s Beauty’in fusing the world of food and cosmetics, or even Zespri redefining the obscure Chinese gooseberry as the superfood Kiwi fruit.

They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. They fuse digital and physical, global and local, ideas and networks. Social media drives reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world, whilst being commercially successful too.

As they say in the GoogleX moonshot factory, in seeking to reinvent everything from cars to healthcare, “Why be 10% better, when you could be 10 times better?”

Example topics

Kaleidoscope World … Making sense of fast changing markets to find the best new opportunities locally and globally.

Key concepts

  • Change drivers, global trends and new opportunities
  • Exploring the new customer expectations and aspirations
  • Thinking bigger, thinking different, 10 times not 10%
  • Emerging markets, powerful millenials, and new women
  • Winning in an ideas economy – outthinking your competition
  • So how could you change the world? Exploring the 10 themes

New insights

  • Aeromobil – the flying car from a little town in Slovakia
  • Li and Fung – the Hong Kong business that can do anything
  • Google X – driverless cars and free wifi from the Moonshot Factory
  • 23andMe – DNA profiling for $99 changes the future of healthcare
  • Zespri – redefining your market in your own vision, words and rules
  • Corning – industrial manufacturing is about people and emotions too

Distruptive Innovators … Learning from the next generation of business and brands, to drive innovation and growth

Key concepts

  • The world’s 100 most disruptive businesses and brands
  • The future of banking, technolodgy, retail, healthcare and more
  • Why fast speedboats will beat the big supertankers
  • Being digital and physical, to create reach and richness
  • Designing new business models, including 36 new templates
  • Driving innovation, that disrupts and transforms markets

New insights

  • Airbnb – the sharing economy beats the old economy
  • Juan Valdez – better than Starbucks with local authenticity
  • Nespresso – the power and profitability of new business models
  • Tesla – harnessing technology to make life better
  • Umpqua Bank – learning from anywhere but your competitors
  • Xiaomi – from start-up to global superstar in three years

Winning Strategies … Creating innovative strategies to outthink the competition and shape markets in your own vision

Key concepts

  • Building brands that are inspiring, collaborative and enabling
  • Combining big data with big ideas to focus and engage people
  • Telling stories, through liquid and linked content that keeps moving
  • Real time marketing, that is fast and personal, real and believable
  • Creating richer customer experiences, about customers not products
  • Building communities that connect and mobilise people

New insights

  • GE – connecting the ideas of B2C to B2B businesses
  • Jonny Cupcakes – turning t-shirts into a richer experience
  • Nike+ – its not about the shoes, its how fast you can run
  • Periscope – inspired by revolution, how new ideas go viral
  • Rapha – building clubs and communities around people and passion
  • Threadless – being a little crazy, and more loved, in a changing world

Be the Gamechanger … how you can drive innovation, change and growth … how will your change your game?

Key concepts

  • Where to start – where you’re a big company or small company
  • Building your momentum – finding ways to accelerate growth
  • What leaders do – the new role and rules for effective leadership
  • Changing your brain, to change your game
  • Getting started with the Gamechangers Toolkit
  • Q&A
  • Being bold, brave and brilliant

Whilst the X-day is only a 25 minutes snapshot, the full program is available as a high energy, inspiring and practical workshop … One Amazing Day

The workshop will be incredibly inspiring, high energy, and also very practical. It will combine learning from the best new businesses across the world, but also applying the most important insights and ideas to the challenges of your own business.  Every participant will leave the day with

  • Your own Gamechanger Plan to apply to their business
  • Your own Gamechanger Toolkit for practical action
  • Your own Gamechanger Playbook with their best ideas

Explore more of the videos, articles, books and more from Peter Fisk at

Are you ready to change your world?


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