Inspiring Leaders at the &Now Business and Technology Festival 2018

May 9, 2018 at Istanbul, Turkey (2 days)

Leaders amplify potential by enabling teams to achieve more. They do this through a more collaborative and coaching approach, rather than top-down management.

Their starting point however, is the future. Leaders are the drivers of vision and change, but also enablers of innovation and growth. They create an inspiring vision of the future, make sense of change, build a sense of possibility. They make new connections, bringing together diverse talent, activities and partners.

Elon Musk leads through inspiring vision. Jack Ma leads with cult following. Mark Parker leads with collaborative innovation. Mark Zuckerberg leads by doing stuff. Every leader leads a little differently, and leadership itself can be found at every level of the organization.

The 21st century business leader is different. Whilst past leaders won through hierarchy and power, the world has changed. Technology enables new ways of working, organization structures have inverted, and organisations win through collaboration inside and out. The old model was about 2C – command and control. The new model is about 4C – catalyst, coach, connector and communicator.

Leadership is about the personal actions that drive business performance, individually and collectively. Whilst many thinkers address leadership as a distinctive capability, it is the cog that makes everything happen. Leadership cannot be developed in isolation, but in the context of business futures and actions.

Peter Fisk inspires leaders to think bigger, think different and think smarter. As a corporate leader or entrepreneur, innovation leader or market leader, he helps you to see things differently, to think different things. He works with you to make sense of change, to build winning leadership teams, and to then develop the plans, drive the innovation that will drive performance today and tomorrow.

Explore more


More about the &Now Business and Technology Festival

Technology is at the heart of “the fourth industrial revolution” and is forcing the business World, its leaders and organisations, to change rapidly.

Half of the children starting the school today will work in unfamiliar profesions. Nearly half of today’s jobs will be replaced by automation, robots and artificial intelligence within fifteen years.

The leadership, management and learning processes of businesses are already changing and will change more. The way in which customers connect with brands,  products and services, will be reninvented with methods that we do not even imagine now.

&Now is a new business experience, that builds on MCT’s twenty-five years of experience so that all business professionals can quickly adapt to this inevitable transformation, be able to take their place in the world, and take a closer look to the future.


This is an exciting, new generation business and technology week that will cchange all perspectives , helping business people – leaders and maanagers, including specifalists in marketing and HR, to see their futures differenytly and better.

It is about visionary minds building the passion to see and guide the future.

&Now is a technology centered experience that brings together the leader names of the new world in which the concepts of leadership, marketing, and human resources are intertwined and works for developing the ideas and capabilities of future leaders. 

It is a great opportunity to be able to absorb the impact of technology on business, and how it can be transformed with technology!

&Now includes well-established events such as Marketing Summit, Human Resources Summit, Gamechangers Awards, Future of Work, Digital Leadership Summit, Be Digital Experience Zone, Rock & Tech Music Festival  – building on past experiences with today’s language.

It is looking for the ways to grow business “10 times, not 10 percent”, and will engage business leaders in forums to explore these opportunities

&Now brings together the people who change the technology and the people changed by the technology in the same place. With its technological spirit it has and with the management expertises, it will help eveery participant to drive innovation and growth, in more creative, more agile and more profitable ways.

It enables leaders to engage their teams in creating the future together

In particular areas where companies have presented the opportunities to experience different products or services, it will explore experiences that have not been experienced before, opening up all of our minds to the challenges and opportunities in every market, in every business.

Real innovation: It makes innovation applicable, right now.

&Now is all about harnessing the potential of technology for business success. It explores new business models and new business solutions that will enhance the existing business, and help to take in new and exciting directions

&NOW, right now, takes you closer to the future.


See you in May!

Find out more and book >