Reinvention 2017

October 17, 2017 at Guayaquil, Ecuador (2 days)

How to innovate your market, your business, and drive growth through new approaches to brands, marketing and sales.

“The best way to predict the future is to create it” said Abraham Lincoln.

The best opportunities for business – to find new growth, to engage customers more deeply, to stand out from the crowd, to improve their profitability – is by seizing the opportunities of changing markets. The best way to seize these changes is by innovating – not just innovating the product, or even the business itself – but by innovating the market.

In the old world we accepted markets as a given – the status quo – and competed within it, with slightly different products and services, or most usually by competing on price. Most new products were quickly imitated, leading to declining margins and commoditisation. Most companies now receognise that this is not a route to long-term success in a rapidly changing world.

Fast-changing markets demand fast-changing businesses.

Winning in this new world requires a bigger ambition – to change the game, not just play the game. Winners recognise that markets are malleable, geography is irrelevant and categories are outdated, that boundaries blur and new spaces emerge, and that practices and perceptions can be shaped to your advantage.

“Gamechangers” innovate their market, and then innovate their business with exponential impact – like WhatsApp creating $19bn in three years, Uber $60bn in 5 years. They start from the future back, making sense of change, seeing the new patterns and possibilities, harnessing the power of ideas and digital networks to win in new ways. This requires new leadership thinking, and for the whole business to innovate.

Opening keynote on 18 October …  “Gamechangers: Smarter Innovation and Fast Growth”
  • Marketers create the future … the driving force of disruptive innovation and future growth
  • Inspired by the world’s 100 most innovative brands … shaking up every market right now
  • How do they reinvent markets in their own vision … “changing the game” for consumers and brands
  • Who are the “Gamechangers Equador” … the most disruptive innovators in our market (online competition and results)
Closing keynote on 19 October …  “Are you ready to be a Gamechanger? How will you change your world?”
  • How do you practically “change the game” of your brand and business
  • Redefining your market in your own vision, to find new opportunities and make the competition irrelevant
  • Exploring the new rules of marketing – growth hacking to design thinking, social influencers and exponential impact
  • Getting started, taking the first steps to a better future … bold, brave and brilliant

Inspirations from local companies in Ecuador

Nevado Roses … the Ecuadorian farm Nevado Roses, owned by Roberto Nevado and his son John. In 2005 John Nevado was chosen by The World Economic Forum in Davos, Switzerland, to join their Young Global Leaders Initiative for his work in sustainable agriculture. Since January 1998, Nevada produces best quality roses in two farms located at altitudes between 2750 and 2950 metres above sea level, and 140 kilometres South of Quito (Ecuador).

At the moment, the farms continue their expansion to 40 hectares with 2.8 million rose plants in 36 varieties. The nursery itself is constructed as a closed eco-system, where most waste is recycled and the fertilization is accomplished with chicken droppings.

Mashpi Lodge … a luxury cocoon in the clouds, located in the Andean cloudforest of Ecuador, close to Quito: a sanctuary for your senses. It is part of the National Geographic Unique Lodges of the World, and an unexpected oasis of urban comfort for just 47 guests in a truly unique location: a mega-biodiverse private forest reserve located within the Metropolitan District of Quito.

Guests at the lodge can now explore the Andean Cloudforest by Sky Bike. If you’re brave enough, you can take this human-powered, two-seat bike across the Cloudforest and see the canopy of the rainforest up close. The current bike is the result of five prototypes inspired by an article in Popular Mechanics.

Pacari Chocolate is a Ecuadorian family-owned company which aims to make the highest quality fine flavour chocolate in the world. Made from tree to bar in Ecuador, this fair trade, sustainable, socially responsible, certified organic dark chocolate has won over 180 International Chocolate Awards since 2012.

Santiago Peralta and Carla Barboto built a business based on socially and environmentally sustainable principles to ensure that the production of chocolate supports the well-being of the local community and the land. The word Pacari means “nature” in Quechua, an indigenous language of the Andean region.

Zero Mass Water … When a family in Guayaquil turns on the tap for water, it doesn’t flow from city pipes … there are none … instead Zero Mass Water have created a new type of solar panel that turns moisture in the air into clean drinking water.

“We started this company to provide water to everyone, everywhere,” says Cody Friesen, CEO of the startup making the new solar panel, called Source. “Everybody’s heard about the latest nanofilter this…or whatever the latest pump technology is,” he says. “None of those end up being sort of the leapfrog technology that addresses the fact that drinking water is a fundamental human right, and yet we have one person dying every 10 seconds from waterborne illness on the planet.”

Dinero Electrónico … Ecuador is the world’s first country with a public digital cash system, circulating low-fee paperless currency. M-Pesa-like products have been hailed for bringing millions of people into the formal financial system, enabling commerce between people in different locations, and cutting theft and tax avoidance.

Anyway Ecuador clothing for outdoor sports, hard and rugged from the hills south of Quito

Yachay in Ecuador is known as the “City of Knowledge.” It’s around 120 kilometers north of the capital Quito and aims to become an international hub for high-tech innovation.   A planned city for technological innovation and knowledge intensive businesses combining the best ideas, human talent and state-of-the-art infrastructure, which shall create the worldwide scientific applications necessary to achieve Good Living (Buen Vivir).

“A place that believes in dreaming and not in setting limits. Where every challenge makes us free to show our full potential, together”. A republic of opportunities, called Ecuador.

 

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