Gamechanger Strategies to Go Global

March 1, 2017 at IE Business School, Madrid

Go Global is delivered in partnership with American University of Cairo at IE Business School.

Markets are volatile and uncertain, winners rise and loser fall, competition intensifies and customer have a relentless desire for better. Of course biggest is not always best. Market share is rarely a measure of success today. Growth is typically found in profitable niches, where you can grow further, focused and faster.

The best organisations are exponential – they harness technology, but also new business and market models – physical and digital – to accelerate value creation. Think about how WhatsApp created $19bn value in just three years, Uber $60bn in 4 years, Xiaomi $70bn in 5 years. At the same time, its about ensuring that revenues and profitability follow the valuations.

Finding fast growth means opening your eyes to new opportunities – to the fast growth markets of Asia, Africa and South America, or to the new consumers, such as women, millennials and boomers. It means redefining purpose in a way that is relevant, refocusing strategy on markets, and particular the new profit pools, and innovating business models and customer experiences for growth. It also means ensuring that growth is profitable – it is easy to be big, but to create profits, and sustained value, is much harder.

What are the growth engines of business today?

  • Markets – finding the best spaces for growth in existing and new markets, for example in new geographies, in niche segments, in adjacent markets, or elsewhere –  in the past we assuming that we continue to focus on the same domains, today growth starts with choice of markets.
  • Customers – redefining your business around what customers seek to achieve, rather than what you do, gives you huge space to meet their needs better through more joined-up and relevant solutions – enabling them to achieve more, and you to create and capture more value.
  • Brands – using your most powerful assets to do more, extending into new markets and categories, through the lens of brands, extensions and innovation. This requires a brand that is about a bigger idea rather than limit to one product and activity.
  • Networks – forget the old thinking about core capabilities where you had to produce and distribution everything, find the best opportunities and ideas, then bring together the right partners to exploit it. Networks have an exponential effect, on supply and demand.
  • Business models – rethinking the way your business works, in particular the different revenues and cost streams. Consider alternative business models, such as freemium, subscription or time-based – both to generate income, but also to engage customers in more distinctive ways.

Agenda for two inspiring days:

1 March 2017 … Day 1, Session 1 … Reimagine your future … Making sense of fast changing markets to find the best new opportunities locally and globally.

Key concepts

  • Change drivers, global trends and new opportunities
  • Exploring the new customer expectations and aspirations
  • Thinking bigger, thinking different, 10 times not 10%
  • Emerging markets, powerful millenials, and new women
  • Winning in an ideas economy – outthinking your competition
  • So how could you change the world? Exploring the 10 themes

New insights

  • Aeromobil – the flying car from a little town in Slovakia
  • Li and Fung – the Hong Kong business that can do anything
  • Google X – driverless cars and free wifi from the Moonshot Factory
  • 23andMe – DNA profiling for $99 changes the future of healthcare
  • Xiaomi – from start-up to global superstar in three years
  • Zespri – redefining your market in your own vision, words and rules

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  • Develop a Growth Horizons Map for your business, defining the “future storyline”

1 March 2017 … Day 1, Session 2 … Rethink your innovation … Learning from the next generation of business and brands, to drive innovation and growth

Key concepts

  • The world’s 100 most disruptive businesses and brands
  • The future of banking, technolodgy, retail, healthcare and more
  • Why fast speedboats will beat the big supertankers
  • Being digital and physical, to create reach and richness
  • Driving innovation, that disrupts and transforms markets
  • Mapping your innovation into a portfolio that drives priorities

New insights

  • Airbnb – the sharing economy beats the old economy
  • Juan Valdez – better than Starbucks with local authenticity
  • Nespresso – the power and profitability of new business models
  • Tesla – harnessing technology to make life better
  • Umpqua Bank – learning from anywhere but your competitors
  • ARM – outsmarting Intel as the architects of the digital world

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  • Creatively explore one “breakthrough innovation” opportunity for your business

2 March 2017 … Day 2, Session 3 … Reinvent your business … Creating innovative strategies to outthink the competition and shape markets in your own vision

Key concepts

  • Building businesses and brands that are inspiring, collaborative and enabling
  • Thinking from consumers first, embracing insight through to proposition
  • Designing new business models, inspired by the 36 new templates
  • Using cross industry innovation to learn from the success of best and next practices
  • Creating richer customer experiences, about customers not products
  • Building communities that connect and mobilise people

New insights

  • GE – connecting the ideas of B2C to B2B businesses
  • Corning – industrial manufacturing is about people and emotions too
  • Nike+ – its not about the shoes, its how fast you can run
  • Periscope – inspired by revolution, how new ideas go viral
  • Rapha – building clubs and communities around people and passion
  • Threadless – being a little crazy, and more loved, in a changing world

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  • Develop a first draft of a “Business Model Canvas” for your business opportunity

2 March 2017 … Day 2,  Session 4 … Meet the innovation leaders … what it takes to deliver innovation and growth, up close and personal

  • Live Nation – transforming the world of music
  • IBM Europe – shifting the core, moving from products to services
  • La Caixa – using new channels to take the bank to the customer
  • Cemex – from ultimate commodity to added value brand
  • LA Organic – reinventing Spanish olive oil as a luxury brand
  • Telefonica – lean start-up innovation in a big business

2 March 2017 … Day 2, Session 5 … Be the Gamechanger … how you can drive innovation, change and growth … how will your change your game?

Key concepts

  • Where to start – whether you’re a big company or small company
  • Building your momentum – finding ways to accelerate growth
  • What leaders do – the new role and rules for effective leadership
  • Changing your brain, to change your game
  • Getting started with the Gamechangers Toolkit
  • Being bold, brave and brilliant


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