Latest tweets from Philosophy

Philosophy

The miracle worker ... inspiring people to believe in more

Sector: Futureproduct
Themes:

Philosophy is a skincare brand with a message to inspire your life. Rather than functional science, consumers engage in emotional wellbeing, and being part of a community who believe in better.

Philosophy was founded in 1996 by Cristina Carlino, who brought over 30 years of experience in clinical skin care and beauty, including her previously created brand Biomedic, a medically-based skincare range.

What Cristina believed in more than anything was the combination of function and emotion, science and inspiration. “What is in our bottles and jars inspires better skin, what is on our bottles and jars inspires better days”, the latter a reference to the quirky poetry that adorn every piece of packaging. Philosophy was acquired by Coty in 2011, and in 2016 became part of P&G’s premium beauty portfolio.

The philosophy is based on both advanced science (for example, millions of women get hooked on the hydrating properties of its “Miracle Worker” cream), and on “celebrating the beauty of human spirit”. Everyone knows that there is no magical formula to prevent skin aging, but Philosophy gives you “Hope” recognises that beauty is as much a feeling inside as an outer appearance. “We believe that skin care can give us better skin and inspiration can give us better days” it goes.

But that’s the point … the brand isn’t about the product, it’s about the consumer … whilst the product is scientific and functional, it’s the inspiration that engages people, that brings like-minded women together, and that builds loyalty and advocacy. It’s not about how good the manufacturer thinks the product is, it’s what the consumer believes. Philosophy as a brand inspires its consumers to believe not just in the product, but that they can be more. And together, as a like-minded community, they can be even more.

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