100 case studies … with live updates
1Atelier – Personalisation becomes the new luxury
1Atelier is reinventing bespoke luxury accessories for the 21st century, helping consumers to create exquisitely handcrafted handbags, and more.
23andMe – The $99 DNA profile could change your life
23andMe can transform our attitudes to health, diet and mortality … but also entire industries, drugs driven by future needs, healthcare refocused on prevention, insurance premiums to reflecting new risks.
77 Diamonds – Diamonds are the real thing, even for online retailers.
Europe’s largest online diamond jeweller, set up by two twenty-something friends, one a banker, the other the son of a diamond miner. Today they run a $25m business, across 77 countries, delivering finely crafted diamond jewellery direct to consumers through a luxury service that offers great value.
Aeromobil – The incredible flying cars from Bratislava
The flying car has long captured the imagination of the futurist. For Stefan Klein it was his life's passion. When he retired from designing cars, the inventor set his mind to adding wings.
Airbnb – Now you can belong anywhere
Airbnb is a great example of collaborative consumption, making more of under-utilised assets, whilst also enjoying the social experience of sharing. All built around a sustaining community.
Alibaba – Connecting the world's businesses
Alibaba is a trading platform for the new world order, enabling a small business in remote China to deal directly with a large corporate, for any entrepreneur to access a global marketplace.
Amazon – A mission to become the world's most customer-centric business
Amazon, from Dash to drones, Alexa and Echo, uses technology to disrupt and redefine a range of adjacent industry, and then do it again, whilst adding new business models that create a convenient and personalised customer experience.
Apple – Designed in California, loved around the world
Apple’s story is retold a thousand times. But in a world of relentless innovation and imitation, the brand needs to reassert itself, as more than its products, and more than Steve Jobs.
ARM – Designing the architecture of the digital world
ARM designs the chips inside most of the world’s smartphones, and increasingly other devices, creating an ecosystem of research and innovation with its partners, and most of the world’s device brands as licensee customers.
Ashmei – Sportswear without compromise
Focusing on designing the very best apparel for serious runners and triathletes, Ashmei refuses to compromise. Combining the best fabric and production from around the globe, focusing on niche audiences who are prepared to pay more for their passion, outplays the mainstream brands.
Aussie Farmers Direct – Fast and fresh, field to fork
Aussies love the outdoors, fresh and natural. So the farmers jumped on the milk floats and brought together the best of local, authentic produce from across the nation, ready to deliver direct to the door. The business model is lean and networked, taps current trends and builds community.
Ava Winery – Turning water into wine ... including a $50 replica Dom Pérignon
Ava is a venture-backed food technology startup based in San Francisco creating synthetic wine without grapes or fermentation by analysing the molecular profile of wines to recreate and even perfect them. Ava's mission is to recreate the experience of wine without having to recreate the process of traditional winemaking, making the great vintages available to everyone.
BeMyGuest – Taking Asian travellers off the beaten path
BeMyGuest is your gateway to Asia, in one sense an online marketplace of small travel companies from across the continent, but more importantly a traveller's guide to the most unusual, interesting and spectacular places in a largely undiscovered continent.
Boom Supersonic – Supersonic is back with a boom
Supersonic flight has existed for over 50 years. Yet the Concorde of the 70s and 80s seems a distant memory, and everyone returned to jumbos and dreamliners. Until now. A breakthrough aerodynamic design, state-of-the-art engine technology, and advanced composite materials enable an ultra-fast airliner as efficient and affordable as business class in today's subsonic wide-body airliners.
Brooklyn Superhero Supply Co. – A gallon of gravity, a can of X-Ray vision
Charities and non-profits can be some of the most innovative businesses. Yet too often they forget to engage and inspire their audiences, with all predictable fundraising campaigns. Not here!
Brunello Cucinelli – Cashmere from the village of Solomeo
“During my lifetime I have always nurtured a dream: useful work to achieve an important goal. I have always felt that business profit alone was not enough to fulfil my dream and a higher purpose was to be found”.
BuzzFeed – Shaking up media across the globe
The digital media powerhouse, read by over 200 million people every month, was declared the world's most innovative company in 2016.
Casper – Reinventing the way we sleep
The concept was simple: Produce the best mattress possible at an affordable price, sell a single model, and deliver it quickly, for free, with a 100-day trial period. It worked: Casper had sales of $1 million in its first month. The company has since raised $70 million in venture capital, grown to 120 employees, and hit $100 million in cumulative sales in its first 2 years.
City Football Group – Reinventing the football club, from Manchester to Yokohama
Frank Lampard was reluctant to leave his beloved Chelsea for any other English team. Like many star players in their final years, he chose America, joined New York City FC as they launched into the MLS. He started off well, too well actually, because soon the club's owners wanted him to play elsewhere, for their English club, Manchester City. Lampard had little choice, realising that he'd signed up to a network of clubs, rather than one. It symbolised the future of football.
Commonwealth Bank of Australia – When we believe, we can
CommBank's innovative products and services are all about helping you to achieve more - to find a better home, to travel the world, to serve your customers better, to grow your business faster - its about more than money, its about you.
Corning – Exploring the possibilities of a life made of glass
We live in a world of glass – from tablets to televisions, high rise buildings to Google Glass. But glass breaks. Not if its made for gorillas. Corning has turned itself into an ingredient brand that even adds value to Apple.
Coursera – The best education available to everyone
Coursera, and other MOOCs, are on the verge of fundamentally disrupting education, knowledge and expertise, across the world. By moving the best university courses online, with a business model that allows universal access, they can be transformational on society, and the opportunities for everyone.
Crystal – This is you, based on everything online
Crystal gives you instant access to millions of personality profiles based on everything that can be found online about each person. You'll even find a profile of yourself. It then gives free communication advice for anyone you meet, showing how your personality relates to theirs, and how you can most effectively engage them, and more.
Ctrip – China's travel market is ready for take off
China's largest travel site, Ctrip, lets users book hotels, flights, and packaged tours around the world. In 2016, an estimated 250 million travelers used the site, making it the world’s second-largest online travel agent. (In 2015, the company booked nearly $50 billion in travel.) Ctrip now owns one of the world's biggest flight metasearch engines following its $1.74 billion purchase of the Edinburgh-based Skyscanner in 2016. And with its recent acquisition of several tour companies in the United States, Ctrip is forming itself into an online travel service that’s part aggregator, part booking platform, and part end-to-end tour operator. In November 2016, Jane Jie Sun became Ctrip’s CEO and director of the board.
CVS Health – The One Stop Health Shop
CVS Health describes itself as a pharmacy innovation company with a simple and clear purpose: helping people on their path to better health.
Dalian Wanda – China's Walt Disney, the world's largest property group
Dalian Wanda Group was founded in 1988 and operates in four key areas: commercial properties, culture & tourism, e-commerce and department stores. In 2014, the company had assets of 534.1 billion yuan and revenues of 242.48 billion yuan. The company now operates 125 Wanda Plazas, 81 hotels (including 68 five-star hotels), 6,600 cinema screens and 99 department stores nationwide. Looking ahead, by 2020, Wanda aims to grow itself into a leading MNC with assets of 1 trillion yuan, annual revenues of 600 billion yuan and net income of 60 billion yuan.
Deliveroo – Food delivered as fast as a kangaroo
Deliveroo is an online food delivery company stretching form the UK across Europe to Dubai, Australia, and Hong Kong. Orders are placed through the Deliveroo website and then self-employed bicycle or motorcycle couriers transport orders from restaurants to customers.
Diesel – The brand for successful living
Renzo Rosso sees his work as an art and not a science, the company has redefined how a brand sees and communicates with its customers since 1978.
Disney Pixar – Inspiring humanity through the power of storytelling
Pixar creates the world’s most loved movies. Creating animations is relatively slow and costly, but with a focus on character building and incredible storytelling, the brand has created hit after hit. It’s creative process – based around ideas and stories – is a great model for any type of brand building and communication.
Dollar Shave Club – "Our Blades Are F***ing Great"
Dollar Shave Club delivers amazing razors and grooming products for ... a dollar a month. The provocative start-up cuts through an industry built on emotion-driven profit margins to showcase a new world of targeted relevance, disruptive innovation, direct selling, subscription pricing and viral communication.
Epocrates – The doctor’s brain in the palm of his hand
Instant access to technical and patient knowledge transforms the speed at which doctors can offer diagnosis and treatment. This results in improved decisions, delivering faster treatments, at lower costs.
Ethereum – The next generation blockchain-based cryptocurrency
Vital Buterin is a 22-year-old coder who created the fast-growing new cryptocurrency network Ethereal, and wants to use his technology to disrupt everything. Ethereum is a platform and a programming language that makes it possible for any developer to build and publish next-generation decentralized applications. Ethereum can be used to codify, decentralize, secure and trade just about anything: voting, domain names, financial exchanges, crowdfunding, company governance, contracts and agreements of most kind, intellectual property, and even smart property thanks to hardware integration.
Etsy – The world's largest maker market, bringing the world's most creative people together
Etsy has created given local artisans, and local markets a global reach, bringing together like-minded buyers and sellers as a passionate movement. The business model makes it fair and accessible to the smallest trader.
Ezetap – The Square of India ... cashless payments in fast growth markets.
"Over the next decade, India will move from a cash-based, opaque economy ... to an economy that is digital, instantaneous, and where every citizen is not just on the grid but the quality of their families’ future will be materially better" says Bobby Bose, cofounder of Ezepay.
FanDuel – Making sports more exciting, everyday.
FanDuel is the world-leading online daily fantasy sports company, operating in one of the fastest growing sectors of the sports and entertainment industry. It has become a household name in the US and one of Scotland’s only two unicorn companies, valued at more than $1 billion. Since its launch in 2009, its been disrupting the fantasy sports industry and changing the way millions of people experience sports.
Farfetch – 300 designer boutiques in one place, anywhere, anytime.
Farfetch is a revolutionary way to buy fashion, bringing together hundreds of the world's best independent designer boutiques.
First National Bank – eWallet becomes your financial hub
South Africa's FNB puts innovation at the heart of its culture. The bank’s innovative eWallet, hosted on your phone, acts as a hub for many other creative solutions to making money flow easier and faster.
Freitag – Extraordinary bags from the Swiss design brothers
In 1993, Markus and Daniel Freitag brothers first created their own brand of recycled products, Freitag, using Tarpaulins, inner tubes from bicycles and automobile seatbelts. Freitag brothers have seen commercial success in the global market; yet at the same time, they are in constant pursuit of sustainable business cycle.
GE – Becoming market makers with "brilliant machines"
GE is leading an industrial revolution in applying the “internet of things” to business processes and equipment. The challenge however is to make sense of the new possibilities in ways that capture the imagination of businesses and consumers.
Glossier – Beauty brand for the Instagram generation
"Women today have different needs than we have had in the past, but beauty companies haven't necessarily been the most reactive to that," says Emily Weiss who launched the skincare and cosmetics brand in 2014. "We wanted to create a very democratic movement, and the channels most fitting that goal were direct, digital ones."
Goldman Sachs – Investment banking enters the consumer market
Marcus Goldman was a German banker, businessman, and financier. He was born in Trappstadt, Bavaria and immigrated to the United States in 1848. He was the founder of Goldman Sachs, which has since become one of the world's largest investment banks. However the bank has started to change its own game, entering the consumer market with "Marcus by Goldman Sachs".
Hysteric Glamour – Japanese fashion, inspired by pop and porn
Hysteric Glamour is a Japanese clothing brand created by Nobu Kitamura.
IBM Watson – The smartest machine ever built
Watson is an IBM supercomputer that combines artificial intelligence and sophisticated analytical software as a “question answering” machine. Its applications are complex, but almost endless. Most recently it acquired the assets of the Weather Channel, to become the world's most accurate weather forecaster. It is named for IBM's founder, Thomas J. Watson
Inditex – Fast fashion from La Coruña to Bershka, Mango and Zara
Inditex group has built on the global success of Zara and its fast fashion, to develop a range of retail brands that carefully target adjacent market segments with distinctive and relevant fashions. As markets and trends evolve the portfolio gives the group strength and agility.
Intuitive Surgical – Heart surgery by robot, and the surgeon with the joystick
Intuitive Surgical harnesses robotic technologies to enhance human capability. Better surgery, faster and more precise, is the main benefit, whilst also reducing the time and cost of operations.
Ipsy – Michelle Phan reinvents the beauty industry
Michelle Phan is the world's most successful YouTuber with almost 9 million followers of her daily video posts. She has inspired women across the world through her beauty tutorials, and in making the right choices in a bewildering market. To help them she created Ipsy, where for $10 each month, subscribers receive a Glam Bag with deluxe samples and full-sized beauty products, showcasing the best products and stylists, but also commoditising their brands. Ipsy is now the world's largest online beauty community, and a fabulous example of influencer marketing.
Isamaya Ffrench – The London Beauty Alchemist
Seamlessly shifting between beauty and art, Isamaya Ffrench is a self-taught and tech-savvy innovator who is redefining the boundaries of make-up
Janicki Bioenergy – Turning human waste into drinking water
748 million people worldwide lack clean drinking water. Bill Gates drank a glass of water made from human faeces, to showcase technology he said could provide clean water in the developing world. "The water tasted as good as any I've had out of a bottle. And having studied the engineering behind it, I would happily drink it every day. It's that safe," he said.
Jaunt – Immerse yourself in cinematic virtual reality
The idea for Jaunt originated in early 2013 when one of the founders returned from an amazing experience at Zion National Park. What if he could go back there for a brief jaunt, at any time, from any place? The emerging consumer VR industry provides the mechanism to travel to virtual worlds. Jaunt aims to put realism back into the virtual reality experience, lending an uncanny sense of presence never before possible with any other technology.
Juan Valdez Café – From commodity to premium branded experience
Most coffee growers make a few cents or every bag sold to consumers, even less for every cup drunk. Colombia’s farmers decided to create their own branded experience.
Le Pain Quotidien – Rustic breads, communal tables ... being human in a digital world
Le Pain stands out in a cookie-cutter world of standard formats as authentic and sustainable, human and communal. Whilst the world becomes anglicised, it’s great to see a little French on our streets, albeit Belgian.
Lego – Rebuilding the business with “creative play”
Lego almost died. Under pressure from an avalanche of digital games, the classic toy brand responded by seeking to imitate its challengers, losing sight of what made it special.
Lewis Road Creamery – New Zealand's best ice cream and milkshakes
If you’re going to set out to make the world’s finest dairy from a converted shipping container in the Bay of Plenty, it goes without saying you’re not taking the most conventional route. But conventions have never been something Lewis Road Dairy have been much of a fan of anyway.
Lumio – Jakarta to Kickstarter, Techshop to MoMA
The Lumio lamp is beautiful, stylish, innovative ... practically, it is an LED lighting fixture that folds out of a portable wood hard-bound book and can be placed or hung anywhere.
M-Pesa – Safaricom creates a new currency for Africa
M-Pesa became the mobile currency of Africa, embracing phones to do more than connect people, and improvising for the lack of infrastructure in fast growing markets.
Magic Leap – "It's like dreaming" ... bringing virtual reality to life
Magic Leap's mind-bending "mixed reality" technology uses photonic wafer chips to manipulate light. It superimposes 3D generated images over real world objects, by projecting a digital light field into the user's eye. Founder Rony Abovitz says "the best way to describe it, is like dreaming." He has attracted $1.4bn funding from Alibaba and Google, and is currently signed up contracts with leading movie studios and game makers.
Mayrig – Cooking up a passion for Armenian culture
Whilst most of Armenia is long gone, the culture lives on through traditional recipes and incredible food that brings people together to share incredible food, and explore the stories that sustained a nation, and now still inspires a global tribe.
Method – Superheroes who make cool products and happy homes
Method is the cleaning products that believe in being doing good whilst also iconic features and beautiful fragrances for your home. With attitude and ambition, they declared war on dirt.
Momondo – Content inspiration for your next travel adventure
Momondo was founded in Denmark in 2006 and is headquartered in Copenhagen. As of 2016, the company has more than 200 employees from more than 30 nationalities. When Momondo was first launched in September 2006, it was a flight search engine only. It's inspirational travel blog was launched in 2007. In the same year, the company launched a series of city guides called Momondo places. Momondo is perhaps most famous for its DNA Journey advertising epic that made people rethink about their connectedness in today's world.
Moven – Bank 3.0 that promises to be different
Moven is a digital financial manager designed around the mobile consumer, making banking and life easier, and through a range of easy and fun analytics, embracing games and social media, and even makes you a rockstar!
Narayana Health – Low-cost hospitals with a heart
Narayana operates a dual business model, one funding the other. Whilst knowledge and equipment are not compromised, the growth in medical tourism subsidises low-cost heart surgery for the poor.
Nespresso – The business model with an extra shot
You might credit George Clooney with much of Nespresso’s brand appeal. But the money is in the pods. Whilst the coffee machines are sold at minimal prices, it is the addiction – or subscription – to the refills that drives profits.
Netflix – Changing what and when we watch
Netflix grew out of consumer frustration with the stupid rules of an old model. This provoked one guy into creating a better solution, which has continued to evolve in format and business model as new technologies emerge, and competitors catch up. The next horizon of data-driven content creation is perhaps most intriguing.
Nike – Business designed at the speed of the swoosh
Nike is a design and branding business, with a focus on digital technologies and “amplifying nature.” It is about function and fashion, but most of all about athletes and achievement.
Novo Nordisk – Home of the world's top performing CEO
Novo Nordisk is a global healthcare company with more than 90 years of innovation and leadership in diabetes care. It's innovation is patient-centric, focused on what it can be best at, and delivered by one of the world's most sustainable companies.
nuTonomy – The world's first self-driving taxis
nuTonomy is a leading developer of state-of-the-art software for self-driving vehicles, developed by two MIT researchers, and first launched in Singapore in 2016.
One Medical – Healthcare reinvented, any service, when you need it
One Medical Group challenges the notion that delivering high-quality, accessible health care is either unachievable or prohibitively expensive. In fact, we’re working to prove that just the opposite is possible — a system where quality care is affordable and available to everyone. To bring this vision to life, we rely on people-centered design, smart application of technology, and a team of talented primary care providers who have the time and tools to make the right decisions. The integration of these elements allows us to offer a seamless experience that not only saves our patients time and money but also leads to better health outcomes and happier lives.
OneWeb – Global internet access for everyone
Airbus, Bharti, Coca-Cola and Virgin are just some of the investors who have together pledged over $500m to create the world's first global satellite-based internet service. OneWeb is building a network of 700 satellites to take broadband access to every corner of our planet - including cars, aircraft, and homes in the most remote locations.
Organova – 3D printing of body parts to order
Organavo is embracing the latest technologies to transform surgery, from the 3D bio-printing of muscle tissues to complete organs for transplant, saving lives and raising huge ethical issues too.
Ouarzazate Solar Power Station – The world's largest solar farm, in the Moroccan desert
OSPS, also called Noor Power Station (نور, Arabic for light) is a solar power complex located in the Drâa-Tafilalet region in Morocco, 10 km from the town of Ouarzazate. The entire Solar Project is planned to produce 580 MW at peak when finished and is being built in three phases.
Total project expected to cost $9 billion, and cover an area of 2,500 hectare. The plant will be able to store solar energy in the form of heated molten salt, allowing for production of electricity into the night. Phase 1 comes with a full-load molten salt storage capacity of 3 hours. The planned Phase 2, due to open in 2017 and 2018 will store energy for up to eight hours.
Parkrun – The running movement that spread across the world
Parkrun is a beautifully simple concept: turn up every Saturday and run 5km, or if you’re a junior: 2km every Sunday. Over a million people, every week. In Australia, in Russia, in South Africa. Across the world. It doesn’t matter how fast you go. It doesn’t matter what you’re wearing. What matters is taking part. It's free, simple and for everyone.
Philosophy – The miracle worker ... inspiring people to believe in more
Philosophy is a skincare brand with a message to inspire your life. Rather than functional science, consumers engage in emotional wellbeing, and being part of a community who believe in better.
Planetary Resources – Asteroid mining for precious metals and water
Explorer James Cameron is one of the entrepreneurs behind the asteroid mining company that plans low cost robotic space exploration to find commercial y viable asteroids near Earth. From these, they hope to extract precious metals and water (which can be converted to rocket fuel and oxygen).
Positive Luxury – The butterfly mark of brands you can trust
Curation is a key role for retailer, editing and guiding in a world of infinite choice. Making sustainability positive, being better rather than less bad, being authentic and natural, softer or brighter.
Rakuten Ichiba – Asian shopping ... crabs and kimonos with “omotenashi”
As markets become more fragmented into specialist niches, the economics of local stores gives way to online platforms. With careful focus, small businesses can become global and profitable, without the costs of becoming big.
Rapha – More than clothing, more than a store, more than a sport
Cycling is a sport of connisseurs. They love their coffee, in France they love their pastis, and they love their bikes and gear. Riding in the heart of a Sunday morning pelaton is as much social as physical, and so Rapha designed to create premium cycling gear, and coffee shops – or Cycle Clubs – where enthusiasts can meet.
Raspberry Pi – Build your own computer gadgets for $25
Eben Upton wants to inspire kids about the potential of computing. With an incredibly simple $25 computer, a cool brand a social movement, he is inspiring the next generation of entrepreneurs.
Red Bull – Space jumps, air races ... energy drinks and media house
Red Bull changed the game of energy drinks. But it is much more than a drink, it’s a brand that reflects an attitude to life, and can therefore do more. In fact it has become a media company, with some of the world’s most extreme physical events, amplified as digital content. Not as a promotion for its drinks, but as the core business, with drinks on the side.
Renova – The sexiest toilet paper in the world
Renova is on mission to brighten up your life. Why is toilet paper white? The Portugeuse brand a hit in Hollywood bathrooms with its black paper. Colour is a bold, but simple way to change the game.
RewardStyle – Helping social influencers make money
In the last five years, rewardStyle has fueled the arrival of a new influence on the retail industry: professional content creators. By providing the technical tools and education necessary to empower a global army of 9,000 premium content creators, it is now making a tangible impact on global e-commerce sales. In 2015, their publishers drove over $475 million in retail sales. It has redirected the style publishing industry and contributed to the professionalization and financial independence of thousands of publishers worldwide, enabling them to earn meaningful revenue on their digital content, ultimately empowering them to create and grow small businesses into international brands. Today, it is a global business. Nearly 200 team members work from offices in Dallas, San Francisco, New York, Shanghai and London.
Riot Games – League of Legends is reinventing the world of gaming, and the world of sport.
In a world where real sports are challenged by online gaming, attention spans fall from a 2 hour movie to a 10 second snapchat, lying in your bedroom but still seeking the thrill of the partisan crowd ... Riot Games is the answer to your millennial prayers. Each game demands 30 to 60 minutes of players' undivided attention. The average player spends 30 hours a month on the game ... that's three billion player-hours each month
Robinhood – Removing all the barriers to stock trading
Robinhood is the worlds most innovative financial services company ... with a mission to democratise access to the financial markets, with a simple smartphone app.
Samsung – South Korea puts the tae kuk into the Galaxy
Samsung has always focused on innovation, however it was only by embracing the power of design, that they were able to engage people in objects of desire, rather than products quickly imitated.
Slack – The creative home of our working lives
Slack's mission is to make your working life simpler, more pleasant and more productive. It is the fastest growing B2B application ever and is used by 2 million daily active users.
Snap – Share life with friends, fast and fun
Snap a photo or a video, add a caption, and send it to a friend (or maybe a few). They'll view it, laugh, and then the snap disappears from the screen - unless your friend takes a screenshot!
Sonae – Portugal's leading retailer focuses on "improving life"
A stock market flotation was the catalyst for Sonae to diversify its business into many new categories. Innovation lies at the heart of Sonae's vision for improving life. Most important platform for this is Sonae's Continente retail brand which has recently extended across Europe, and also take its own-label brands into other retailers in order to go further faster.
Spotify – The freemium business model for music
Spotify grew out of deviant behaviour – imitating the actions of illegal downloaders to find a legal business model which combines free access with the ability to also make money as a business, and for artists and publishers. The brand is contagious, driven by consumer collaboration, and staying topical.
Square – Making payments easy, anywhere anytime
Square’s insight came from the millions of small businesses who lose sales because they cannot accept credit cards. Empowering first the retailer, and the consumer, Square had to fight to change the rules of the market.
Supr Daily – Digitalised milk delivery in Mumbai
68% of milk in India is adulterated with water, detergent powder or worse products. Supr "direct to home connect" removes all middle men involved thereby ensuring that the milk your family drinks is not tampered. Milk, bread, eggs, curd, paneer, coconut water, dosa batter, buttermilk and many more daily needs. Many customers plan their entire week the the online schedule, easily setting all your daily needs on auto pilot.
Surf Air – The "Netflix of the skies" takes off in Europe
There’s a smarter, better way to fly in Europe. Since 2013 Surf Air has delivered all-you-can-fly subscription air travel between key cities in California, and now its taking off in Europe, with the same revolutionary unlimited travel business model.
Syngenta – Biochemists of the world’s future food
As populations rise, and farmland diminishes, Syngenta is applying science to every aspect of food production, finding better ways to feed the changing world and also improve health.
Tatcha – Beauty inspired by the Japanese Geisha
Vicky Tsai was sitting at her Merrill Lynch analyst desk watching 9/11 as it happened. It made her realise that there must be a better world. She started to explore the world, culture, and spirituality. She was taken by Asian culture, and in particularly the secrets of the Japanese geisha. Tatcha was born to share the geisha's wisdom with modern women everywhere, and to further the belief that true beauty begins with the heart and the mind.
Tesla – Faster than a Ferrari, powered by the sun
Tesla is the fastest, sexiest, most-hyped car of its generation. It can drive 1000 km on a solar powered battery, with zero carbon emissions, whilst also becoming the must-have luxury accessory in Hollywood.
The East India Company – Recreating the exotic luxuries of empire
The East India Company was the world's first multinational company, dominating world trade for centuries. It made a wide range of elusive, exclusive and exotic ingredients familiar, affordable and available to the world; ingredients which today form part of our daily and national cuisines. Today it continues to develop and market unique and innovative products that breathe life into the history of the brand.
Threadless – The crowdsourced t-shirt community
Threadless was one of the first crowdsourced brands, recognising the power and passion of user-generated designs. Voting and limited availability keeps people coming back to the site, from which a vibrant community has developed, engaging people physically and online.
Toms – A pair for kids with every pair you buy
Toms is a brand with purpose, and a dual business model – inspired by the simple canvas shoes of Argentina – it gives away a free pair away to street kids for every pair it sells. “One to One” has become a worldwide movement, and now stretches beyond shoes.
TransferWise – Money without borders
TransferWise was born of frustration. Sending money abroad is deceptively expensive, thanks to the hidden charges we’ve all been forced to pay. The banks claim “free money transfers”, “0% commission.” Sounds like money’s already flowing freely, but far from it. It’s pure propaganda. TransferWise says it "removes all the wrongness", letting people send money abroad at the lowest possible true cost. Using only real exchange rates and tiny not-hidden-fees. Headaches averted, and a revolution sparked.
Triangl – Melbourne to Millennials, all thanks to Instagram
Vibrant, color-saturated bikinis are popping up on beaches everywhere this summer. The perpetrator: a budding swimsuit company with Australian roots called Triangl.
Uber – Creating disruption on the streets of the world's big cities
Uber is changing the way the world moves, connecting riders to drivers through its technology platform. The potential to "uberfy" almost any type of business is obvious.
Umpqua Bank – Fall in love with "the world's greatest bank"
Umpqua reimagined the banking experience around customers, inspired by parallels such as Gap and Starbucks. A passionate focus on people and service has created a digitally-enabled physical experience like no other.
Under Armour – Outperforming Nike at the Rio Olympics
It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.
Vice Media – Media for millennials
Vice was launched in 1994 as a "punk zine" and has since expanded into a leading global youth media company with bureaus in over 30 countries. It includes the world’s premier original online video destination, a network of digital channels, a television production studio, a magazine, a record label, an in-house creative agency, a consumer insights team, and a book-publishing division.
Vinaya – The millennial entrepreneur who thinks human first, tech second
Kate Unsworth's favourite words are banana and martini. She is a maths grad and part-time model, who has embraced a millennial mindset for business, and also a love of technologies that are thoughtful, human and fashionable.
Virgin Galactic – Astronauts all, but the goal is long-haul
The space race is on, to provide regular affordable flights for business, research and tourism. And whilst the development has not been without problems, Virgin’s vision, determination and spacecraft design, promises to go where others haven't, or at least from London to Sydney in one hour.
Warby Parker – Designer eyewear at revolutionary price
"Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?"
WeWork – The workspace that helps you create a better life
In May 2008, Adam Neumann and Miguel McKelvey established GreenDesk, an "eco-friendly coworking space" in New York City. In 2010, Neumann and McKelvey sold the business and started WeWork with its first location in New York’s SoHo district. WeWork provides shared workspace, community, and services for entrepreneurs, freelancers, startups and small businesses. WeWork designs and builds physical and virtual communities in which entrepreneurs share space and office services and have the opportunity to work together. The company’s 30,000+ members have access to health insurance, an internal social network, social events and workshops, and an annual summer retreat.
Xiaomi – China’s Apple-like phones with Jobs-like leader
Xiaomi saw its smartphone sales sink in 2016 due in part to its ramped-up competition with Huawei and BBK. But the company has seen remarkable international growth
It sold 2 million devices in India in fall 2016—and hopes its sleek new Mi Mix and Mi Note 2 smartphones will reignite sales in China. Xiaomi is also working to upend the narrow perception of its brand: The company’s wide-ranging hardware offerings include everything from headphones and fitness bands to tablets and power strips and water purifiers. In 2016 alone, it introduced its first laptop, a set-top box, a robot vacuum, a smart rice cooker, a $29 VR headset, a quadcopter drone, and its MiJia electric scooter, among a slew of other ventures.
Xiaomi aims to become an internet of things powerhouse through its investments, so far, in 77 companies, which can tap into Xiaomi’s resources, supply chain, and growing retail presence online and off (Xiaomi opened three-dozen brick-and-mortar stores this year, with hundreds more in the pipeline) to scale up faster. The company believe this portfolio approach—which doesn’t involve hiring engineers to build all these products—will create an ecosystem of devices and services with recurring revenue streams.
Zespri – Redefining the Chinese gooseberry as the Kiwi fruit
Kiwi fruit are a great example of market creation. Zespri, owned by New Zealand growers, shows how to build premium brands that increase the market size, whilst also capturing disproportionate value, and what might otherwise be a commodity market.
Zidisha – Peer to peer microfinance in developing markets
Zidisha is a non-profit organisation that matches African entrepreneurs with peer to peer loans from around the world, keeping interest rates low by cutting out intermediaries and using simple technology.
Zipcar – Why own a car when you can hire a cooler one?
Collaborative consumption drives the better use of assets, and often a better deal for customers. Better products at a fraction of the price. The subscription model builds community and loyalty.
Zuvaa – The global marketplace for African-inspired fashion
Zuvaa launched in 2014 as an online destination of African Inspired fashion and accessories.Kelechi Anyadiegwu started the fashion business to fill a void which she saw in the African Fashion Industry, a place for affordable, ethically made, African-inspired pieces.