10 big ideas to “change the game”

 

10 Ways to Change your Game

Think

Change your future … Out-thinking the competition, with ideas that can change the world. We live in an ideas economy, with possibilities limited only by our imaginations. The past is no guide to the future, what we can do matters more than what we ha …

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Explore

Change your market … Making sense of the kaleidoscope, to shape markets in your own vision. Making sense of the “kaleidoscope” of dynamic markets, tectonic shifts in power and disruptive technologies, to find the best opportunities for profitable gro …

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Disrupt

Change your strategy … Shape the future in your own vision, with a disruptive strategy Strategy is about finding your space in crowded and convergent markets. It cannot be an extrapolation of the past, nor a fixed point in the future. Through a more …

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Inspire

Change your brand … Building brands about people not products, about making life better. Brands are about making people’s lives better. About me not you, what people want and aspire to, rather than companies and products. Brands are enriching and ena …

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Design

Change your business … Innovating the organisation, from business model to customer experience. Innovation is about making the best ideas happen profitably. It uses design thinking to look beyond products, to rethink business models and customer expe …

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Resonate

Change your story … Tuning into the customers world with real-time and relevant content and marketing. Getting in sync with your customers world, engaging them in relevant and meaningful ways, about them, at the right time and place. Forget broadcast …

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Enable

Change your experience … Delivering customer experiences that enable customers to achieve more. Customer experiences are much more than the touchpoints that lead to a sale. That is just the beginning for the customer. They should do more, and go furt …

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Mobilise

Change your relationship … Growing further and faster, through networks and collaboration. Customers have more in common, trust each other, and want to connect with each other much more than with any business. Advocacy, trust and loyalty between cust …

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Impact

Change your results … Delivering and sustaining a positive impact, human and financial. Value creation is about more than sales, it is about sustaining long-term profitable growth, which is good financially, and good for the world. Sustaining growth …

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Amplify

Change your potential … Leaders amplify the potential of their people and organisations. Leaders make organisations work. Changing the game might also require you to change your brain, to think in new ways with new people and partners. Leaders amplif …

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