About me

Inspiring ideas, accelerating impact

IMG_2659Peter Fisk is a global thought leader on growth, innovation and leadership

Peter is a keynote speaker, bestselling author and expert consultant. He is founder of the specialist consulting firm GeniusWorks, helping you to develop better strategies and ideas for your business and make them happen, and Professor of Strategy, Innovation and Marketing at IE Business School.

From nuclear physics to managing the Concorde brand, marketing Coca Cola in Asia, innovation with American Express, new business models for Microsoft, developing leaders with Time Warner, and launching new brands with Virgin, Peter has worked in or with over 250 companies in 50 markets helping them to think bigger and different, to grow further and faster.

He features in the Thinkers 50 Guru Radar, and was recently described by Business Strategy Journal as “one of the most interesting new business thinkers”. He is author of 7 business books, including “Gamechangers” which is nominated for 2015 marketing book of the year.

GeniusWorks is an accelerated consulting business, founded by Peter, and working with expert partners worldwide. It focuses on developing fast and focused strategies for your business and brands, developing new concepts and solutions.

GeniusWorks is based in London, Istanbul, and Dubai, working fast and collaboratively to help you. It explores, connects and applies the very best ideas and practices in strategy and marketing, brands and innovation

  • Inspiring ideas … thought-provoking insights and the latest best practices from companies in every sector, across the world, adding to new concepts and tools, to innovate your market and business, new vision and brands, new propositions and experiences.
  • Inspirational events … keynote speaker and host of conferences and in-house events around the world, accelerated development workshops and executive masterclasses, alongside real, practical consulting solutions for projects and leadership teams.
  • Inspired solutions …  accelerating growth through strategic advice, consulting and facilitation … InnoLab is a highly creative and collaborative process that bring people together to think differently, create new ideas, and make change happen fast.

Examples of GeniusWorks most recent client projects range from new brand strategies for Aeroflot airlines, Philosophy skincare and Tata Steel, through to business innovation with Marks & Spencer Food, UAE stock exchange authority, Red Bull energy drinks, and Vitra bathrooms, customer-centric change with GSK Pharmaceuticals and Santander bank.

“Genius” is about seeing things differently and believing different things – from the outside in and future back, with more intelligence and imagination – to achieve extraordinary results for customers and business.

I created this website to help you create a better future. Here are some of the most useful pages:

  • Explore my 7 books, from Marketing Genius to People Planet Profit and most recently, Gamechangers. 
  • Watch my latest videos, including keynote speeches and interviews from around the world.
  • Get inspired by 100 case studies, real-time stories of 100 companies shaking up markets right now.
  • Download 16 practical canvases, one-page processes and templates to help you make it happen.
  • Book me as a keynote speakerwith insightful and inspiring talks, customised for your event and audience.
  • Download my recent presentations, from leading innovation to luxury brands and being superhuman!
  • Join one of the workshops, both executive business school programs, or customised for your team.
  • Hire me as a consultant, to stretch and facilitate your strategy, innovation and planning workshops.
  • Read my latest blog updates, insights and ideas to inspire your thinking, and accelerate your action.
  • Check out my next events, where I am around the world, and the events I will be speaking at.
  • Sign up for my newsletter, or contact me directly with any questions or to book me, right now!