How will you create a better future?
“Moonshots” are the incredible, seemingly impossible, ideas that can change our world. They focus on 10x innovations not 10% improvements.
Google X is a moonshot factory. Full of creative thinkers, optimists, seeking out the big opportunities and most challenging problems, that with a little imagination and a lot of innovation might just make our world a better place. From intelligent cars to augmented vision, the [X] team fuses tech possibility with human need, to create more audacious, inspiring futures.
This is how we move forwards.
From Galileo’s vision to Da Vinci’s mechanics, Ford’s cars to Bell’s phones, Apple’s devices to Dyson’s cleaners. They enrich society, and make life better. Markets emerge out of new possibilities, seeing things differently, thinking different things. Brands capture big ideas, innovation turns them into businesses, and future growth.
We live in the most incredible time.
Days of exponential change and opportunities limited only by our imagination. A world where impossible dreams can now come true. A period of awesomeness. From Alibaba to Zespri, Ashmei to Zidisha, Azuri and Zipars, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world.
“Gamechangers” are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. Most of all they have great ideas, capturing by brands that resonate with their target audiences at the right time and place, enabled by data and technology, but most of all by rich human experiences. Social networks drive reach and richness, whilst new business models make the possible profitable.
Technology is the most significant driver of change. Moore’s Law demonstrates its profound impact. Geoffrey Moore said that “semiconductor capacity doubles approx. every two years, while the cost reduces at a comparable pace”, and has proved true for almost 50 years. The result has been exponential. If Volkswagen’s Beetle had developed at the same rate, it would now run 300,000 mph, go 2 million miles on one gallon of gas, meaning you could drive your whole life with one tank, and would cost 4 cents.
Our challenge – together – is to make sense of this new world, to embrace the new opportunities in innovative ways, and to be a winner.
I created this website to help you create a better future. Here are some of the most useful pages:
- Explore my 7 books, from Marketing Genius to People Planet Profit and most recently, Gamechangers.
- Watch my latest videos, including keynote speeches and interviews from around the world.
- Get inspired by 100 case studies, real-time stories of 100 companies shaking up markets right now.
- Download 16 practical canvases, one-page processes and templates to help you make it happen.
- Book me as a keynote speaker, with insightful and inspiring talks, customised for your event and audience.
- Download my recent presentations, from leading innovation to luxury brands and being superhuman!
- Join one of the workshops, both executive business school programs, or customised for your team.
- Hire me as a consultant, to stretch and facilitate your strategy, innovation and planning workshops.
- Read my latest blog updates, insights and ideas to inspire your thinking, and accelerate your action.
- Check out my next events, where I am around the world, and the events I will be speaking at.
- Sign up for my newsletter, or contact me directly with any questions or to book me, right now!