Blog

Private labels can be more powerful and profitable than classic brands, enabling richer experiences and faster growth

March 27, 2017

When I want to cook a great dinner at home, I head straight to Marks & Spencer’s food store. M&S’s Cook range of premium quality, organically farmed self-assembly dishes makes entertaining easy. Not only do they bring together all the ingredien …

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Fashion and music, meatballs and biotech … Why has Sweden become Europe’s hotbed of innovation?

March 20, 2017

Millions of hearts around the world beat with the help of a pacemaker. Candles are lit with the help of safety matches. Ball bearings make our machines work smoothly, whilst we instantly recognise Samuelson’s iconic Coke bottle design. We depend on Blu …

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Change your brain, Change your game … 15 big ideas to help business leaders win in a fast-changing world

March 7, 2017

Download summary of Peter Fisk’s European Business Forum Preview Thinkers50’s European Business Forum brings together Europe’s business leaders with the very best new ideas in business – including from the world’s #1 business thinker, #1 business leade …

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Welcome to Halo … the world’s best coffee, in a way that’s best for the world.

March 7, 2017

I love it when people who talk about ideas, actually go ahead and make them happen. A couple of years ago a friend of mine, Brett King, an Aussie consultant who wrote the seminal book Bank 2.0 on the digitisation of banking, went off to NYC and made hi …

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Germany’s favourite brands … Adidas’ originals, BMW’s new business models, and Weleda’s anthroposophy

March 1, 2017

I’m doing lots of work in Germany right now. It’s a country I know well, having studied and lived in the beautiful southern town of Freiburg im Breisgau. I’ve always been a big fan of German cars too, from my first Volkswagen Polo to the ultimate Audi …

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Airbnb’s equality, Starbuck’s refugees and Zuckerberg’s future … Brands need to be bold and brave in a polarising world

February 27, 2017

Brands and business need to be bold and brave to win in today’s world. They need to stand up for what they believe in the world, to talk about more than their products, to care about their societies and futures. Of course ‘purpose’, ‘meaning’, ‘relevan …

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Deviant innovators … think like a pirate, hustle like a gangster, make it up like a hacker, create your alter ego

February 23, 2017

Who are the greatest innovators in the world? Steve Jobs, Thomas Edison, Henry Ford. The usual suspects. There is a myth that innovation comes only from people who are genetically endowed with the ability to innovate. It’s always the lone innovator, si …

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Creating the future one click at a time … why Amazon has just been voted the world’s most innovative company

February 13, 2017

“I have the best job in the world because I get to work in the future,” says Amazon founder Jeff Bezos. It’s actually 25 years since the former Wall Street banker studied the wildfire growth of internet start-ups, went home to convince his wife, and ne …

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The Brand Super Bowl 2017 … best marketing moments from Airbnb to Budweiser, IBM Watson and 84 Lumbar

February 6, 2017

You probably heard … the 51st Super Bowl, the world´s biggest annual sporting event, exploded with more hype and marketing dollars than ever in Houston last night, as the New England Patriots finally overcame the Atlanta Falcons in extra time. The Su …

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Burberry Kisses … Luxury brands must innovate to engage new consumers and embrace digital disruption

February 1, 2017

Instagram likes … Chinese consumers … immersive experiences … service-based start-ups … digital boutiques … magic mirrors … social influence … celebrity endorsement … instant customisation …. from runway to my door … Luxury goods markets are being …

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Call the Glamsquad, visit the Drybar, or grab your smart brush … innovators shaking up the world of hair

January 27, 2017

Haircare is likely to be one of the most innovative areas of beauty in 2017, with traditional shampoos making way for next-generation cleansers, and nutrient-packed masks and supplements borrowing concepts from skincare. Customised haircare continues t …

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Education 4.0 … the future of learning will be dramatically different, in school and throughout life.

January 24, 2017

Global connectivity, smart machines, and new media are just some of the drivers reshaping how we think about work, what constitutes work, and how we learn and develop the skills to work in the future. The concept of a “100 year life” becoming the norm, …

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Changing times in Davos 2017 … “Honey melons hang from bitter vines. Sweet dates grow in thistles and thorns.”

January 19, 2017

With over 400 sessions on the official programme, covering everything from the rise of populism to the global economic outlook, you’d be forgiven for feeling confused by what just happened in Davos. While it would be impossible to condense it all into …

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Consumers increasingly see brands as if they are human – with purpose and personality, ethics and emotions

January 15, 2017

Consumers increasingly view brands and companies as if they are human – they judge them by their purpose and personalities, ethics and behaviours – as much, if not more than minimal expectations for product quality, timeliness and good service. At the …

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Reinventing customer engagement … why the financial crisis was a blessing in disguise for financial services

January 12, 2017

I end up doing lots of work with banks – big and small, digital and decidedly analog, niche and full service – innovators like First Direct and Moven, and also giants who want to reinvent themselves, like Deutsche  and Santander. Whilst there is much t …

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Designer Danes … Lego to Momondo, Pandora to Vipp … Who are Denmark’s most disruptive innovators?

January 9, 2017

Danes love to innovate. They love to create and play, to appreciate design and newness. From your earliest childhood memories with Lego bricks, to the compulsion of Movie Star Planet, the dream of sinking into your BoConcept chair and turning up your B …

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The Uncompromising customer … 4 paradoxes of today’s “Age of I” explored in Davos this year

January 8, 2017

The theme of the 2017 World Economic Forum for the world’s leaders of governments and businesses is “Responsive and Responsible Leadership.” Creating a customer-first (or for government’s citizen-first) mindset was argued by many as the fundamental sta …

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L’Oreal’s smart hairbrush, developed with Nokia, ready to shake up the haircare category

January 5, 2017

L’Oreal’s Kerastase luxury hair-care brand is unveiling a $189 digitally connected brush at CES, injecting tech into a seemingly unlikely age-old product. The Kerastase Hair Coach Powered by Withings, which will be available to consumers later this yea …

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Disruption is so last decade … Creating new or recreating existing categories is the new big thing.

January 4, 2017

It may seem like semantics, but in every different kind of business today, creating – or recreating – a category is the most effective winning strategy. Geoffrey Moore’s Crossing the Chasm revolutionized how we think about new products in an existing m …

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17 new “Gamechangers” for 2017 … Affectiva to Ava Wines and Magic Leap … Innovators disrupting their markets right now

January 3, 2017

Ava Winery founders Mardonn Chua and Alex Lee claim they can “turn water into wine” in just 15 minutes, without using grapes. The San Francisco startup aims to disrupt high-end wines by offering bottles of chemically identical wine cheaper and more sus …

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2016 was an incredible year of technological innovation that will change our lives forever.

December 31, 2016

I keep saying it. It sounds dramatic, a nice sound bite, but it’s true. And here is evidence … the next 5 years will see more change in our world, than we have seen in the last 250 years. So more dramatic than the impacts of industrialisation and glo …

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Retailer’s own labels are becoming stronger than classic brands … more intimate, more contextual and more experiential

December 28, 2016

“Private labels” (store brands) are a retailer’s own branded versions of popular products, used to be seen as cheap and generic, sometimes as low-priced imitators of classic brands. That old mindset has changed. Supermarkets now offer their own gourmet …

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Digital Marketing 2017 … automation and big data, content and display, mobile and IOT, search and social

December 17, 2016

Digital marketing is many things. Whilst everyone wants to create their app, pull on their VR helmut and Snapchat their brand, it is much more than that – sometimes much more boring, but also much more profound and connected too. In simple terms all ma …

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Moonshot Marathon … Nike and Adidas compete to break the 2 hour marathon barrier

December 14, 2016

Nike has launched Breaking2 part of the NXT Generation Research Project at the Nike Sport Research Lab, seeking to break one of sport’s most formidable barriers, the two-hour marathon. After more than two years of research, preparation and testing, thr …

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The best 2017 trend reports … inspired by Alibaba’s Buy+, Google’s Tilt Brush and Momondo’s DNA Journey

December 12, 2016

Trend reports are everywhere at this time of year. What matters is the underlying patterns. Futurists are all about pattern recognition, and being able to decipher the important, emergent signals amidst the fads and fashions, and all the trend talk. Wh …

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The Future of Learning … the 100 year life, nanodegrees and the rise of Education 4.0

December 10, 2016

The nanodegrees launched this week by Udacity in subjects ranging from driverless car engineer to virtual reality headset designer. Each course typically requires 3 x 2 months of study, for a fee of around $250 per term, which is refunded if you don’t …

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How to be disruptive, exponential and superhuman in today’s incredible world …

December 7, 2016

Here is a selection of Q&As from recent media interviews … Your big theme right now is “exponential” … What does it mean, and why does it matter to business leaders? “Exponential” … is all about how business can harness the power of ideas and n …

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Amazon launches the easiest, fastest convenience stores ever … a great example of digital-physical meshing

December 5, 2016

Amazon today launches a grocery store without lines or checkout counters. Amazon Go is a 1800-square-foot retail concept store in the company’s hometown of Seattle. It redefines the notion of a convenience store – faster, simpler, easier than ever. The …

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Peter’s Laws … The Creed of the Persistent and Passionate Mind

December 4, 2016

This week we’re exploring the power of “exponential thinking” with three days of fantastic workshops and events by the GeniusWorks, and some of the world’s leading business gurus are joining us too. Peter Diamandis has probably done more than anyone to …

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From Harvard Business School to Hillside Beach Club … Edip Ilkbahar’s secrets of feeling good

November 25, 2016

7 years ago I met Edip Ilkbahar, a Turkish entrepreneur who told me about his fantastic Hillside Beach Club on the beautiful turquoise Mediterranean coastline. He was redefining the luxury vacation, in terms of service and experience, but also in terms …

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Shots of awe … inspired by our exotic, ecstatic, exponential world.

November 24, 2016

Want to be inspired? Visually, dramatically … immersed in an “incredible orgasm of future symbiosis” … which captures the speed, excitement and potential of our changing world? Then watch Jason Silva. Jason is the host of National Geographic Channe …

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Threat to thread, sea to shoe … Adidas makes trainers from waste plastic bottles floating in the oceans.

November 19, 2016

Adidas is helping to clean up the Earth’s oceans by using the waste floating around the world to make shoes.  The sportswear company has teamed up with Parley for the Oceans, an environmental group that raises awareness of pollution in the ocean, to pr …

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Kasper Rorsted … the new Danish CEO of Adidas

November 12, 2016

Kasper Rorsted announced he was leaving Henkel for Adidas in January 2016. Everyone was surprised, he had two years to go on his contract and still a lot to be done at Henkel; Rorsted had successfully raised the prominence of the group’s brands in the …

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Changing the Game of Logistics … Boxc to CargoBeacon, Freightos and PiggyBee, Roadie and Shyp

November 10, 2016

The logistics business might not seem a natural place for disruption – its physical, process-driven and regulated (ships, rail, trucks, air). Yet there is a huge reluctance amongst big companies to change  – most live in the past, both in terms of tech …

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We reinvented the business book … 48 hours with the world’s publishers in Munich

November 8, 2016

This year’s Future Book Forum brought together many of the world’s leading publishers in Munich on the 3-4 November in an  incredible two-day event, enabled by Canon. Reinventing the book. Over the last three years, the event has co-created a vision of …

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Creative Disruptors … break the rules, think opposites, give it away free, make unusual connections, go to extremes …

November 7, 2016

My book “Gamechangers” is all about businesses who are shaking up their markets, shaping the future to their advantage. At the heart of this is disruption. The best companies increasingly shape their industries in their own vision. They redesign them t …

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Changing the recruitment game … talent platforms, big data and matching algorithms in the new world of work

November 6, 2016

LinkedIn has become the world’s largest recruitment platform. This is partly by Reid Hoffman’s design to find a strong revenue-driving application for his networking site, but also by a realisation of more traditional recruiters, that this is the world …

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Is Michael Porter still relevant in today’s fast and connected markets?

October 31, 2016

Michael Porter is seen as the guru’s guru, the world’s best management thinker, the godfather of strategy. Born in Ann Arbor, Michigan, 69 years ago, he credits his own Harvard professor Chris Christensen with inspiring him and encouraging him to speak …

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“Shop Small” on Small Business Saturday … the innovative program from American Express is back again

October 31, 2016

26 November 2016 is Small Business Saturday. American Express launched Small Business Saturday 7 years ago – focused on the most important shopping holiday in the USA, the first Saturday after Thanksgiving. The idea was to encourage shoppers to patroni …

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AT&T acquires Time Warner for $85bn … Content matters more than pipes, being human in a digital world.

October 25, 2016

I was sitting in the lobby of Hong Kong’s Shangri La Hotel, ready to do an executive workshop for Time Warner’s top global leaders. Sitting down next to me, the CFO started to chat. Creating value is easy he said, you just have to think smarter. He the …

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Why sports sponsorship is incredibly effective marketing, if you think from your audience back to your brand.

October 23, 2016

In the time Usain Bolt clocked up 9 Olympic gold medals he has become an icon of sports, and of sports sponsorship. Since those record-breaking Olympic victories in Beijing 2008, when Bolt’s only sponsors were Puma and Jamaican mobile phone company Dig …

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Blockchain has the potential to transform the relationship between consumers and brands

October 12, 2016

Online streaming of music grew by 80% last year, whilst overall revenues from music are stagnant, and the amount back to artists is falling. Piracy and arguments about IP are rife. As technology continues to disrupt the industry, several artists are tu …

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The New Rules of Marketing … Growth hacking to social influencers and exponential results

October 10, 2016

Markets have fundamentally changed. A new generation of businesses (new technologies, new business models, new leadership) is emerging to address a new generation of customers (new audiences, new geographies, new aspirations). Marketing exists to conne …

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Uber Home … how every type of service can be innovated with an Uber-style business model

October 10, 2016

It’s a simple game … “Imagine creating an Uber-type of business model for …” Entrepreneurs love it, and in particular see the home as a great place to innovate the way in which services can be delivered on-demand. CB Insights, the research firm, id …

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Inspired by Spanish innovation … fast fashion, gourmet tapas and quirky shoes

October 6, 2016

Spain is a land of diverse cultures that drives incredible creativity. From the humanistic forms of Antoni Gaudi and cubist renaissance of Picasso, to great cities like Barcelona and the rejuvenated Bilbao, the ready-baked clothes of Amancio Ortega to …

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Facebook chooses Denmark’s tech city Odense to build datacenter of the future

October 2, 2016

Odense, famed as the home of Hans Christian Andersen, and more recently, Europe’s robot city, is now to be home of Facebook’s latest big investment, according to local media. Facebook is about to massively increase its online services, building on soci …

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Inspired by Indian brands … Tata and Airtel, Mahindra and Idea, faster and more human

October 1, 2016

Tata, Airtel, Reliance Industries, HDFC Bank and LIC are India’s most valuable brands according to the latest Best Indian Brands Report 2016. Whilst multi-faceted Tata still leads the way, HDFC has risen from 6th place in 2014, to rank 4th with a 15% r …

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Changing the game of learning … Nanodegrees for self-driving car engineers and VR developers

September 28, 2016

Digital learning platform Udacity has launched some eye-catching new programs in recent weeks – be it the VR Developer nanodegree in partnership with Google, or the Self-Driving Car Engineer with Mercedes-Benz. Business education is changing rapidly, a …

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Exponential Business … how to grow faster with ideas, accelerators and multipliers

September 27, 2016

Exponential thinking is not just about thinking big, it is about the steps to go from small to big. If I were to take 30 linear steps, I’d end up 30 metres away. But if I said to you take 30 exponential steps, one, two, four, eight, sixteen, thirty-two …

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Nike’s next design innovation … unleash human potential

September 26, 2016

Andre Martin is Nike’s chief learning officer and vice president of talent development, whilst Drew Fifield is leadership development manager. Here, they describe how Nike seeks to unleash its human potential. Great design thinking should be applied to …

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Inspiration from a Welsh chicken shed … advertising to reality, Hiut Denim and the Manifesto of a Doer.

September 25, 2016

Cardigan is a small town of 4,000 good people, set on the wild and windy coastline of west Wales. 400 of them used to make jeans. They made 35,000 pairs a week. For three decades. Then one day the factory closed. It left town. But all that skill and kn …

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The Business Storyteller … creating the story of your brand, your business and your future

September 24, 2016

What’s your future story? Your strategic script that engages people in your vision and strategy? Your business narrative that connects the many different voices, messages and activities of your company? Together with Thinkers50 founders, authors and jo …

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The Business Case for Big Data … 20 mind-changing facts, and 6 practical examples

September 18, 2016

Every industry talks about the impact of big data. Yet few business leaders are clear on how big data can really give their business a commercial and competitive advantage. Maybe this is because of its complexity and expert analysis required to harness …

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Liminal Thinking is the art of creating change by understanding, shaping, and reframing beliefs

September 15, 2016

You’re standing under the hot shower, or in the middle of a long run, or lying on a beautiful beach … and suddenly that great idea flows forward in your mind. If you’ve ever had that sensation of your brain creating space unexpectedly to allow new id …

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Changing the game with new technologies and new business models

September 10, 2016

This month’s HBR features a useful article on how the combination of new technologies and new business models can transform markets. Here’s a summary: A business model that can link a new technology to an emerging market need is the key to industry tra …

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Why many business model innovations fail … Google+ compared to Car2Go

September 9, 2016

“The hard truth about business model innovation” is Clay Christiansen’s theme in a great article published by MIT Sloan’s Management Review. Whilst there is no doubting the Harvard professor as the uber-guru of innovation (and indeed, business models s …

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The Future CMO Report … new roles, new rules, in a world where people consume 9.83 hours of content a day

September 5, 2016

The role of the chief marketing officer (CMO), and indeed of marketing itself, has been under debate for years. Is it more art or more science? Does it warrant a seat at the top table or is it just a sales-support function? Is it a strategic role or is …

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Elon Musk : How to Build the Future … and his Masterplan for the Next 10 Years

September 1, 2016

Elon, if you were 22 today, what would the five problems that you would think about working on be? “I think if somebody is doing something that is useful to the rest of society, I think that’s a good thing. Like, it doesn’t have to change the world. If …

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2025 “exponential” vision … $1000 brains and 8 billion hyper-connected people

August 30, 2016

Exponential thinking is not just about thinking big, it is about the steps to go from small to big. If I were to take 30 linear steps, I’d end up 30 metres away. But if I said to you take 30 exponential steps, one, two, four, eight, sixteen, thirty-two …

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The 6Ds of “exponential” … digitised, deceptive, disruptive, dematerialised, demonetised, democratised

August 29, 2016

Exponential thinking is not just about thinking big, it is about the steps to go from small to big. If I were to take 30 linear steps, I’d end up 30 paces or 30 meters away. But if I said to you take 30 exponential steps, one, two, four, eight, sixteen …

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The smart home … from lighting to thermostats, door bells and home fitness

August 25, 2016

Nest, the brand of cool thermostats seeking to do for the home, what the iPod did for music recognises the emotion associated with making the home a smarter, better place to love … “We love home. It’s the best place in the world. But not everything i …

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nuTonomy launches world’s first self-driving taxis in Singapore

August 25, 2016

Self-driving cars have been much talked about over the last 12 months, but for most of us it still seemed like science fiction. Distracted by the sleek electric vision of Tesla, self-driving seemed like a step beyond in terms of industry change, but ha …

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The Elements of Value … New thinking on what consumers really want

August 10, 2016

What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their performance in existing markets or break into new markets. I …

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Elon Musk’s leadership style is about vision and obsession … deep and persistent enough to change the world

August 10, 2016

There are a lot of ordinary companies run by average leaders. And then there are extraordinary visionaries like Elon Musk, who set revolutionary ideas into motion and convince people to believe in big, important visions. Musk’s otherworldly ambition, d …

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Leaders need their head in the clouds, nose in the dirt … and a good glass of wine

July 20, 2016

Sitting in the back of a taxi with Gary Vaynerchuk, stuck in the late evening Istanbul traffic, I was struck by how little he had to say. Here was the guy who a few hours earlier had joined me on stage, who had been ripping into every established idea …

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Paper and Pixels … What’s the future of the business book?

July 15, 2016

We all know that people have fundamentally changed the way they consume information. In the business world, the speed and impact of digital technologies is most obvious. Who wants to read a 300-page book of 80,000 words when you could watch a TED Talk …

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Pokémania … how Pokémon Go, the bug catching game, is taking the world by storm

July 14, 2016

Back in the late 1990s, Pokémon became a cultural phenomenon. . Now, Nintendo has brought it back, and its taking the world by storm. Pokémon Go is redefining online gaming as we speak, and demonstrating how physical and virtual experiences are becomin …

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Changing the game of beauty … 3d-printing Adorn to vlogging Ipsy and wearable Vinaya

July 5, 2016

When P&G acquired Gillette for $57 billion a decade ago, everyone described it as a perfect marriage of the two leaders in women’s and men’s beauty products. Gillette could develop razors of women, with soaps to match, whilst P&G could surf acr …

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Brexit … people voted for simple messages, emotion over logic, and a chance to protest

June 24, 2016

53% of British people voted to leave the European Union. 47% want to be part of Europe. The vote was unexpected and unnecessary. It was not supported by any of the major political parties, and had not been predicted in opinion polls. It was strongly op …

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Hyper Reality … Living in a future with Google Glass on steroids

June 21, 2016

Do you sometimes feel a little overwhelmed by the future, the speed of change, the possibilities of tech tomorrow? We haven’t even started yet. Hyper Reality is a short film by Keiichi Matsuda. It depicts a person living in Medillin, Colombia, doing ev …

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Odense, Denmark … creating the 21st century story of business

June 5, 2016

This week I’m back in Odense, Europe’s robotics hub, birthplace of Hans Christian Andersen, and a Danish city that is creating an inspiring vision for future lifestyles and business. I’m here to launch Thinkers50Europe, and to start writing the 21st ce …

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Luxury brand innovation … driven by changing consumers, digital channels and new business models

June 1, 2016

Luxury brands need to respond smartly to new key market forces and raise their game when serving the evolving expectations of the luxury consumer, says a new report. With two Swiss companies in the Top 10 – Richemont and Swatch Group – and a total of e …

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Why the UK leaving the EU is a really stupid idea!

June 1, 2016

I live in the United Kingdom, and spend more time in other parts of Europe than anywhere else. My descendants came from across Europe (a bit Viking and a bit French), my language and culture is European (Anglo Saxon), my grandparents fought to liberate …

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Superhuman: Will robots replace us, or make us better?

May 18, 2016

The future is not technology, the future is how technology enables us to achieve more. Robots will not replace us, there is no imminent “singularity”, instead new possibilities are enhanced by our extra-human potential. We are all familiar with the tsu …

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Exploring 100 disruptive innovators with ARM in Cambridge

May 17, 2016

I’m in Cambridge today, home of some of history’s great science and technologists, but more recently home of ARM, the company that has out-thought Intel in recent years to be “architects of the digital world.” ARM designs the chips inside most of the w …

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Amazon’s Bezos to IndiGo’s Bhatia, Spanx’s Blakely to Editas’ Bosley … Gamechanger leaders, reinventing our world.

May 11, 2016

Forbes Magazine today publishes its own list of Global Gamechangers … focusing on the individual leaders behind some of the world’s most disruptive innovators. The list complements well with my own ranking of Gamechanger companies which you can explo …

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Future Retail: Growth through consumer-centric innovation

May 2, 2016

From Amazon Dash to Aussie Farmers,  … through branded boutiques and online marketplaces, digital walls and mobile marketing, big data and personalised promotions … what is the future of retailing, in general, and for your business in Portugal? Walking …

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Grohe AG … Germany’s most innovative company of 2017

April 20, 2016

What makes a company an innovator? And how do you recognise an innovation? brand eins Wissen, the corporate publishing subsidiary of brand eins Medien AG in Hamburg, and Statista, the operator of statista.com, the leading statistics portal, wanted to f …

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The Leica story … from humble heritage to luxury brand

April 12, 2016

Leica cameras were the chief tool used to document the 20th century, one of the most tumultuous periods in human history. Photography as we know it today would simply not exist without Oskar Barnack’s humble invention No batteries, no circuitry or elec …

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Reinventing luxury brands … digital platforms, Asian consumers, and a new sense of what luxury really means

April 7, 2016

The world’s 100 largest luxury goods companies generated sales of $222 billion in financial year 2014, 3.6 percent higher year-on-year. The average luxury goods annual sales for a top 100 company is now $2.2 billion. Luxury goods are being reinvented – …

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Tesla’s tipping point … the clever strategy to drive exponential growth in electric cars

April 5, 2016

Tesla’s CEO Elon Musk unveiled the highly anticipated Tesla Model 3 electric car on Thursday night in a converted LA aircraft hangar. Tesla’s launch events have become a little like Apple’s big moments used to be. Electrifying, a pioneering spirit, pac …

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How Jos Hermens created the world’s leading sports management company

April 5, 2016

In September 1975 Jos Hermens, a Dutch long-distance runner with drooping moustache and John Lennon spectacles, ran further in one hour than anybody in history. He improved his world record to 20,942m a year later, and took a lead role in the Montreal …

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Elon Musk’s most important role as leader … to build brand evangelism amongst a new generation of consumers

April 4, 2016

Elon Musk launched the much-anticipated Tesla Model 3 last week – for release in 2017 at a starting price of $35,000. Much has been said about the car itself, from its affordable price point to its standard autopilot feature. Yet perhaps the most impre …

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Changing the game of insurance … 135 start-ups seeking to shake-up the industry

March 25, 2016

The insurance sector is ripe for disruption by technologies, and in particular by start-ups who can focus and innovate in niche markets, and specific aspects of insurance. My friends at CB Insights have provided me with a fantastic map which illustrate …

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The pivot … the agility to change direction, to move from mediocrity to magic

March 24, 2016

The ability to “pivot” your strategy, maybe to reinvent your entire business, is essential to being able to survive and thrive in fast-changing markets. We used to define a clear vision, develop a long-term strategy, then move ahead with clarity and co …

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Behind the scenes at the creative studios of Disney Pixar

March 24, 2016

Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. When writing my latest book “Gamechangers” I got the opportunity to explore what lif …

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Banking Innovation in Berlin … from Number26 to Solaris, Fidor and Wirecard

March 20, 2016

Berlin is rapidly becoming one of Europe’s most exciting tech innovation hubs, not least for financial services. In my recent “Gamechangers” book, I explored Fidor, the German bank that amongst many ideas, has tried connecting interest rates to Faceboo …

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B2B marketing is just as creative, and emotionally engaging, as B2C marketing

March 1, 2016

B2C and B2B marketing were once easily distinguishable from one another. Consumer marketing was highly polished, it looked great – it was about people, emotions, big ideas, aspirations, futures, it built engagement, desire, preference and drove intuiti …

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What is innovation? Connecting the dots, the ones other people miss.

February 26, 2016

What is innovation? Sounds like an easy question. Or should be. But we still stumble over phrases like making ideas happen, solving problems, doing it profitably, or at least with a positive impact. And of course its easy to resort to Apple, or more sp …

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Siggi’s Dairy … the fastest-growing yoghurt brand In America

February 25, 2016

When Siggi Hilmarsson founded his company in 2004, Americans weren’t thinking critically about food like they do today. Popular foods trends like juicing and paleo diets were nonexistent compared to the mainstream acceptance they experience now. Today’ …

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Small Data … from little insights come big ideas

February 23, 2016

Martin Lindstrom has been called the “Sherlock Holmes of marketing”,  alert to clues in changing consumer behaviour, new attitudes and behaviours, in everything from the way we clean our teeth, to drive our cars and do our laundry. Martin claims to spe …

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Blockchain … from geeky Bitcoin technology, to a revolution in everyday processes

February 23, 2016

Blockchain has become the tech buzzword of our time, well at least of recent months. Whilst it was initially conceptualised as the way in which digital (crypto) currencies like Bitcoin work, it has become more than that, with incredible potential. I wa …

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恭喜发财 … Time for Chinese innovation, inspired by the red fire monkey!

February 8, 2016

Gong Hey Fat Choy!  This Chinese new year is all about innovation. My Chinese father in law tells me that the red fire monkey represents leadership and creativity, and values the fortune of nurturing those who you lead. By engendering the spirit of suc …

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Agri drones to building drones, camera drones to delivery drones … ready for take off

February 5, 2016

Odense, Denmark’s third largest city, is perhaps best known as the home of Hans Christian Andersen. That’s all about to change as its focus on technology, and in particular drones, is about to create new fame across the world. From the Southern Denmark …

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Accelerating growth through brand innovation … Airbnb to Burberry, RedBull and Tesla

February 5, 2016

Brands are the most powerful platforms to accelerate growth. A great example of this is Ferrari, which launched itself on the NYSE a few months ago with an $11 billion IPO. Whilst the business certainly has a great heritage, founded by motor racing dri …

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Carrots and sticks are so last century!

February 4, 2016

Dan Pink’s great book Drive explains why the use of rewards and punishments to influence our employees’ performance is an antiquated way of managing people. To maximize their engagement and effectiveness in the 21st century work, we need to upgrade our …

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Welcome to Odense … City of Gamechangers … and a place to create the future.

January 25, 2016

Odense, Denmark’s third largest city, is probably most famous as the birthplace of Hans Christian Andersen. However in the 21st Century Odense is telling a new story – thinking differently about how to engage its citizens, to attract business and touri …

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Peter Fisk’s new interview with South Korea’s leading business newspaper

January 24, 2016

Maeil Business News is South Korea’s leading daily business newspaper, based in Seoul, and with a circulation of 900,000. To start the new year, it did a feature interview with Peter Fisk to explore what it takes to be a “gamechanger” business today, a …

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Team Building … 60 fun games to play, encouraging collaboration and effectiveness

January 15, 2016

Below are more than sixty fun free team building activities that can improve teamwork, develop trust, and enhance problem solving skills and the best part is, the majority of these team challenges can be delivered anywhere, by anyone and with limited o …

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Health Makers … from gene editing to brain stimulation, and 3D printed hearts

January 14, 2016

“Health Makers” focus on the exciting growth markets of healthcare, biotech and medicine. We all recognise the challenges for healthcare. Growing and ageing population, the speed at which contagious diseases can spread, the cost of new drugs and treatm …

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TAG Heuer’s Jean-Claude Biver … the man who saved the luxury Swiss watch industry

January 12, 2016

Jean-Claude Biver is known as the man who saved the mechanical watch, putting a philosophical imprint on the Swiss watch industry which has been as profound as his business success through the years Very few individuals can be said to have truly conque …

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How can I recognise an industry that’s ready to be disrupted? And which ones are?

January 10, 2016

“How can I recognise an industry that’s ready to be disrupted?” If the question were straightforward, every business would enter the market and automatically catapult to the top. So, it’s not a question you can ask if you’re looking for a straightforwa …

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How to build brands for the future

January 10, 2016

We all know that consumers are changing rapidly in their attitudes and behaviours, loves and hates, diversity and commonality. Brands need to change too. Forget brands as names and logos, symbols of ownership and ego. Instead think of them in the consu …

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Robot Makers … smart toys, intelligent homes, and delivery drones.

January 6, 2016

“Robot Makers” focus on the most exciting growth markets of robotics and drones. Whilst it might seem a long time since the golden C-3PO and cute R2D2 appeared in the first Star Wars movie back in 1977, the technical capabilities, intelligence and appl …

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Space Makers … global internet, asteroid mining and life on Mars

January 5, 2016

“Market Makers” create and shape markets in their own vision. They are not content to play the game of marginal gains – competing on small differences or price discounts, in mature and stagnant markets. They see the future world, they look for the new …

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CES 2016 … the world’s biggest tech fest sees the convergence of gaming, wearables and robotics

January 4, 2016

Here in Las Vegas, the world’s technology leaders and entrepreneurs are back for CES – the Consumer Electronics Show – the annual showcase of all things digital that could change the lives of consumers.  From Samsung to Xiaomi, entrepreneurs and invest …

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The world’s fastest growing companies are virtual … how digital business models are disrupting every industry.

January 2, 2016

1. The world’s largest taxi company (Uber) owns no taxis In just a few short years, Uber has grown to become a ubiquitous app in cities around the world that allows consumers to order a taxi at the tap of their smartphone screen. Despite local battles …

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Business Agenda 2016 … 7 big ideas that will shape markets, and drive innovation this year

January 1, 2016

Trends are emerging patterns in customer behaviour that have direction and enduring impact. Whilst lots of people jump into future forecasting at the turn of a year, most trends are already established – in the margins rather than the mainstreams, in s …

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Baidu, the future of Asian technology and O2O business models, with Kaiser Kuo

December 15, 2015

Three Chinese technology businesses are battling to shape the future of business in China, and far beyond. In many ways, Alibaba, Baidu and Tencent are set to shape the next decade in a similar way to which Amazon, Facebook and Google shaped the last. …

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Marketing in Europe 2016 … from healthy chocolate to digital cosmetics and millennial vlogging

December 14, 2015

What are best new ideas for brands and marketing in 2016? … How can you apply the ideas to your own business? I was recently in Odense, the heart of Denmark, the birthplace of Hans Christian Andersen, and the modern global centre of research and develo …

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Q&A … My recent media interviews around the world … Jack Ma and Elon Musk, pivot points and sharing economy

December 14, 2015

I get asked to do a lot of interviews. It’s great to share new ideas and inspirations with people in local markets. Here is a selection of some Q&As from the last month, for publications ranging from Australia and Belgium to India and Indonesia: Qu …

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Karaca brings home the Gamechangers Awards 2015

December 13, 2015

Last week’s Gamechangers Turkey Awards 2015 were dominated by a superb Turkish retailer and homeware brand Karaca, combining the best of contemporary lifestyles with local heritage. From the softest cottons to a new granite-based coating system for non …

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Baidu, the future of Asian technology and O2O business models

December 13, 2015

Three Chinese technology businesses are battling to shape the future of business in China, and far beyond. In many ways, Alibaba, Baidu and Tencent are set to shape the next decade in a similar way to which Amazon, Facebook and Google shaped the last. …

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Peter Fisk on Periscope … 5 minutes during the European Marketing Summit in Istanbul 2015

December 10, 2015

Peter Fisk has hosted (designed and chaired) the MCT European Marketing Conference over the last 11 years. Each year it attracts around 2500 marketers from across the region, and best keynote speakers from across the world, to explore the latest ideas …

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Marketing in Middle East and Africa 2016 … from farms in boxes to walking a marathon for water

December 3, 2015

What are best new ideas for brands and marketing in 2016? … How can you apply the ideas to your own business? From the Atmosphere Bar, 555m high at the top of the world’s largest building, the Burj Khalifa you can sip an African Sunrise cocktail and wa …

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Netflix (rather than Uber) is the perfect example of “disruption” … according to Clay Christensen

December 1, 2015

Clayton Christensen popularized the term “disruptive innovation” in his iconic book, “The Innovator’s Dilemma,” published in 1997. The phrase describes a specific way that smaller companies can outcompete and eventually destroy their bigger rivals. And …

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Marketing in Asia Pacific 2016 … from flying shrimp to digital farmers and intelligent chopsticks

November 21, 2015

What are best new ideas for brands and marketing in 2016? … How can you apply the ideas to your own business? I recently visited Guiyang, one of China’s fastest growing cities. You could call it the centre of the world actually. Over half the world’s p …

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The Business Innovation Program … from design thinking to new business models

November 19, 2015

Whilst the best ideas and innovations might seem to be the monopoly of digital start-ups, there is no reason why more established, and physical, businesses can’t be as successful. This is the premise behind a new business innovation program that I am c …

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Creating a brighter future for books … new ways for publishers to innovate and grow

November 18, 2015

The death of books has long been discussed. In a digitally-enabled, time-compressed world, there are few moments to get lost in a novel, and most factual knowledge is accessed faster and better online. Whilst sales and margins decline, publishers conti …

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Brand Movements … facilitating communities with purpose

November 11, 2015

The best brands engage their customers in their passions, facilitating their collective aspirations. This goes far beyond seeking to build relationships with customers. Few customers trust brands, let alone want a relationship with a company. More like …

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Haier’s “rendanheyi” business model

November 6, 2015

Haier, now the world’s largest white goods business, recently celebrated 10 years of its rendanheyi (or win-win) business model. CEO Zhang Rhuimin sees the approach as a way to stay small and focused – maintaining the entrepreneurship, intimacy and spe …

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Luxottica is the world’s largest eyewear company

November 6, 2015

Italian eyewear giant Luxottica, which controls over 80% of the world’s leading eyewear brands, has never been shy about experimentation. It was early into the trend of using aerospace materials to make frames lighter and is now trying out 3-D printed …

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“Pilot Fish” are clever strategies for business growth

October 20, 2015

How small businesses can grow faster and further through new types of partnerships Why are pilot fish successful in the natural world? Learning from “pilot fish” like Intel and Goretex, Hella and YKK Finding the right “shark” partner to take you furthe …

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The Mecosystem … where you are the nexus of your market, and brands spin around you.

October 17, 2015

The best brands define themselves based on customers not themselves. Whilst branding started as a label of ownership (about me), today it seeks to capture relevance and aspiration (about you). Along these lines, Interbrand recently came up with a new c …

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The future of healthcare

October 15, 2015

Healthcare is a category being disrupted incredibly quickly – with the convergence of adjacent sectors, shifts in power and expectation – all fuelled by technology. I’ve probably done more work in healthcare than any sector in recent years, from Apotex …

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The incredible growth of strategy frameworks

October 14, 2015

A new HBR article explores the rapid proliferation of strategy frameworks over recent years. From Ansoff (1958) and Scenario Planning (1962) to 5 Forces (1979) and McKinsey 7S (1982), S-Curves (1986) and Mass Customisation (1992) to Profit Patterns (19 …

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Ich bin ein Gamechanger

October 14, 2015

“Ich bin ein Gamechanger” … New German edition of my book is just published. Free download of the first 25 pages. Revolutionäre neue Strategien für Unternehmen und Marken. Lektionen von Leuten, die das Spiel gewinnen. Was machen Amazon, Spotify, Airbnb …

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Under Armour … I Will What I Want

October 12, 2015

The innovative sportswear brand has launched a $15 million ad campaign—its largest-ever aimed at women, which speaks to those who refuse to accept limits put on them by others. The “I Will What I Want” series began a year ago with an inspiring video of …

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Xiaomi … Exponential rise of the China’s challenger to Apple

October 6, 2015

Chinese electronics business Xiaomi is an exponential business, having grown to a $67 billion valuation since launching its first “MiPhone” 4 years ago, an Android smartphone that looks remarkably like the iPhone. CEO Lei Jun says that “xiao” is about …

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What if millennials ruled the world?

October 1, 2015

Delivering the keynote speech at the launch of a $100m digital bank project, I listened to the strategy to target “millennials”. First up were a range of new savings products, and then a new mortgage proposition … Errrr … do we really think that this n …

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Yoga Beer … Thinking beyond your conventional markets

September 22, 2015

2.2 billion hectolitres of beer are consumed across the world each year. Whilst the Germans drink more than anyone, 110 litres per person each year, it is China that boasts the world’s biggest selling beer. Snow Beer, cheap and decidedly watery, is pro …

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Fast innovation at Ferrari

September 17, 2015

Maranello, Italy The home of Ferrari is certainly a place of extremes. The roar of over-tuned engines, and blur of de rigour red sports cars, seem at odds with the tranquil countryside. Enzo Ferrari always called his factory an innovation lab, always l …

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Advanced Creativity in the Middle East

April 15, 2015

Dubai hosts the World Expo 2020, and the UAE government has declared 2015 the year of creativity. Whilst the nation’s rapid wealth has come from oil and tourism, it knows it needs to move beyond this, to become a Singapore-like hub of knowledge, busine …

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Impressive innovation on the Central Asian stepp

March 20, 2015

Astana, Kazakhstan. My new book “Gamechangers” came out recently, and has already sold out of its first edition. It’s about the new breed of brands across the world who are shaking up markets, redefining them in their own vision, fusing digital and phy …

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Building the DNA of Global Brand

March 17, 2015

Istanbul, Turkey This week I have been working with Yildiz Holding, which is a Turkish market leader with wide range of chocolate and snacks, imitating the concepts of global players then delivering them cheaper. How things change. Now Yildiz is devour …

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My new book “Gamechangers” has just arrived!

December 1, 2014

London, UK Exciting day … My new book has finally arrived. After 18 months of writing, 80,000 words on 300 pages, 100 case studies from around the world, 10 themes to rethink your business, and also   16 practical canvases to make it happen … it’s …

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Are you ready to “change the game”?

November 22, 2014

Istanbul, Turkey This week, I’m hosting a 4-day festival of “Gamechangers” in Istanbul. From Monday to Thursday 1-4 December, we’ll be celebrating the launch of my new book, exploring the big themes, and finding Turkey’s most disruptive companies. I’ve …

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