Downloads

Here you can download a wide range of my articles, book extracts, presentations, videos and much more to inspire you.

Are you ready to change the world?

“Moonshots” are the incredible, seemingly impossible, ideas that can change our world. Google X is a moonshot factory. Full of creative thinkers, optimists, seeking out the big opportunities and most challenging problems, that with a little imagination …

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B2B Customer Development Plan

This is the summary “one page” development plan which us introduced by Peter Fisk during strategic partnering and key account management workshops. Unlike traditional KAM planning processes it starts with the customer (the client organisation, what the …

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Be the Gamechanger … 10 Ways to Change the Game

Peter Fisk describes 10 ways to transform your business and market – from strategy to innovation, brands to business models, performance and leadership – required to win in today’s fast, digital and global marketspaces. From Alibaba to Zipcars, Ashmei …

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Better World … Innovating for social impact and sustainable growth

Peter Fisk explores how to transform your business with purpose and profit, to innovate in ways that make life better, and drive sustainable growth. This is an extract from his bestselling new book “Gamechangers” and builds on his previous research in …

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Brand Innovation

I love Nike. Not the company, but the idea. It’s not about the founder Bill Bowerman and the story of his waffle iron, much more about the adrenalin and inspiraton that I felt tingling down my spine on the night when Steve Cram broke 3 minutes 30 for 1 …

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Brand Innovation Lab

Inspiring Brands + Smart Marketing + Personal Experiences 12 steps to accelerate growth inspired by the world’s most innovative brands What can you learn from Airbnb to Burberry, RedBull and Tesla to innovate your own brand’s future? This is not a norm …

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Brutal Simplicity of Thought

This book started life as a training manual for all M&C Saatchi employees. Written by Maurice Saatchi, its approach shaped the ad team’s ways of working for 40 years. Its principles permeate the culture, philosophy and structure of some of the best …

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Building Brands like Pixar make Movies

Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established …

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Business Innovation Program

Design Thinking + Business Models + Making it Happen This program is for business leaders and innovators who want to create a better future for their business. Every business is challenged by the disruptive impacts of digital technology, globally conne …

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Business Model Canvas … Template to use

Business Model Canvas … template used in workshops (start with the existing and potential customers, then consider the value proposition, and then the products and services solutions, and then everything else!) See more in Learning  

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CEO Mentoring Workbook 1

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CEO Mentoring Workbook 2

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Coca Cola: Brand value through content excellence

Coke’s challenge Facing profound changes in the way consumers access and share information, The Coca-Cola Company recognised that the effectiveness and relevance of traditional creative media are fast diminishing. Coca-Cola designed a content-based mar …

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Creating an inspiring business purpose

Successful businesses have a higher purpose, one that stretches and guides them through changing times; one that aligns and galvinises their culture, and keeps them striving for better. Economist Milton Friedman famously said that “the social responsib …

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Customer Genius Workbook

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Enablement … Beyond the Customer Experience

Peter Fisk explains why brands need to think beyond the touchpoints that their customers “experience”, to helping them to achieve what they really want – to be the enabler of dreams and success.  This is an extract from his new “Gamechangers” book. Dow …

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Eureka Moments

Nick Woodman was surfing in Bali. With two failed businesses under his belt, he wanted to take some time out. The selfie craze was in its infancy, however Nick was determined to capture some great actions shots as he rode the Pacific waves. He tied a 3 …

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Finding your Apple Magic

Apple doesn’t sell products. Watch the ads. There are no product close-ups, just happy, energetic people enjoying life, sharing their favourite photos, dancing in a multi-coloured world. Walk into a store, there is no hard selling, just lots of cool pe …

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Future Book Forum 2015

What is the future of books? In a digitally-enabled, time-compressed world, there are few moments to get lost in a novel, and most factual knowledge is accessed faster and better online.  Whilst sales and margins decline, publishers continue to hang on …

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Gamechangers 10 Big Ideas Brochure

Gamechangers workshops can take different formats depending on the needs and aspirations of participants. The best format, to cover all 10 big ideas, is the three day executive program. Workshops an highly participative, combining inspiration and high …

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Gamechangers by Peter Fisk – Book extracts, themes and labs

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Gamechangers Cyprus: Brochure 2017

Gamechangers Part 1: Innovative Strategies for Business and Brands  by Peter Fisk  Kaleidoscope World: making sense of change, to find new opportunities for growth locally and globally Exploring new customer expectations and aspirations; emerging marke …

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Gamechangers for Business Leaders – IE Business School Brochure

See Events for next programs See Learning for more details  

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Gamechangers Leaders Playbook

The Gamechanger Leaders Program is a three day executive development program for business leaders. It is delivered in partnership with IE Business School, and also directly for your business. Gamechangers workshops can take different formats depending …

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Gamechangers Workbook 2013

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Genius Marketing Lab 2012: Summary

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Genius Marketing Lab 2012: Workbook

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Growing with Customers Workbook

This is the workbook which I used on my “Growing with Customers” program with all of Santander’s top 350 global managers. Contact peterfisk@peterfisk.com

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How to be a “10X Leader”

Dear CEO You’re busy. You’re focused. On today. On delivery. On results. That’s good, but not enough. It’s natural to have your head down, managing. It’s not easy to have your head up, leading. Relentless change, disruptive technology, millennial consu …

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Innolab … accelerated innovation that delivers better results faster

Innolab is a fast and focused process for strategy and innovation, brands and marketing projects The process helps you to accelerate your best ideas to market, working with your key people, stretching and shaping their thinking, and guiding them throug …

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Innovate your Business Model

Airbnb makes money by helping you to make money out of your spare room, connecting host and guest, then taking a small fee from each. Nespresso makes great coffee, selling discounted machines, and then getting you to sign up to an everlasting and incre …

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Innovation by Leonardo da Vinci

It is easy to say that a person is “ahead of his time”, but rarely has anyone been so far ahead. He could see the future – his insights suggested new possibilities, his imagination was uncluttered by today, and his inventions really did emerge from the …

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Innovation Diagnostic

Diagnostic for use in Innovation Programs

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Leadership that Amplifies Potential

Gamechangers do not have to be the biggest companies to be the best. Leaders amplify the potential of others, brands amplify the value of innovations, networks amplify the reach and richness, and customers amplify their own potential by achieving more. …

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Market Makers … the world’s best marketing development program

Market Makers is an integrated and customisable marketing development program that combines new thinking to stretch business leaders, to develop the essential capabilities for market and brand managers, with real projects to drive market action, and on …

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Market Makers: Strategies for Disruptive Growth

Gamechangers seek to out-think and out-play their competitors by changing the game … they envision and articulate their market, then change the dynamics of competition, with new expectations and impacts … shaping markets in their own vision. Finding th …

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MASH+UP April 2015

Apple Watch is upon us, with a very different marketing approach. From the iPod 14 years ago, to the iPad 5 years ago, Apple’s strategy was product-centric, focused on the device, with limited options. Apple Watch is human-centric, not about the device …

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MASH+UP June 2014

As the FIFA World Cup kicks off in Sao Paulo, it might seem like a battle between nations. Yet commercially, the world is polarised between Adidas and Nike, characterised by Messi and Ronaldo, Argentina against Brazil, and productised by the animal-mar …

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MASH+UP March 2014

$19 billion for WhatsApp might seem expensive, particularly compared to the $1bn also paid by Facebook for Instagram, and similarly by Google for YouTube. But with 450 million active users, 70% daily, a more global audience, and a commercial business m …

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People Planet Profit: Innovating for Sustainable Growth

We live in a time of unprecedented change. In business we face challenges and opportunities that are more critical and complex than ever – where the consequences of failure are unimaginable, and the impact of our decisions are felt instantly across the …

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Realtime Marketing

Rockstars know that there is a fine line between success and failure. There isn’t a set formula to be cool, why one record will be a global mega-hit and another won’t feature, or what it takes to be worshiped by millions of teenagers across the globe. …

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Rethink Business

Seminar for Business Leaders

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Richard Branson Interview … How to be Bold, Brave and Brilliant

Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …

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Strategies for Accelerating Growth

Growth is easy, isn’t it? Discount your prices and your revenues go up. Recognising that you also need to make a profit, you cut your costs and the margins quickly improve. Wanting to drive even more dramatic growth, you acquire another company and you …

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The 21st Century Business Leader

Osaka, Japan. I am watching the race to be the fastest man on the planet. It is a hot and humid evening in the magnificent Nagai stadium. The night sky is clear and there is a warm breeze, although not enough to help the athletes. The large, knowledgea …

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The 7 Whitespaces for Future Growth

Are you interested in the future of your market? Where your future customers will come from? What kind of business will you be in 20 years time? And are you building the capabilities to succeed in the future? Fundamentally, are you out-thinking your ex …

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The Future CMO Report

New tools, technologies and market dynamics are presenting fresh challenges for the role of the chief marketing officer (CMO). The rising importance of data in particular has thrown this remit into question. Are there gaps in a marketer’s skillset and …

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The Gamechangers Lab … Innovative strategy, business models and implementation

The Gamechangers Lab is a fresh, high-energy, inspirational development program for business leaders. It is fast and stretching, bringing together the latest and very best approaches to business strategy, customer insights, value propositions, business …

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The Gamechangers Program: Leaders of Innovation and Growth

The Gamechangers Program: Leaders of innovation and growth Future Thinking + Disruptive Strategies + Smart Innovation + Inspiring Leadership Are you ready to change the world? Gamechangers are businesses who create the future in their own vision. This …

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The Little Book of Genius

The best ideas from Peter Fisk’s 4 “Genius” books which together create a manifesto for 21st century business: Customer Genius is about building a customer-centric business … Marketing Genius is about finding your edge in today’s markets, thinking le …

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The Making of a Business Genius

What do the most successful businesses do differently than mediocre ones? They see the big picture. They see things differently and do different things. They connect the unconnected, challenge the conventions, look for new opportunities, and are not af …

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The New Luxury … in an Airbnb and Tesla World

Asprey to Banyan Tree, Chanel to Dom Pérignon … “luxury” brands have enjoyed a charmed life, sustained by heritage and reputation, exclusivity and elitism. Yet the tectonic shifts in markets, globally connected and digitally enabled, are creating a rap …

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The New Rules of Marketing

Markets have fundamentally changed. A new generation of businesses (new technologies, new business models, new leadership) is emerging to address a new generation of customers (new audiences, new geographies, new aspirations). Marketing exists to conne …

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The Win-Win Customer Experience

Gamechangers do more than sell products, they create and deliver an experience that immerses the customer in the brand, and goes beyond the sale to help them apply products better and achieve more together. See me, feel me, thrill me … Harley Davidson’ …

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Thinkers50 European Business Forum 2017

The European Business Forum brings together Europe’s top business leaders and the world’s top business thinkers to explore the big issues and best ideas in business, to build new relationships, and inspire winning leadership: What is the new agenda for …

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Umpqua … The World’s Greatest Bank

“Fall in love at Umpqua Bank … We want our customers to be really really happy” is not the proposition you’d expect from a serious bank, particularly in tough economic times. But this bank is different. There’s more. “Spread some good (the world always …

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Walking in the Customer’s Shoes

Every business is attempting to attract and serve its customers, whilst many companies are also appreciating the value in retaining and building relationships with existing customers. They do this by developing better products and delivering better ser …

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What will you do when you grow up?

I had no idea what I wanted to do when I grew up. As a school kid, living in the rural hills of northern England I had one passion – running. I loved kicking on my Nike trainers and running over the hills. I was free, working my body hard, and running …

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XL … 46 Rules of Genius

Part 1: “How can I innovate?” offers insightful guidance such as “Feel before you think,” “See what’s not there,” and “Ask a bigger question.” Rule #1 gives the paradoxical advice: “Break the rules.” Part 2: “How should I work?” offers down-to-earth ti …

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XL … Brutal Simplicity of Thought by Maurice Saatchi

“I wore a brown paper bag over my head for years about the Midland Bank, but now I’ve taken it off,” Maurice Saatchi told the Guardian in a rare interview (during which he admitted watching Mad Men and said he found it “painfully realistic”). “The reco …

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XL … Empower: How to co-create the future

Empower is a call-to-action for humanity to work together and co-create the future, demonstrating that collaboration and sharing, community building and value creation, are not only the right thing to do, but best practices for business, society, and c …

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XL … Future 100 for 2017 (by JWT)

The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury. As we look ahead to 2017, markets are confi …

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XL … March of the Marketing Machines (by O&M)

15 trends that will fundamentally impact marketing communications now and into the future. We are seeing more and more traction on how algorithms, machine learning, robots, virtual personal assistants, artificial learning and new digital mediums such a …

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XL … Strategic Leadership: The Essential Skills

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XL … The Anatomy of Growth by Interbrand

Growth is human, it’s natural, and it’s as vital to businesses as it is to people. But in today’s global market, getting a grip on growth is increasingly multidimensional and holistic. Companies don’t grow just by flooding markets, we have to be more c …

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XL … The Future of Learning by IFTF

New technologies, work patterns, and practices are disrupting how we learn, where we learn, and what we need to learn. The definitions of teacher and student are becoming fluid, and education itself is moving out of episodic experiences in traditional …

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XL … The Future of Work by IFTF and Reconteur

As we face the fourth – and fastest – industrial revolution, businesses and individuals are confronted with a dizzying array of technological advances that most of us are struggling to keep up with, let alone decipher. However, it’s vital we all embrac …

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XL … The March Of Marketing Machines by Ogilvy

Algorithms, machine learning, robots, virtual personal assistants, artificial learning and new digital mediums such as virtual reality are profoundly changing the world of marketing. In fact it is more than a change, it is a revolution, and it is going …

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XL … The Marketing of Lady Gaga

Stefani Germanotta has reinvented the music star. She has reinvented herself, and her music, more often than Bowie or Madonna. And in many ways the ways to build a brand too. As Lady Gaga, she presents her concerts through elaborate sets, crazy dancers …

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XL … Velocity 12 Markets by O&M

Amidst growing global economic uncertainty, a new Ogilvy & Mather report argues that 12 “velocity” countries – comprising more than half of the world’s population – will reshape future global growth. A billion new middle-class consumers will emerge …

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XT … 120 Brainstorm Cards by Board of Innovation

Business models are one of the most powerful tools in business innovation. Explore how we help clients to develop more innovative strategies, including 50 inspirations and practical templates for innovation. Find out more about the Business Innovation …

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XT … 27 Creativity & Innovation Tools

27 creativity & innovation tools is an overview of various commonly used techniques in creativity, innovation, research & development processes. They are summarised as one-pagers by two great friends of mine, Ramon Vullings and Marc Heleven. Fi …

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XT … 30 Business Model Examples by Board of Innovation

Business models are one of the most powerful tools in business innovation. Explore how we help clients to develop more innovative strategies, including 50 inspirations and practical templates for innovation. Find out more about the Business Innovation …

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XT … 30 Examples of Business Model Blueprints

Whilst the best ideas and innovations might seem to be the monopoly of digital start-ups, there is no reason why more established, and physical, businesses can’t be as successful. This is the premise behind a new business innovation program that I am c …

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XT … 36 Ideas and Trends for 2016 by Canvas8

Canvas8 is one of the world’s best sources of new consumer and marketing trends … How will VR change the way we book holidays? Why will we soon be WhatsApping our favourite brands? And how has time become the ultimate luxury? The 2016 Expert Outlook …

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XT … 52 Tools for Entrepreneurs by Board of Innovation

Explore how we help clients to develop more innovative strategies, including 50 inspirations and practical templates for innovation. Find out more about the Business Innovation Program

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XT … A Framework for Strategic Innovation

Blending strategy and creative exploration to discover future business opportunities by InnovationPoint Strategic Innovation is the creation of growth strategies, new product categories, services or business models that change the game and generate sig …

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XT … A Playbook For Strategy by AG Lafley

How Will You Win? Where to play and how to win are intimately tied, and together they form the very heart of strategy. While where to play is about determining the playing field, how to win is about defining the method by which you will win on that fie …

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XT … Apple Retail Success by Steve Chazin

I met Steve a couple of years ago, on a stage in Kiev of all places! Having been part of the Apple team in the early days, he has a great insight into what still drives Apple’s culture, strategy and brand experience.  

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XT … Brand Leadership Impact Report 2016 by Deloitte

In today’s open, social and increasingly values-driven marketplace, disruption has shifted from technological to social to personal. People of every social strata and in almost every nation are gaining in the power that comes with knowledge. This is al …

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XT … Business Model Inspirator

For more about Business Models see Learning and Consulting

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XT … Coca-Cola by Contagious

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XT … Futurescan: inspirations from the future

Explore how we help clients to develop more innovative strategies, including 50 inspirations and practical templates for innovation. Find out more about the Business Innovation Program

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XT … Global 500 Best Brands 2017 by Brand Finance

Brand value: Google is the world’s largest brand Google is once again the world’s most valuable brand, according to the latest Brand Finance Global 500 list, after it closed a gap of almost $60bn to overtake Apple. The Android and Chrome owner increase …

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XT … Global Best Brands 2015 by Interbrand

This is the world’s most popular brand ranking, developed by my colleague Mike Rocha. Whilst it is a more superficial analysis of the world’s brands, it includes great commentary on the changing nature of brands and marketing.

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XT … Innovate the Steve Jobs Way

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XT … Marketers seize the customer experience (by EIU)

Report by the Economist Intelligence Unit, 2016 Summary: The path to 2020: Marketers seize the customer experience is based on a global survey of 499 CMOs and senior marketing executives, plus in-depth interviews with leading CMOs. The research explore …

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XT … Marketing Apple by Steve Chazin

I met Steve a couple of years ago, on a stage in Kiev of all places! Having been part of the Apple team in the early days, he has a great insight into what still drives Apple’s culture, strategy and brand experience.

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XT … Marketing Capabilities Handbook

Marketers’ roles are changing. Responsibility and authority are out of sync. And for many of the top brands in the world, focusing back on the fundamentals is the key to sustained growth. That’s where this handbook from Interbrand comes in—it’s designe …

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XT … Marketing for Growth (first chapter)

Marketing is a structured process of targeting and engaging new and current customers in order to generate sales. Marketers, therefore, play a crucial role in generating revenue and they can play an equally important role in how revenues translate into …

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XT … Megatrends 2025 by Frost & Sullivan

https://www.youtube.com/watch?v=iaBWfs7Sx6I The first six New Mega Trends are; Connectivity and Convergence, Bricks and Clicks, Urbanization, Smart Is The New Green (smart meters, smart mobility, etc.), Social Trends, and Health, Wellness and Wellbeing …

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XT … New Industrial Revolution by Thinkers50

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XT … Next Generation CMO: How To Succeed In The Future Of Marketing (by Forbes)

What do collaboration, communication, creativity and flexibility have to do with the role of the CMO? These top attributes were identified by over 1,500 CEOs in IBM’s “Connect more – Insights from the IBM CEO, CMO and CIO Studies” as the personal skill …

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XT … Playbook for Strategic Foresight and Innovation

This is a free guide for any manager interested in the future – about innovation, change and growth. It should be used in conjunction with any of the strategic innovation programs by Peter Fisk – Gamechanger Leaders, Business Innovation Program, Brand …

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XT … Purple Cow by Seth Godin

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XT … Real-time Marketing by David Meerman Scott

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XT … Rise of the new marketing organisation (by Forbes)

The business environment has changed dramatically over the past ve years, and the rules of marketing have changed. Thanks to the pervasiveness of technology solutions, it is easier to rapidly reach out to customers and to receive real-time feedback on …

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XT … The Executive Guide to Strategy

Introduction: A Strategic Imperative Strategy: An Executive’s Definition Strategy or Execution: Which Is More Important? How to Win with a Capabilities-Driven Strategy The Right to Win Is Your Company Fit for Growth? How Leaders Mistake Execution for S …

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XT … The Future 100 Trends and Changes by JWT

Trends and innovation are moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer. The Future 100 takes a snapshot of emerging trends for 2016, spanning culture, tech and innovation, travel and hospitality, brands and m …

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XT … The Future CMO (by Raconteur)

New tools, technologies and market dynamics are presenting fresh challenges for the role of the chief marketing officer (CMO). The rising importance of data in particular has thrown this remit into question. Are there gaps in a marketer’s skillset and …

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XT … The Future Marketing Organisation (by Razorfish)

During the 1980s, Rosalia Mera, co-founder of the Spanish apparel retailer Zara, was instrumental in pioneering a concept known as fast fashion. Unlike its competitors, who regularly require six months to get new designs to the retail oor, Zara often d …

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XT … The Future of Technology Disruption by The Economist

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XT … The Growth CMO (by Forbes)

Almost all chief marketing officers (CMOs) have a mandate to drive growth. Sometimes it’s growth in revenue; sometimes market share; and sometimes a particular segment of the business. While the quality of growth can vary, the CMO’s job is always about …

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XT … The Rise of the Marketer (by EIU)

Report by Economist Intelligence Unit, 2015 Summary: Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time. According to the Economist Intelligence Unit’s survey of 478 high-level …

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XT … The World’s 50 Most Valuable Brands 2016 by Brand Finance

I’ve worked closely with David Haigh and the Brand Finance team for over a decade. Their rigour in analysing the future cashflows, and therefore financial value, of intangible assets like brands, is world leading. We also do some great consulting proje …

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XT … Timeline of Emerging Technology

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XT … What marketing problem are you looking to solve?

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