Change your potential … Leaders amplify the potential of their people and organisations.
Leaders make organisations work. Changing the game might also require you to change your brain, to think in new ways with new people and partners. Leaders amplify the potential of others. Brands amplify the potential of customers. Networks amplify the possibilities with partners. Gamechangers are typically the speedboats, rather than the supertankers, with the speed and agility to seize the new opportunities.of change.
- From supertankers’ size and stability … to speedboat’s speed and agility
- From managing the status quo … to leaders of a changing world
- From delivering and improving … to innovating and amplifying
Sonae – Portugal's leading retailer focuses on "improving life"
A stock market flotation was the catalyst for Sonae to diversify its business into many new categories. Innovation lies at the heart of Sonae's vision for improving life. Most important platform for this is Sonae's Continente retail brand which has recently extended across Europe, and also take its own-label brands into other retailers in order to go further faster.
Tatcha – Beauty inspired by the Japanese Geisha
Vicky Tsai was sitting at her Merrill Lynch analyst desk watching 9/11 as it happened. It made her realise that there must be a better world. She started to explore the world, culture, and spirituality. She was taken by Asian culture, and in particularly the secrets of the Japanese geisha. Tatcha was born to share the geisha's wisdom with modern women everywhere, and to further the belief that true beauty begins with the heart and the mind.
Vice Media – Media for millennials
Vice was launched in 1994 as a "punk zine" and has since expanded into a leading global youth media company with bureaus in over 30 countries. It includes the world’s premier original online video destination, a network of digital channels, a television production studio, a magazine, a record label, an in-house creative agency, a consumer insights team, and a book-publishing division.
Lego – Rebuilding the business with “creative play”
Lego almost died. Under pressure from an avalanche of digital games, the classic toy brand responded by seeking to imitate its challengers, losing sight of what made it special.
Philosophy – The miracle worker ... inspiring people to believe in more
Philosophy is a skincare brand with a message to inspire your life. Rather than functional science, consumers engage in emotional wellbeing, and being part of a community who believe in better.
M-Pesa – Safaricom creates a new currency for Africa
M-Pesa became the mobile currency of Africa, embracing phones to do more than connect people, and improvising for the lack of infrastructure in fast growing markets.
Etsy – The world's largest maker market, bringing the world's most creative people together
Etsy has created given local artisans, and local markets a global reach, bringing together like-minded buyers and sellers as a passionate movement. The business model makes it fair and accessible to the smallest trader.
Novo Nordisk – Home of the world's top performing CEO
Novo Nordisk is a global healthcare company with more than 90 years of innovation and leadership in diabetes care. It's innovation is patient-centric, focused on what it can be best at, and delivered by one of the world's most sustainable companies.
ARM – Designing the architecture of the digital world
ARM designs the chips inside most of the world’s smartphones, and increasingly other devices, creating an ecosystem of research and innovation with its partners, and most of the world’s device brands as licensee customers.
Zespri – Redefining the Chinese gooseberry as the Kiwi fruit
Kiwi fruit are a great example of market creation. Zespri, owned by New Zealand growers, shows how to build premium brands that increase the market size, whilst also capturing disproportionate value, and what might otherwise be a commodity market.
Alibaba – Connecting the world's businesses
Alibaba is a trading platform for the new world order, enabling a small business in remote China to deal directly with a large corporate, for any entrepreneur to access a global marketplace.
Netflix – Changing what and when we watch
Netflix grew out of consumer frustration with the stupid rules of an old model. This provoked one guy into creating a better solution, which has continued to evolve in format and business model as new technologies emerge, and competitors catch up. The next horizon of data-driven content creation is perhaps most intriguing.
Method – Superheroes who make cool products and happy homes
Method is the cleaning products that believe in being doing good whilst also iconic features and beautiful fragrances for your home. With attitude and ambition, they declared war on dirt.
23andMe – The $99 DNA profile could change your life
23andMe can transform our attitudes to health, diet and mortality … but also entire industries, drugs driven by future needs, healthcare refocused on prevention, insurance premiums to reflecting new risks.
Moven – Bank 3.0 that promises to be different
Moven is a digital financial manager designed around the mobile consumer, making banking and life easier, and through a range of easy and fun analytics, embracing games and social media, and even makes you a rockstar!