Change your experience … Delivering customer experiences that enable customers to achieve more.
Customer experiences are much more than the touchpoints that lead to a sale. That is just the beginning for the customer. They should do more, and go further. Educating or entertaining, supporting and enabling the customer to achieve more. They are intelligent and interactive, collaborative and personal. Through digital interfaces and physical theatre, big data and human service, they immerse people in brand that enables more.
- From selling and serving … to engaging and enabling
- From consistent and delivered … to participative and personal
- From transactional, linear and finite … to relational, circular and enduring
Tchibo – A new experience every week
Germany's favourite coffee brand, has spread its retail concept across the world, offering everything from flowers to mobile phones, with a constantly changing range. Pop in for a coffee, and to see what's new!
Ofo – China's global bike-sharing platform
Ofo, China’s largest bike-sharing company, now more than 10 million xiao huang che, or “little yellow bikes” around the world with users in 170 cities making 25 million trips a day.
Fatherly – Where Dad's become Superdads, and still have a life
Fatherly is the fastest-growing parenting site on the web, targeting millennial parents who are entering the most inquisitive and acquisitive phase of their lives. Fatherly has already generated over 1bn video views this year, has been named Oprah's favorite website of 2016 and its success capturing the hearts and minds of young parents has been documented in Adweek, CNN, and others. Fatherly has also been nominated twice by the Webby’s as “Best Parenting Site on the Internet” in just its first year in existence. By focusing on dads as well as young mums, Fatherly’s able to capture both sides of the parenting market, provide differentiated content in a space oversaturated with “Mum” content, and hone in on a key insight that millennial parents increasingly share parenting responsibilities and purchasing decisions.
Aspiration – Investing with a conscience
Aspiration was born to be the financial firm for everyone. Because everyone deserves access to the best banking and investing products. Everyone deserves a financial partner they are confident they can trust. And everyone deserves to put their money in an institution that puts “good” ahead of “greed.” Profits are important. But what sets Aspiration apart is the belief that people are too. Our “Pay What Is Fair” fees mean we go to work every day committed to do great for our customers. And as a financial firm with a conscience, we are motivated by the mission to help you make money and make a difference at the same time.
Padang & Co – Asian innovation catalyst for corporates and government
“Padang” in Malay means “open field”. It is also the name of an important historical landmark in the heart of the civic quarter of Singapore, where Padang & Co is headquartered.
& Other Stories – Where women curate their own personal style
& Other Stories headquarters in Stockholm are surprisingly low-key. Located on a quiet street in a residential part of the city, it's a far cry from the vision of ultra-hip Swedish cool that H&M and its other brands seek to project on the world. Unlike Zara's portfolio of fashion brands that target different ages and attitudes, H&M's portfolio is more a collection of different lifestyle concepts. More interesting, and distinctive.
Casper – Reinventing the way we sleep
The concept was simple: Produce the best mattress possible at an affordable price, sell a single model, and deliver it quickly, for free, with a 100-day trial period. It worked: Casper had sales of $1 million in its first month. The company has since raised $70 million in venture capital, grown to 120 employees, and hit $100 million in cumulative sales in its first 2 years.
WeWork – The workspace that helps you create a better life
In May 2008, Adam Neumann and Miguel McKelvey established GreenDesk, an "eco-friendly coworking space" in New York City. In 2010, Neumann and McKelvey sold the business and started WeWork with its first location in New York’s SoHo district. WeWork provides shared workspace, community, and services for entrepreneurs, freelancers, startups and small businesses. WeWork designs and builds physical and virtual communities in which entrepreneurs share space and office services and have the opportunity to work together. The company’s 30,000+ members have access to health insurance, an internal social network, social events and workshops, and an annual summer retreat.
One Medical – Healthcare reinvented, any service, when you need it
One Medical Group challenges the notion that delivering high-quality, accessible health care is either unachievable or prohibitively expensive. In fact, we’re working to prove that just the opposite is possible — a system where quality care is affordable and available to everyone. To bring this vision to life, we rely on people-centered design, smart application of technology, and a team of talented primary care providers who have the time and tools to make the right decisions. The integration of these elements allows us to offer a seamless experience that not only saves our patients time and money but also leads to better health outcomes and happier lives.
RewardStyle – Helping social influencers make money
In the last five years, rewardStyle has fueled the arrival of a new influence on the retail industry: professional content creators. By providing the technical tools and education necessary to empower a global army of 9,000 premium content creators, it is now making a tangible impact on global e-commerce sales. In 2015, their publishers drove over $475 million in retail sales. It has redirected the style publishing industry and contributed to the professionalization and financial independence of thousands of publishers worldwide, enabling them to earn meaningful revenue on their digital content, ultimately empowering them to create and grow small businesses into international brands. Today, it is a global business. Nearly 200 team members work from offices in Dallas, San Francisco, New York, Shanghai and London.
Ezetap – The Square of India ... cashless payments in fast growth markets.
"Over the next decade, India will move from a cash-based, opaque economy ... to an economy that is digital, instantaneous, and where every citizen is not just on the grid but the quality of their families’ future will be materially better" says Bobby Bose, cofounder of Ezepay.
Jaunt – Immerse yourself in cinematic virtual reality
The idea for Jaunt originated in early 2013 when one of the founders returned from an amazing experience at Zion National Park. What if he could go back there for a brief jaunt, at any time, from any place? The emerging consumer VR industry provides the mechanism to travel to virtual worlds. Jaunt aims to put realism back into the virtual reality experience, lending an uncanny sense of presence never before possible with any other technology.
First National Bank – eWallet becomes your financial hub
South Africa's FNB puts innovation at the heart of its culture. The bank’s innovative eWallet, hosted on your phone, acts as a hub for many other creative solutions to making money flow easier and faster.
Commonwealth Bank of Australia – When we believe, we can
CommBank's innovative products and services are all about helping you to achieve more - to find a better home, to travel the world, to serve your customers better, to grow your business faster - its about more than money, its about you.
Le Pain Quotidien – Rustic breads, communal tables ... being human in a digital world
Le Pain stands out in a cookie-cutter world of standard formats as authentic and sustainable, human and communal. Whilst the world becomes anglicised, it’s great to see a little French on our streets, albeit Belgian.
Etsy – The world's largest maker market, bringing the world's most creative people together
Etsy has created given local artisans, and local markets a global reach, bringing together like-minded buyers and sellers as a passionate movement. The business model makes it fair and accessible to the smallest trader.
Brooklyn Superhero Supply Co. – A gallon of gravity, a can of X-Ray vision
Charities and non-profits can be some of the most innovative businesses. Yet too often they forget to engage and inspire their audiences, with all predictable fundraising campaigns. Not here!
Slack – The creative home of our working lives
Slack's mission is to make your working life simpler, more pleasant and more productive. It is the fastest growing B2B application ever and is used by 2 million daily active users.
CVS Health – The One Stop Health Shop
CVS Health describes itself as a pharmacy innovation company with a simple and clear purpose: helping people on their path to better health.
GE – Becoming market makers with "brilliant machines"
GE is leading an industrial revolution in applying the “internet of things” to business processes and equipment. The challenge however is to make sense of the new possibilities in ways that capture the imagination of businesses and consumers.
Samsung – South Korea puts the tae kuk into the Galaxy
Samsung has always focused on innovation, however it was only by embracing the power of design, that they were able to engage people in objects of desire, rather than products quickly imitated.
Juan Valdez Café – From commodity to premium branded experience
Most coffee growers make a few cents or every bag sold to consumers, even less for every cup drunk. Colombia’s farmers decided to create their own branded experience.
Threadless – The crowdsourced t-shirt community
Threadless was one of the first crowdsourced brands, recognising the power and passion of user-generated designs. Voting and limited availability keeps people coming back to the site, from which a vibrant community has developed, engaging people physically and online.
Nike – Business designed at the speed of the swoosh
Nike is a design and branding business, with a focus on digital technologies and “amplifying nature.” It is about function and fashion, but most of all about athletes and achievement.
Umpqua Bank – Fall in love with "the world's greatest bank"
Umpqua reimagined the banking experience around customers, inspired by parallels such as Gap and Starbucks. A passionate focus on people and service has created a digitally-enabled physical experience like no other.
Amazon – A mission to become the world's most customer-centric business
Amazon, from Dash to drones, Alexa and Echo, uses technology to disrupt and redefine a range of adjacent industry, and then do it again, whilst adding new business models that create a convenient and personalised customer experience.