Leading the Future … Eureka Moments … by Peter Fisk
“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world.
See all the white papers here.
This white paper focuses on finding the critical insight that will drive innovation success:
“Airbnb started with an air mattress, Red Bull’s inspiration was a waitress in Bangkok, WhatsApp was the vision of a penniless Ukrainian. How do great brands find their best opportunities to accelerate growth?”