Genius workshops are for business leaders and innovators … fast and facilitated, stretching and practical … They are typically driven by your business issues, and bring together the very best techniques, plus new ideas and insights from the world’s most innovative companies right now, in order to solve real problems together and better, then deliver them practically and faster. They are focused on the smart, modern executive leader who wants to “learn and do” – a hybrid of education and consulting, a facilitated content-rich, expert-guided process … to deliver better, faster results.
Growth Strategy … defining and accelerating your future growth
“Every business needs to grow – to respond to change, to serve its customers, to invest in its future – but it’s about growing in the right places, and in the right way” says Sergey Brin.
Strategy is about purpose, direction and choices. Growth is the platform to create a future strategy – how to grow profitably and sustainably – by seizing the best opportunities of a changing world. The problem is, most companies develop strategy based on extrapolating their past success – trying to squeeze a little more out of the same old model. Yet we all know that what made us great, is unlikely to make us great in future. How do we reach new markets? To Asia or South America? How do we extend to adjacent markets? New products, or services? The “future back” strategy development approach jumps to the new context, then uses horizon planning to define and prioritise the roadmap to get there.
- To explore the best new opportunities for profitable growth
- To choose where and how to compete, priorities and implications
- To develop a 3-5 year strategic roadmap to deliver and accelerate growth.
- Growth Drivers: Exploring change, customers and technology, driving new opportunities
- Future Vision: Shaping our vision of the world we want, and our mission and goals to succeed
- Strategic Choices: Defining the strategic options for growth, where and how to compete
- Horizon Planning: Working from the future back, to define phases of sustained action
- Inputs and Outputs: Prioritising the input activities, and output results, for each horizon
- Growth Quantified: Defining the revenues and costs of each horizon, to build a business case
- Roadmap Definition: Integrating then strategy as a roadmap of prioritised action for growth
- Future World: making sense of the changing world, and specifically your own markets
- Strategy Framework: a defined vision of the future – our purpose, mission and goals to achieve it
- Growth Roadmap: a clearly defined strategy for delivering and sustaining profitable growth
- Executive team
- 2-3 day workshop (can also be a one-day workshop focusing on principles) plus report
- Customised deliverables (individually or as a team, developing your future strategy in 3 days)
- Future proofed … most strategies are developed based on today’s markets, or worse an extrapolation of previous success. Instead we explore the change drivers and emerging scenarios, to work practically from the “future back”.
- Developed together … most strategies are developed remotely, based on analytics and process, based on financial numbers and then turned into supporting words. Instead we work together, using hypothesis and data, to engage in strategic view and shared commitment.
- Practical and agile … most strategies are stuck in a document, difficult to communicate and implement. Instead our outputs are a strategy framework and most practically, a roadmap for action, focused on inputs, activities and outputs each year.
Example of recent program: Growth Accelerator for P&G
Business Innovation Lab … insight to innovation to implementation
New business models are the most effective way to transform organisations, to innovate the whole way in which the business works. Inspired by a new generation of businesses – Airbnb to Uber, Dollar Shave Club to Netflix – we see dramatically new business models in every market, through collaborative platforms, data analytics and personal recommendations, or subscription-based payments. We explore at least 64 different business model templates which could transform your business. We start with the customer, to explore emergent needs and behaviours, shaping better propositions and solutions, then exploring how to deliver them commercially, and as engaging customer experiences.
- To innovate your whole business, driven by the best new opportunities
- To design a new business model for your whole business, or part of it
- To test and shape your business model for practical implementation
- Design Thinking: immersing yourself in customer worlds to find deeper insights and ideas
- Value Propositions: defining the value to customers, how you will solve their problem better
- Concept Definition: beyond products, the business system to deliver the customer solution
- New Business Models: exploring potential ways to better configure the business system
- Business Modelling: defining the right business model, suppliers to suppliers, revenue and costs,
- Testing and Shaping: evaluating and improving the emerging business model to deliver
- Horizon Planning: how to migrate from old to new, or to launch a new business effectively
- Customer proposition: defining the target audience, and the promise to them
- New business model: innovating the business, channel to pricing, supply and delivery
- Business blueprint: mapping out the business innovation and the market innovation
- Executive team, new business teams, innovation teams
- 3 day or 2 x 2 day workshop (the two-stage format is ideal for testing and shaping ideas)
- Customised deliverable
- Business innovation … most innovation focuses on products and technology which are quickly imitated and commoditised. Instead we develop a holistic business approach to innovation, that is integrated and can be about innovative business models, channels, processes, and more.
- Customer driven … innovation is driven by deep insight, not just about what customers believe they need, but how they describe their frustrations and aspirations, typically more human and qualitataive. Design thinking turns these deep insights practical innovations.
- Integrated … most innovation is unable to connect the practical needs of business, with the “new” entrepreneurial approaches that are fashionable but also useful. We connect and apply the best of design thinking, business model generation and lean implementation.
Example of a recent program: The Business Innovation Program
Creative Disruption … reinventing your business and market
“This is the age of disruption … which is not simply about disruptive technologies, but dramatically changing how people think and behave” says Sebastian Thrun, founder of Udacity.
The best companies increasingly shape their industries in their own vision. They redesign them to their advantage, and even in ways which make it hard for other companies to compete. Jack Welch once said “You need to destroy your own business before somebody else does – to think like to challenger, a start-up, a disruptor”. Whilst disruption is typically overused as a term and under delivered in reality, it can be a powerful approach to strategic thinking, holistic innovation and culture change..
- To reinvent your business, industry or category
- To create an mindset and process for creative disruption
- To develop specific disruptive innovations that will shake-up your market
- Rule Breakers: rethinking every “rule” (assumption, convention) of your market
- Rethinking Assets: defining every asset, then exploring how it could be used new ways
- Border Crossing: applying ideas from other markets and companies (what would Apple do)
- Accelerated creativity: generating more ideas faster, connecting and stretching them further
- Rapid evaluation: prioritising the best ideas so far (HML x 4) and making the best better
- Concept definition: defining each emergent concept, customer and technical specifications
- Disruptive Impact: evaluating the impact, and planning the where and how for more resonance
- Idea Generation: More, more radical, more interesting ideas for your future
- Concept Specification: Clearly defined innovation concepts, ready to make happen
- Disruption Plan: Not just the “what” but the “when where and how” to disrupt too.
- Executive team, brand or marketing teams
- 1-2 day workshop (can be packaged as a high energy “Disruption Day”) plus report
- Creative and collaborative … most disruption type activities are centred around emerging technologies and how best to apply them, led by technologist and R&D. Instead we focus on business and brand leaders, using their creative minds to build more ideas and a mindset for disruption.
- Open up and close down … most creative processes leave you with lots of ideas, but little guidance on what to do next. Instead we have a structured process of stretching further (to generate more, unusual ideas), and then evaluating quickly (to connect the best ideas, and eliminate the others).
- Ready to make practical … most workshops finish, and thats it. Instead we spend one extra day capturing all the best ideas in the room (typically around 300 past-it notes, and 50-60 flip charts!), turning them into a disruptive “story”, plus “specifications” of the best ideas to take forwards.
Example of a recent program: Disruption Day Geneva
Strategic Execution … making your best ideas happen better
What does it takes to engage your business in your big idea, deliver it effectively, and your leadership role in executing that successfully? Turning a great idea into successful results is never easy. The Economist says that 57% of companies fail to implement their strategies. Harvard found that companies typically only deliver 63% of their promised impact. And AMA found that only 3% of leaders think their corganisations are good at execution. Yet market leaders are 35% more likely to prioritise strategy execution over formulation. Both matter, but doing it matters most.
- To make your best ideas, strategies and innovations happen
- To prepare, deliver and manage fast and effective implementation
- To ensure that you have maximum impact in the marketplace
- Ready to Implement: Evaluating the strategy or innovation, its readiness for launch
- Aligning for Action: Using Galbraith’s culture web to align the organisation, hard and soft
- Engaging Stakeholders: Identifying important and influential people, engage them effectively
- Making Change happen: Make the case, make ready, make it happen and make it stick
- 1. Launch and Lean: Harnessing “lean thinking” to reduce time and risk to market
- 2. Measure and Manage: Learning quickly to shape, evolve and improve solutions in situ
- 3. Agile and Accelerate: Being flexible whilst reaching key audiences, locally and personally
- 4. Extend and Exponential: Pivoting as needed, extending to new markets, driving growth
- Ready Steady Go: getting ready to implement strategy and solutions fast and effectively
- Implementation Plan: the detailed implementation plan, across all phases of execution
- Market Impact: managing solutions once implemented to sure they deliver results
- Executive team, project delivery teams
- 1-3 day workshop (can also be a one-day workshop focusing on principles and process)
- Customised deliverable
- Strategy and culture … many strategies are applied to organisations which have culturally and structurally been shaped by the past not the future. Instead we identify how to align the organisation culturally and structurally to deliver the new strategy.
- Quick wins and progress … the horizon-based approach roadmap, how to progressively deliver the strategy over time, delivering quick wins in the short term, and planning for effective phased implementation with a compelling narrative to support each phase.
- Driving financial performance … strategy is often an after-thought to justify budgets and financial goals. Instead we see strategy as a strategic thinking process, which is then evaluated in terms of practically and financial impact, and then further adjusted to optimise these.
Example of a recent program: Making Strategy and Innovation Happen
Brand Innovation Lab … unlocking the real value of your brand
Brands are the most powerful platforms to accelerate growth. A great example of this is Ferrari, with its recent $11 billion IPO. Whilst the business certainly has a great heritage, it is not fast cars that investors are interested in. It is the brand. Ferrari only sold 1699 cars last year, generating $600m revenue and $70m profit. Therefore a business valuation 150 times larger than annual profits must have an incredibly powerful asset, that can unlock future growth. In particular the opportunity to shift its meaning from fast cars, to luxury lifestyle. However most business leaders don’t really understand brands, dismissing them as superficial or fixed assets. And most brand marketers don’t focus on the strategic opportunities for brand-centred business growth. Yet be it the innovation of new products and services around it an existing market, or through brand extensions into adjacent categories and geographies, either directly or through licensing-type models, the brand can take your business further and faster, at less risk and less cost.
- To develop a more inspiring, engaging and effective, brand
- To define the brand in terms of “what it enables people to do better”
- To align the organisation delivery of the brand for maximum impact
- Brand context: exploring the customer and business context for the brand, and how it fits
- Brand strategy: defining a brand more powerfully around “what it enables people to do better”
- Brand proposition: making the brand relevant to each audience, in practical and valuable ways
- Brand architecture: making sense of the brand family, and how multi-brands work together
- Brand narratives: developing a compelling story – inspiring, relevant, social and evolving
- Brand extensions: exploring opportunities to extend to new audiences, categories, geographies
- Brand value: capturing the economic value of the brand through metric-based management
- Brand strategy: what it is
- Brand blueprint: how we bring it to life inside and outside
- Brand management: how we manage it for maximum impact
- Executive teams, brand teams creative agencies
- 1-3 day workshop (1 day for principles, 3 days for strategy development)
- Customised deliverable
- Brand about you … centuries ago, brands were developed as marks of ownership. In today’s world, the best brands capture the values and aspirations of customers – they’re about me rather than you – about possibilities and aspirations, enabling customers to achieve more.
- More than an identity … whilst it is obvious, many organisations still resort to branding being about the name, logo and appearance of the organisation or product. We focus on the bigger idea, how this has meaning and substance, delivered visually and practically, connecting business and customer.
- Living brands … brands are not statistic symbols or statements, they are living evolving concepts, that keep pace or set the pace of markets, through stories and narratives that progress over time, told by business but also by customers, between each other, building reputation over time.
Example of recent program: Brand Innovation Lab Dubai with Red Bull
Strategic Marketing … winning in digital and realtime markets
Markets are changing rapidly, global and connected, fast and dynamic, convergent and connected. Customers are changing even more rapidly, millennial to boomer, social and mobile, empowered and aspiring. Business is changing in response, start-ups and networks, co-creaters and collaborative, digital and data, fast and agile. The question is how have your marketers, and their marketing changed? Are you keeping pace with this fast changing environment, or hanging on to old models of success – home markets, established brands, hero products, advertising and websites, agency creativity, old channels – and still seeking to build relationships with customers who trust you no more, and are probably not your best customers anyway? Marketing in fast and connected, digital and realtime markets is different.
- To identify the best opportunities in target markets – where to focus, how to compete
- To develop innovative and integrated marketing programs for realtime impact
- To ensure that marketing builds brands, drives sales and creates value.
- Market mapping: analysing market dynamics to identify where and how to compete
- Customer profiling: segmenting and/or profiling customers through insight and analytics
- Value propositions: developing benefit-based propositions for each target audience
- Portfolio alignment: developing products and service solutions to leverage the portfolio
- Channel and pricing: implementing through the right mix of channels and price models
- Communication: brand narratives into realtime communication, using creative mix of media
- Engaging communities: facilitating social engagement between customers, and participation
- High performance: developing analytics and metrics to measure and manage effectiveness
- Market Maps: mapping out the possible and target markets, drivers and dynamics
- Marketing Programs: development of integrated, digital, customer-centric activity program
- Marketing Effectiveness: embedding the processes, tools, framework and metrics for results
- Executive teams, brand teams creative agencies
- 3-5 day workshop (can be shorter or longer depending on complexity and needs)
- Customised deliverable
Example of recent program: Global Marketing Effectiveness Program
Customer Centricity … from customer insight to proposition to experience
Building a business around customers seems obvious, yet the shift from product-centric to customer-centric is rarely easy. Most companies still think, organize and operate around products – they define themselves by their products and categories, organized around product-centric profit centres, focused on selling products, and (what they make, to be the best in the category), focused on selling and delivering products, measuring success by the volume of products sold. We help you build a customer-centric business with more inspired purpose, about how it makes people’s lives better. It focuses on the customer’s world (be it a business client seeking to grow, or a consumer seeking to enjoy life). It organizes around the customer experience, one that brings together products and services to solve real problems, and enables people to achieve more. The perceived value of this is much greater, which leads to far great profit potential, as well as ongoing revenues and advocacy.
- To develop a customer-centric business
- To develop the best customer value propositions
- To align our business delivery around these propositions
- Customer insights: understanding people more deeply through deep dive immersion
- Customer strategy: defining and prioritising customers or consumer segments to focus on
- Customer propositions: developing issue-driven, benefit-delivering promises for each audience
- Customer solutions: designing product and service solutions to deliver each proposition
- Customer experiences: delivering an experience for customers that enable them to do mo
- Customer relationship: building relationships with and between customers that build advocacy
- Customer communities: developing collaborative communities of participation and mutual impact
- Customer-centric blueprint: How our whole business can align and deliver for customers
- Customer propositions: insight-driven value propositions for each target audience
- Customer experience maps: mapping customer’s experience on their terms, enabling more
- Marketing and customer management teams
- 1-3 day workshop (1 day for principles, 3 days for strategic development)
- Customised deliverable
Example of recent program: Santander Executive Customer-Centricity Program
Business Partnering … a better approach to key account management
The classic sales focus on building relationships is increasingly under pressure from price, particularly when all the solutions on offer are standard and the same. As markets are shaken up, customers redefine their priorities, and a new order of competitors emerges. There will be winners and losers. Some companies will work harder, whilst others will think smarter. Some will take anything, whilst others refocus their effort. Some will struggle to survive, whilst others will seize the opportunities of change, to sell more, and grow. SMART selling is about solving real problems, helping the client to understand their markets, risks and opportunities, then together developing practical approaches that are real, relevant and more profitable. SMART selling is more engaging, more distinctive and more likely to win you the business. It is about winning together, enabling you and your client to achieve more.
- To develop a business partnership development plan
- To understand how partnering is more than selling or key account management
- To identify the activities which will drive more effective sales and ongoing partnership
- B2B Sales, KAM and Strategic Partnering: what’s the difference, how they work?
- Identifying the best partners: selecting the right businesses to sell to for profitable growth
- Understanding partner strategies: getting inside the heads of your customers
- Identifying sales opportunities: where you can add value, and generate most sales
- Developing potential solutions: what you will do, deliver, and how you will do it better
- Creating the partnership plan: developing the strategic partnership plan
- SMART selling in action: implementation of the plan, by teams and day by day
- SMART partner management: how to measure, meanie and grow the relationship
- Strategic Partnership Plan: develop an effective plan for sales growth
- SMART Selling Process: implement the 5-step approach for smarter selling
- Engaged Teams: sales teams aligned, engaged and equipped to start delivering
- Business-to-business sales teams
- 1-2 day workshop (1 day for principles, 2 days for principles and plans)
- Customised deliverable
Example of recent program: Strategic Partnering Germany
The Gamechangers Program … Leaders of smarter innovation and future growth
Strategy + Innovation + Leadership
Are you ready to change your world? This is an incredibly inspiring 2 x 2-day workshop for business leaders and shapers. It combines new ideas and insights from the world’s most innovative companies, with the best approaches to making sense of changing markets, developing better strategies, then aligning your business to deliver more effectively, with profitable growth.
The workshop will be stretching and inspiring. It brings together new leading-edge content, with practical case studies and techniques, group experiential learning, and personal development. Participants also bring and work on their own projects and challenges to maximize the impact the program will have on their own organizations.
It is fast and stretching, bringing together the latest and very best approaches to business strategy, customer insights, value propositions, business model design, customer experience maps, innovative solutions, brand story, and implementation plan.
It is focused on your business, addressing your big issues, and developing new ideas, strategies and solutions, ready to make happen.
- Growth Strategies … Developing a better strategy to shape markets to your advantage, seize the best opportunities, and drive profitable growth in fast-changing times.
- Business Design … Creating more innovative customer propositions, product and service solutions, and new business models for your future business growth.
Practical Action (time to test and shapes ideas) … Applying it all to your own business, ready to test, shape and focus.
- Smarter Innovation … Shaping your business design to deliver new solutions through innovative channels and deliver a winning customer experience in the market.
- Leading Change … Preparing to implement your new strategy and business model, faster and better, with the leadership skills to engage and inspire change.
Business Impact (time for you to implement) … You now have developed your personal Business Blueprint ready for implementation. Ongoing coaching and support is also available.
The program can also be completely customised to your business, working with internal teams, enabling us to address specific business issues, and develop more focused outcomes.
Participants leaving the course will be able to
- Make sense of fast-changing markets, and learn how to find the best opportunities for their business to grow more profitably
- Embrace leading-edge approaches to business and market strategy, strategic innovation and new business models, brands and marketing.
- Change their game, the way in which they approach markets, develop strategies, align their organisation, engage their customers, and drive growth
- Inspired by the most innovative companies around the world – how they think, the strategies they follow, and how they work.
- Benefit from an intimate peer learning group that shares real insights and experiences, and accelerates their learning during and beyond the program
Download the more detailed agenda here
Business Model Innovation … Developing a new business model
This program is for business leaders and innovators who want to create a better future for their business. Every business is challenged by the disruptive impacts of digital technology, globally connected markets, and new customer agendas. For some this means small tweaks in their propositions and solutions, for others it means fundamental changes in strategy, direction and ways of working.
Design Thinking is a simple but powerful methodology that starts with deep customer insight, typically immersive observation in their worlds, to explore what really drives them, how they behave and what they want. Accelerating these insights into prototypes keeps the insight alive, then shaping it into a commercial proposition, underpinned by the right business model. Every aspect of business can be innovated, from co-created design to subscription payments.
Business models lie at the heart of business innovation – we explore 36 different varieties. Imagine if your products were free, how would you make money? Imagine if you created a members club, what would they get? Imagine if you created a luxury brand, how much would it sell for? And what would work best in order to attract Gen Y to our brand? The Business Model Canvas is then a practical tool for evaluating options, and testing your business concepts.
Strategic leadership is then about making the best ideas happen. How do you develop strategy in a world that is volatile and unpredictable? How do you implement strategy with limited resources, and ever changing competition? We explore the new roles of leadership, new models of strategy, and how to implement things fast and effectively, to deliver most impact. Throughout the program, we are focused on real opportunities, real concepts and solutions, that will deliver real impact.
Download more details about The Business Innovation Program
Market Makers … Innovative marketing development for a global, human and digital world
A comprehensive marketing development program to develop the people and tools to win in the new digitally-enabled world of marketing.
Marketing is changing rapidly. Markets are more dynamic than ever, globally connected, physical and virtual. The best growth can be anywhere. Customers are more different and discerning too. Gone are the days when you could have a mass market campaign that uses one message to sell one solution to everyone. Nobody is average. And nobody like the bombardment of selling messages anymore.
Market Makers is about making markets – the role of marketers in making sense of change, finding the best new opportunities, then shaping markets to your advantage. It is about foresight, strategy, brands and innovation.
Market Makers is about customers – how to use data, insight and predictive analytics to identify the best customers, engage them individually, build collaborative dialogues, delivering personalised solutions and experiences.
The Market Makers Program is customized to your business. It combines a portfolio of workshops and activities for every level. It starts with business leaders, rethinking their business in changing markets, and building the “airspace” for marketers to innovate. It is then built on a wide range of modules for marketers (market leaders, product managers, brand managers, sales leaders etc) to develop their new thinking, new capabilities and new solutions for their changing world.
The program combines stimulating learning with practical action, learning from the best companies around the world, big and small, the best new practices and enduring principles, to most effectively win as a business and brand in your markets. Innolab projects then accelerate the best ideas into practical action, whilst also building a marketing community across your business, to continue sharing new ideas and insights, innovations and success.
Download more details about Market Makers
21st Century Brand Safari … Learning from the world’s most innovative brands.
Learning from the world’s best brands right now.
12 steps to accelerate growth inspired by the world’s most innovative brands
What can you learn from Airbnb to Burberry, RedBull and Tesla to innovate your own brand’s future? This is not a normal workshop, with all the usual models and case studies about Levi 501s from decades ago. This is about what is happening in the world right now, with the best brands, and how you can practically apply the best ideas to your own business, for real impact.
The Brand Innovation Lab is for marketing leaders to rethink their brands and marketing in fast-changing environments. Learning from the best ideas of the world’s leading brands – developing new insights and ideas to rethink, refocus and reenergise your brand in today’s markets.
Fast and fresh, stretching and practical … the workshop will be is about new insights and ideas from the best brands of today – learning how they are shaking up markets and expectations right now. Brand and innovation expert Peter Fisk facilitates the high-energy, high-participation learning experience, developing a practical roadmap for the future of your own brand.
Part 1: Dare to Dream: Brands with purpose and ambition, shaping markets in your own vision.
- Step 1: Disruptive vision … The Tesla Way
- Step 2: Obsessive focus … The Apple Way
- Step 3: Deeper insight … The Airbnb Way
- Step 4: Iconic meaning … The Red Bull Way
Part 2: Innovate and Inspire: Brands harnessing tech and humanity to innovate business models and experiences.
- Step 5: Parallel worlds … The Umpqua Way
- Step 6: Experiential design … The Burberry Way
- Step 7: Crowd participation… The Threadless Way
- Step 8: Building communities … The Nike Way
Part 3: Engage and Enable … Brands engaging people in the best stories, and delivering experiences that do more.
- Step 9: Creative storytelling … The Mercedes Benz Way
- Step 10: Liquid content … The Coca Cola Way
- Step 11: Empathetic delivery … The Starbucks Way
- Step 12: Fast growth … The Rapha Way
Each case study progresses through the 12 steps of brand innovation, with specific inspiration from one leading brand and its most recent innovations. These insights are fresh and real-time, making sense of what is happening right now, rather than the old case studies which you have heard before. It is then about applying their best ideas to our own brands, through appropriate tools and templates. Together, over the 12 sessions, we build a practical, relevant and new roadmap for your brand and its future. This is a shortened version of the 3 day executive development program by Peter Fisk which is available to companies. There are also a range of other development programs and consulting solutions for leadership, business strategy, innovation and marketing.
Download more details about The Brand Innovation Lab
IE Business School
We work together to design and deliver the world’s best executive education in the areas of strategy, innovation and marketing. Based in Madrid, IE is ranked the top business school in Europe. Partners include Nexamy (Denmark) and HPI (Germany).
- Download: Gamechangers Program at IE Business School
- Find out more: www.ie.edu
FT IE Corporate Learning Alliance
We work together to design and deliver customized development programs in strategy, innovation and marketing. Blended learning experiences combine digital learning with custom programs in your own location.
- Find out more: www.ftiecla.com
Management Centre Turkey
Over a decade we have collaborated to develop business excellence in the Turkish market, focusing on leadership and strategy, innovation and marketing. This includes designing and chairing Turkey’s largest marketing conference for the last 10 years, and working for many of the leading brands.
- Dedicated website: www.GeniusIstanbul.com
- Find out more: www.mct.com.tr