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Marketing has changed … no more spam, no more hussle, no more shame … Seth Godin explains what marketing is, again
Seth Godin has been a peer for the last 25 years. When his great book Purple Cow came out back in 2002, I was CEO of the world’s largest marketing network, the Chartered Institute of Marketing. We immediately embraced the concept, the book, and Seth. He became the guest editor of our new monthly mag …
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Winning leaders need to go beyond the “fixed vs growth mindset” paradigm … to lead business towards a better future
If there is one concept that has dominated leadership thinking in recent times, then it is probably the “Growth Mindset” as articulated by Stanford psychologist, Carol Dweck, building on her research on mindsets and their effects on achievement and success. Over the last year, as I have been working …
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Facts and Funk, Innovative and Invincible … the ultimate inspiration for business leaders at Thinkers50 European Business Forum 2019
Go shopping in Shanghai, and stores are unlikely to accept your cash or cards, instead expecting you to buzz their QR code with your mobile phone. Sit down in a Dalian Wanda movie theatre and you are invited to immerse yourself in the story with your VR headset. Anything you need at home in Jakarta, …
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How will you win in today's incredible business world?
Hi. I'm Peter Fisk. Welcome to the GeniusWorks ... full of new insights and ideas, about leadership and strategy, customers and innovation, brands and marketing ... inspiring you to think differently and perform better.
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Are you the Einstein or Picasso of business? … by Peter Fisk
“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on how lead …
Human Capital … Being human in a technological world … the future of education, healthcare and work
Human capital is a nation’s most valuable asset, and the key to its future growth. However in a world of disruptive change, we need to develop people in new ways – education, healthcare and work – in order to ensure a better human future. “The world is …
Richard Branson Interview … How to be Bold, Brave and Brilliant
Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …