• Trends for 2019 … brands assume more meaning in people’s lives, and humanity becomes the key to technology

    Trends for 2019 … brands assume more meaning in people’s lives, and humanity becomes the key to technology

    After a rollercoaster year of political, environmental and economic change, business and consumers are taking a deep breath. Brands are assuming a more meaningful role in consumers’ lives, says marketing group JWT … becoming civic leaders, advocates, even therapists, driving dialogue change and st …

    Read more >
  • A place to live, laugh and love … how Orascom is reinventing the future of towns … from the Swiss Alps to the Red Sea

    A place to live, laugh and love … how Orascom is reinventing the future of towns … from the Swiss Alps to the Red Sea

    Orascom Development Holding (ODH) creates fully integrated towns, like the one here in La Gouna, a purpose-built location on Egypt’s Red Sea. Escape from the hustle and bustle, the noise and crowds, the density and pollution of big cities, to live a better life. That’s how billionaire Egyptian Samih …

    Read more >
  • Hit Refresh … How Microsoft’s “growth mindset” enabled it to become the world’s most valuable company, again.

    Hit Refresh … How Microsoft’s “growth mindset” enabled it to become the world’s most valuable company, again.

    Over the last 6 months I’ve been working closely with Microsoft. My challenge was to help them to be “Gamechangers”, using the concepts and methodologies of my recent book by the same name. In fact it wasn’t really about Microsoft, it was about their customers – how Microsoft, through the power of i …

    Read more >

How will you win in today's incredible business world?

Hi. I'm Peter Fisk. Welcome to the GeniusWorks ... full of new insights and ideas, about leadership and strategy, customers and innovation, brands and marketing ... inspiring you to think differently and perform better.

Read more >

New ideas to download

Insights and ideas: “Now+Next 2018” by Peter Fisk

Smarter technology, innovative brands and courageous leadership … We live in an incredible time … More change in the next 10 years, than in the last 250 years … Connected technologies, augmented intelligence, and possibilities limited only by our imagi …

Read more >


Leading the Future: “The 10x Leader” … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on how lead …

Read more >


Richard Branson Interview … How to be Bold, Brave and Brilliant

Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …

Read more >