Gamechangers Baltics: Strategic Innovation Workshop

May 30, 2014

Parnu is an old Baltic port on the west coast of Estonia, and a popular beach resort in summertime, particularly in the Soviet era, when the Russian leaders flocked west. But today we’re here to look forwards – with some of the leading innovators in Baltic business – telecoms and retailers, publishers and educators, plastics and aggregates, alcohol and fashion. The first “Gamechangers” two-day workshop. Stretching, provocative and highly practical!

Estonia is sometimes called the “Silicon Valley of Europe” … ever since Skype was created by Niklas Zennstrom and his team in Tallinn in 2003. More recent innovations include:

  • Fitsme – virtual fitting rooms now used by retailers including TopShop and Burberry
  • Playtech – world’s largest online gambling software, now valued at around £2bn
  • Stigobike … a nifty folding electric scooter, weighs 15kg, top speed 27km/h, Eu1900

So how can this workshop generate the next big Baltic idea? We started by exploring changing markets, recognising that geography doesn’t matter, and global is as easy as local today. We focused in on new types of strategy, from franchising to ingredient branding. Including our unique Pilot Fish process. We reframed brands and propositions around customers not products. We redefined solutions as molecular clusters and experiences around enablement. We worked hard on business model design, finding new revenue streams, and then focused on storytelling to explain the big idea in new and compelling. Hard work. High energy. Great results:

  • We reframed Estonia’s Technical University into the “university of tomorrow
  • We redefined a large wast management brand around a “better futures” concept
  • We even recreate an advertising agency with confidence to deliver “the right answer

Watch a compilation of recent Estonian innovations

Download the Gamechangers Workshop Brochure

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