How to build brands for the future
January 10, 2016
We all know that consumers are changing rapidly in their attitudes and behaviours, loves and hates, diversity and commonality.
Brands need to change too.
Forget brands as names and logos, symbols of ownership and ego. Instead think of them in the consumers mind. About what they do for people, mean to people, with relevance and aspiration.
Here are some great thought provokers …