Design thinking in action … 35 great examples of companies using “design thinking” to drive innovation and growth

May 7, 2017

Design thinking is a process for creative problem solving

Design thinking is a term coined by David Kelley, founder of IDEO and the Stanford d.school. It utilises elements from the designer’s toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” says Tim Brown who is now CEO at IDEO.

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which has become known as design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.

Consumer Packaged Goods

Education

Financial Services

Healthcare

Journalism

Non-Profit/NGOs

Retail

Tech

Transportation

Self-Improvement

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