Designing and delivering a strategy that works … new report by the EIU say most companies struggle to implement
October 5, 2017
To understand why many organizations fail to bridge the gap between strategy design and delivery, The Economist Intelligence Unit (EIU), sponsored by the Brightline Initiative, undertook a global multi-sector survey of 500 senior executives from companies with annual revenues of $1 billion or more. Their responses confirm that implementation shortfalls are widespread and corrosive: 90% of respondents admit that they fail to reach all their strategic goals because they don’t implement well, and 53% agree that inadequate delivery capability leaves them unnecessarily exposed to competitor.
Organisational culture is complex and can powerfully help, or hurt, companies as they shepherd strategy from design to delivery. The EIU highlights some ways companies can meet the urgent mandate to harness productive cultural traits and minimise the destructive ones.