Don’t be average, conformist and boring … be individual, extreme and remarkable!

January 27, 2018

We love to converge to sameness.

We copy our peers, we average our data, we stereotype our culture.

Too few people dare to be different.

In today’s world you’re either average or extreme, boring or remarkable. And, all your life, everyone has been pushing you to fit in. All your life you’re told to keep your head down, work hard, don’t make waves and get it done. What rubbish. Here, in 10 easy steps, is Seth Godin, the guy who gave us the purple cow, suggest you can stand out, get noticed, make a difference:

1. Understand the urgency of the situation. Half-measures simply won’t do. The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit.

2. Remarkable doesn’t mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you’re average, and average is for losers.