Alphalux and Brandtocracies, Conviviality and Dreamtelligence … How megatrends are transforming the narratives of everyday life
December 4, 2019
Megatrends” are powerful, transformative forces that can change the trajectory of the global economy by shifting the priorities of societies, driving innovation and redefining business models. They have a meaningful impact not just on how we live and how prioritise, but also on government policies and corporate strategies.“
Five megatrends shaping our future, shifting the way we live and work.
- T … Technological breakthrough
Technology is driving exponential progress in the tech sector and far beyond. 125 billion internet-connected devices are expected to be in market by 2030, up from 17 billion in 2017.
- S … Social and demographic change
Longer lifespans and modern lifestyles will change medicine and consumer habits. 45% increase in the 60+ population worldwide is projected to take place as soon as 2030.
- U … Rapid urbanisation
Mass migration to cities will require new business models and infrastructure. 2/3rds of the world’s population will reside in cities by 2050, double the percentage from 1950.
- R … Resource limits and climate change
Demand for a clean, green tomorrow will advance energy and conservation. 50% of the world’s energy is predicted to come from solar and wind by 2050, up from just 7% in 2015.
- P … Shifting economic power
Newly affluent consumers will expand in Asia and across emerging markets. Emerging market economies today are predicted to represent 6 out of the 7 largest economies by 2050.
Here, from LSN are some of the new narratives emerging out of these fast-approaching and colliding forces, and the implications they have for our everyday lives: