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HelloFresh

Say "Hello" to easy home cooking

Sector: Futurefood
Themes:

HelloFresh is on a mission to change the way people eat, forever. As the world's leading meal kit provider, they serve more than 13 million meals per month to over 1.3 million customers in 10 countries across 3 continents.

HelloFresh supplies everything you need to prepare quality, delicious, home-cooked meals that require no planning, no shopping and no hassle.

Every ingredient needed for our thousands of exclusive recipes is carefully planned, locally sourced and delivered to your door when it’s most convenient for you.

Founded in 2010 by Dominik Richter, the Berlin-based company aims to provide each and every household in its 9 markets with the opportunity to enjoy wholesome home-cooked meals with no planning, no shopping and no hassle required.

Take a look at the mission statement:

Everything required for weeknight meals, carefully planned, locally sourced and delivered to your door at the most convenient time for each subscriber.

Behind the scenes, a huge data driven technology platform puts us in the prime position for disrupting the food supply chain and for fundamentally changing the way consumers shop for food.

The soft subscription model business enables us to leverage our weekly subscriber touch points to consistently manage supply chains and demand, and to optimise the customer experience as well as our business economics.

HelloFresh is at the forefront of disrupting a multi trillion dollar industry at the very beginning of its online transition.

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