Gamechangers Book by Peter Fisk
Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their brand and marketing.
From Alibaba to Zipcars, Ashmei to Zidisha, Azuri and Zynga, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world.
Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.
We asked 1000 business leaders to nominate the companies who they believe are creating the future in each different sector. The top 100 innovators are big and small, spread across every sector and continent, from Asia to the Americas, finance to fashion. And then we wanted to understand what they did differently. They range from well known innovators like Amazon and Apple – the magic Dash buttons creating a direct link between consumer and brands, the ecosystems that go beyond devices – to new brands like Brazil’s Beauty’in fusing the world of food and cosmetics, or even Zespri redefining the obscure Chinese gooseberry as the superfood Kiwi fruit.
They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. They fuse digital and physical, global and local, ideas and networks. Social media drives reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world, whilst being commercially successful too.
As they say in the GoogleX moonshot factory, in seeking to reinvent everything from automotive to healthcare, “Why be 10% better, when you could be 10 times better?”
10 big ideas emerge from the analysis of the 100 leading innovators, 10 significant ways in which they have changed the way they work, 10 way they have changed the game in their market, 10 ways for you to rethink your business:
Peter Fisk introduces his new ” Gamechangers” book, explaining who it is for, why he wrote it, and what he hopes it will enable you to achieve:
Peter Fisk explains why every business needs to rethink its markets, to find its space in a fast-changing world, and has to the opportunity to shape its future in its own vision:
Peter Fisk shares both a vision for the future, but also the practical steps to make change happen. Here he gets into the ways in which you can start to rethink, refocus, and reignite your business:
From Alibaba to Zespri, Ashmei to Zidisha, Asos to Zipcars … a new breed of business is rising out of the maelstrom of economic disruption and technological change. In global and dynamic markets, they find their own space. They create the future in their own vision, disruptive and collaborative, purposeful and human, embracing new business models and new mindsets.
In the Gamechangers book we explore 100 disruptive innovators. You will find all 100 case studies in the book, many of which you can follow as realtime Case Studies. Below you will find a longer list in each sector which is constantly updated. You can also check out some of the most exciting new entrants in Innovation Radar If you know of others to add, then get in touch. Here’s the longer list:
Futurebank … Changing the game of financial services
In the past, every town centre had its bank, with a queue of people and bars between you and your money. In fact you were lucky to even get there, given that they only opened when everyone was at worked. Even today, most banks still seem antiquated. The next generation of banks, and every type of financial service, do things differently.
- Affirm. Making microloans fast and easy, using social media to profile customers.
- Alior Sync. Poland’s disruptive, self-funded, non-legacy, highly focused bank.
- Aspiration. Using transparency to rebuild trust in banks, with 10% revenues to charity.
- Coinbase. P2P digital currency, that makes Bitcoin user friendly.
- China Unipay. The world’s second largest payment network goes international.
- Commonwealth Bank. Australia’s bank links with partners to enable more.
- Digit. Helping people to save effortlessly “without even thinking about it”
- Ezetap. The Square if India, cashless payments in fast growth markets
- Fidor. Germany’s new mobile bank that sets interest rates on Facebook likes.
- First National Bank. South Africa’s award winning bank with innovative service.
- Handelsbanken Nordic customer-centricity with local empowerment and simple services
- Itau Unibanco. The bank from Brazil that blends physical and digital experience.
- Moven. Brett King’s start-up bank 2.0 that promises to be different.
- M-Pesa. Kenya’s Safaricom turned SMS messaging into a new currency for Africa.
- M-Power. Mobile payments for India’s unbanked
- OCBC. Singapore’s award winning bank with human attitude and experiences.
- Qufenqi. Financing China’s new college kids.
- Robinhood. Making stock trading simple and democratic, an app on your phone.
- Simple. Making money really really simple is the challenge for … Simple.
- Square. Jack Dorsey making so-lo-mo retailing easy, so that every small retailer can be big
- TransferWise. Money without borders – forget exchange rates and commissions.
- Umpqua Bank. “The worlds greatest bank” with funky community stores, t-shirts and caps.
- Venmo. a free digital wallet that lets you make and share payments with friends.
- Wealthfront. Investment social network
- Zidisha. Peer to peer microfinance, individuals lend to emerging entrepreneurs.
Other finance brands to consider include: La Caixa (bank of the Catalans, innovative retail link with Repsol), Citibank (high-tech banking for GenY), Digital Reasoning (stopping Wall Street rule breaking before it happens), Bank of Inner Mongolia (targeting China’s wealthy mining region), Bank Nizwa (Islamic banking from Oman), North Shore (Canadian bank with boutique lounges), V.Pay (simple mobile payments).
Futurefashion … Changing the game of clothing and accessories
The future of fashion is being transformed by technology. Just consider the potential of big data that pin points trends, to 3D printing that creates new structural designs, and wearable tech that enhances the functionality of clothing. Look at how runways are turned into multimedia, participative experiences whilst shopping malls, both physical and digital that are intelligent and personalised.
- 1Atelier. Personalisation becomes the new luxury, accessories for the 21st century
- Ashmei. The world’s best sportswear design company makes its own brand
- Brunelli Cucinelli. Cashmere from the village of Solomeo.
- Clique Media. Turning fashion advice into retail gold.
- Desigual. Spanish clothing label with the brightest colours around.
- Everlane. Matching clothes to our values.
- Glossier. Beauty brand by Emily Weiss for the Instagram generation.
- Gilan. Ecaquite Turkish jewellery shares Ottoman treasures with the world.
- Hiut Denim. The Welsh jeans company is all about heritage and personalisation.
- Hypebeast. Uniting “sneaker heads” into a lucrative demographic
- Hysteric Glamour. Japanese fashion, inspired by pop and porn.
- Isamaya Ffrench. The London beauty alchemist, seamlessly shifting between beauty and art.
- Jonny Cupcakes. The cool t-shirt business that sells like cupcakes.
- Kit and Ace. Designing luxury casual wear from the very best performance fabrics.
- Lascivious. Agent Provocateur suddenly looks tame. Sexy lingerie rises to another level.
- Lulelemon Athletica. Crowdnamed yogawear, required wear for enthusiasts. And beer too!
- Me Undies. the world’s most comfortable underwear for men and women, or to share.
- Moda Operandi. Designer clothes direct from the runaway, and yours next day.
- Pandora. Danish jewellery brand that enables customisation and collections for millennials
- Patagonia. Clothing to content and community, caring for our outdoor world.
- Paul Smith. Continuing to give fashion a very British twist, especially in Japan.
- Rapha. The ultimate cycle wear, but more importantly a Cycle Club, where people come together.
- Shang Xai. Hermes chooses to give wealthy Chinese their own luxury brand.
- Spinali Jeans. The first internet of things enabled jeans, your legs vibrate to turn left or right
- Threadless. Crowdsourced, crowdselected, limited editions, on and offline.
- Tom’s. A pair for kids in Africa with every pair you buy, sustainable and communal
- Triangl. Melbourne to Millenials, designer swimwear marketed by the world’s social influencers
- Under Armour. Outperforming Nike at the Rio Olympics.
- Warby Parker. The coolest eyeware, one for one, that is good for society too.
Other food brands to consider include: AIQ Smart Clothing (Taiwan’s internet of everything senory clothing, with sensors to enable more), Denizen (Levi’s brand for India), Greenbox (in demand children’s label, with Princess range), Li Ning (China’s leading sports brand), Kourage (Kenya seeks to make its own running gear), Outdoor Voices (gym clothes you can wear to work), Rent the Runway (fashion direct from the fashion shows), Shanghai Tang (heritage and modern fusion), Thinx (turning periods into exclamation points!).
Futurefood … Changing the game of food and drink
The future of food is about authenticity and relevance – traceability of supply chains, natural and organic ingredients, convenient and well designed packaging, and fantastic, inspiring taste. It also about the experience, everything from the way meals are created and prepared, delivered and enjoyed. Occasions become a key driver. From food on the go, street food and convenient packaging, to food that is slow, connecting with culture and enjoying life more. As does provenance, both interesting ethnic creations as well as fresh and local.
- Absolut. Pernod Ricard constantly innovating content, package and advertising.
- Aeroshots. Mouth sprayed food with all the nutrition of the physical stuff.
- Ava Winery. Turning water into synthetic wine, including a $50 replica Dom Perignon.
- Bolthouse Farms. Making carrots cool as kids snacks in school vending machines.
- ChefJet. The 3D food printer that makes “Wonka Vision” become a reality.
- Chobani. the 100% fat free yogurt maker is now stiring things up in the grocery store
- Chotokool. India’s Godrej create simple cool boxes for those without fridges.
- Deliveroo. Food delivered to your doorstep by bikes, as fast as a kangaroo.
- Farmers Business Network. Cultivating a new hybrid of data and agriculture
- Gousto. Recipe kit service that delivers all the ingredients and instructions to your door.
- Grameen Danone. Building a brand on a million home-dairies across Bangladesh
- Graze. Healthy snack boxes bought by subscription, delivered to your desk.
- Impossible Foods. Turning plants into the most amazing protein dishes.
- Juan Valdez Café. The best coffee, and coffee shops you can find, from Colombia.
- LA Organic. Philippe Starck transforms Spanish olive oil with his funky design.
- Lewis Road Creamery. New Zealand’s best ice cream and milkshakes
- Lolea. traditional sangria recipe from Spain, packaged and branding to look incredible.
- Mayrig. Cooking up a passion for Armenian culture, in Beirut to Dubai
- Moa Beer. Super premium beers from New Zealand, with very creative IPO
- Modern Meadow. Slaughter-free food and leather to make life more “cultured”
- Nespresso. Great coffee, but even better business model based on desire for pods
- Red Bull. Inspired to create the energy drinks category, inspiring with its media house.
- Rocket Brewing. The Copenhagen brewery that created Problem Solver Beer at a premium.
- Sweetgreen. Salad maker with a cult following, from kids education to summer festivals.
- The East India Company. Recreating the exotic luxuries of empire.
- The Kitchen. Creating home in the city, plus Kitchen Community and Kitchen Gardens.
- Yeni Reki. Turkey’s heritage drink, move of a way of being, spreading afar.
- Zespri. Nothing tastes as zesty as New Zealand’s premium branded kiwi fruit.
- Zico Water. Inspiring the coconut water craze, by virally targeting one NYC gym.
Other food brands to consider include: Belu Water (all profits to water charities), Brewdog (beer for punks, from Scotland), La Colombe (consumer safaris to find the best coffee beans), Coisbo Beer (from a Danish policeman’s craft brewery), Corvine (Drink wine without opening the bottle, with a needle-thin device that pierces the cork), Deliveroo (the London-based food delivery service), Innocent (from smoothies to veg pots, trying to stay real), Faasos (online food ordering in India), Hampton Creek (finding new ways of utilizing plants in food products), Laden Gold (Iran’s premium cooking oil and ghee), Pinar Labne (Arabic cheeses made modern), Resy (feeding our desire to be VIP diners), Snow (the world’s largest beer brand, from China courtesy of Diageo), Taco Bell (operating like a tech company), and Vitamin Water (water with vitamins, duh!).
Futurehealth … Changing the game of healthcare and medicine
Through positive wellness and personalised pharma, robotics and genetics, digital applications and patient-centric business models … the future of health is about specialisation and innovation, patient-centric solutions that are faster and more efficient. The fast-changing science is one factor, however far more significant is the convergence of pharma and biotech, insurance and hospitals, physicians and pharmacists … working together to make life better.
- 23 and Me. Profile your DNA for $99 to predict and protect your future health.
- Amgen. Creating a cancer drug out of genetically modified virus without side effects.
- Aprecia. Creating the first 3D printed drugs.
- Aravind. Bringing sight to millions with Skype-doctors and low-cost glasses.
- Colorplast. Innovator in ostomy and urology products, also selling direct to consumers
- CVS Health. Becoming a one-stop health shop, doctors and clinics and pharmacy.
- Cue. Digital medical labs, to do your own diagnostics at home.
- Editas. Genome editing technology into a novel class of human therapeutics
- Epibone. Grow your own bones, using stem cells and a special type of incubator
- Epocrates. Mobile knowledge for doctors redefines decisions and influence.
- Genentech. Forget cheap generics, focus on premium specialist pharmaceuticals.
- Intuitive Surgical. Automating surgery is faster, cheaper and more precise.
- Medtronic. Streaming diabetes care.
- MC10. Tracking patient vital information with an electronic tattoo.
- Narayana Hrudayala. India’s leading cardiology hospital from Dr Shetty.
- One Medical. Rethinking the doctor surgery, and the pharmacy, and medical insurance.
- Organova. 3D printing of muscles tissues, and soon organs for transplant.
- Assure. Making artiifical limbs, and the blades for paralympians.
- Patients Like Me. People share their conditions and solutions, and who to trust.
- PracticeFusion. Online medical records and patient management made easy
- Scanadu. The “Scout” leads the race in digital wearable health monitoring
- Second Sight. Looks like Google Glass, but actually gives vision to the blind.
- Thync. Signaling nerves on the head and neck to act on the brain’s adrenaline system
- Wuxi Pharmatech. China’s outsource drug R&D labs go into low-cost production.
Other health brands to consider include: AssistiveWare (Dutch apps for helping people to speak who can’t), Celmatix (forecasting fertility), Corgenix (speeding up the Ebola test), Daktari 1525 (the latest initiative from Africa’s Safaricom, providing mobile doctor support at low price call rates), Emerald Therapeutics (Building a big-data testing lab in the cloud), Enteromedics (Disrupting the signals between the brain and stomach to fight obesity), Esri (geo-mapping the world’s health risks), Headspace ($100 app for mindfulness), GE Healthcare (Logiq mobile ultrasound scanner, takes healthcare to the bedside or field of play), HealthTap (instant answers online), John Hopkins Applied Physics Labs (building the bionic man), Life Technologies (faster, cheaper genetic sequencing), Lybrate (crowdsourcing solutions to India’s shortage of doctors), MapMyGenome (the 23andMe of India), Mount Sinai (predicting the role of genes in immunology), Novocure (Attacking tumours with electricity), PillPack (clever alerts to remind customers to take their medication), Target (Creating branded generics, wellbeing clinics and healthcare for everyone), and UrbanZen (Donna Karan’s wellbeing spaces in city centres).
Futuremakers … Changing the game of manufacturing
The future of manufacturing is about focusing less on products and more on customers, adding more value to their experiences. In global markets, where distance is irrelevant but still exists, it is also about efficiency, of borderless supply networks and on-demand delivery speed. It is about innovation, creating and making, of products and business models, personalisation, and finding ways where less is more in a resource-constrained world.
- 3DHub. Find a local 3D printer near you, building a new community of makers.
- BASF. Germany’s “chemical company” fuses industry and life sciences.
- Bjarke Ingels Group. The Danish architects are reimagining urban landscapes in great style.
- Corning. The future is glass, with an inspiring vision of making life better.
- Danfoss. Making low energy heating and air conditioning for future cities.
- DSM. From better science to better living, the Dutch giant cares about people.
- Dyson. From bagless cleaners to double tub washers and bladeless fans
- Embraer. Brazilian executive jets with the business model to make it possible
- Essilor. Low-cost, premium glasses production from France.
- GE. Becoming market makers with “brilliant machines”
- Hyundai. Augmenting cars with gesture-controlled heads-up displays.
- Janicki Bioenergy. Turning human waste into drinking water.
- Local Motors. Personalised car designs, everyone made to order.
- Lumio. Jakarta to Kickstarter, Techshop to MoMA, the beautiful light book.
- Planetary Resources. Asteroid mining becomes a reality.
- Rethink Robotics. Bringing precision to robotic automation.
- Shapeways. The future of 3D printing just got accessible to everyone.
- Space X. Commercial space travel with a focus on replacing NASA.
- Syngenta. Creating the world’s future foods, through biosciences.
- Tata. India’s industrial power, from Tetley Tea to Range Rovers.
- TechShop. Collaborative workshops to use in inner cities, fully equipped, pay per hour
- Tesla. Faster, sexier than a Ferrari, with a carbon-free 1000 km fuel cell.
- Quarzazate. The world’s largest solar farm in Morocco, ready to power Europe.
Other manufacturing brands to consider include: BYD (China’s electric car maker, backed by Buffett), Dacia (Renault has reinvented Romania’s car business as stylish low-cost alternatives), DP World (ports and logistics in the desert), Ford (e-bikes and ride sharing), Iberdrola (Spain’s leading renewable energy business), Mini (BMW continue to innovate quirky funky cars), Petrobas (Brazil’s oil giant caring for the world).
Futuremedia … Changing the game of content and media
The future of content and media is perhaps one of the most important and exciting categories in which “gamechangers” are being most disruptive. Coursera, for example, by providing global access to the world’s best education, can transform lives everywhere. PledgeMusic allows any one of us to create that rock band of our dreams, with a fan base. Of course, it can seem like media is all about technology, but tech is simply the enabler of relevant and engaging content, more personal and convenient access, and more practical and valuable application.
- Al Jazeera. Qatar’s satellite news network giving a different perspective on a changing world.
- BuzzFeed. Shaking up the world’s media with fast topical news and insights.
- City Football Group. Reinventing the football club, from Manchester to Yokohama.
- Coursera. The best content from the best universities available to everyone.
- Crystal. This is you, based on everything you have ever done online. It will surprise you!
- Disney Pixar. Inspiring humanity through the power of storytelling.
- Facebook. Building communities around brands that are more than fan clubs.
- Fan Dual. Making sports more exciting everyday, with online games connecting global fans.
- Future Publishing. Innovative magazines and digital, especially “fan packs”
- InMobi. Making mobile ads you actually want to watch.
- Instagram. Social photo-sharing phenomenon snapped up by Facebook.
- Jaunt. Becoming the world’s first virtual reality media company.
- Magic Leap. “It’s like dreaming” … bringing virtual reality to life.
- Midroll Media. Transforming podcasting from passion to phenomenon.
- Netflix. Giving unexpected audiences the content they really want, on demand.
- OneWeb. Global internet access for everyone.
- Periscope. From Gezi Park riots to $100m, the live streaming app for social justice.
- PledgeMusic. “Direct to fans” business model launching the coolest rock bands.
- RiotGames. Creating the future of e-sports, like League of Legends.
- Supercell. The Finnish tablet-centric gaming business that is breaking all the rules.
- Snap. Creating an addictive next generation of communication. And then its gone.
- Spotify. Accessing digital music with innovative freemium business model.
- Ushahidi. Kenya’s crowdsourced news channel, also to monitor human rights
- Vice Media. Media for millennials – their topics, their language, their platforms.
- WeChat. The fastest growing messaging app from China, bigger and better than WhatsApp!
- YouNow. Making live streaming video personally lucrative.
Other media brands to consider include: 16StringJack (inspiring action with comic outrage), A24 (creating ads as edgy as the best movies), Banjo (on the pulse of whats happening), Eventbrite (using RFID bracelets to make event ticketing a breeze), FanDuel (online sports fans), Hudl (mobile video for sports fans), Light Chaser (the Pixar of Asia), Louis CK (crowdsourced comedy), Mailchimp (marketing for little guys), MindCandy (No stopping the Moshi Monster makers who found a sweet spot), Mundofox (American TV for hispanic communities), Rovio (Angry Birds, enough said!), RedBull Media House (space jumps and air races, the future of advertising), Tokyo Shimbum (making newspapers fun for kids with phones), Tinder (dating, and relationships, will never be the same again), WordPress (Everybody can express themselves), Zeebox (putting entertainment in your hand, on your phone or tablet), ZeroLatency (immersing players in a viral reality zombie-filled world), Zynga (the gamesmaker behind Farmville, and most of Facebook’s revenues).
Futureproduct … Changing the game of consumer products
The future of products is about human-centric design concepts that enable people to achieve more, emotionally and functionally, bringing together the best ideas and technologies through embedded intelligence and human-centred design, personalised and enabling experiences, building communities and movements.
- Apple. Devices to business model, transforming music, publishing and more.
- Beats. Will.i.am and friends create the coolest, most expensive headphones
- Birchbox. From samples to launching its own sweat-proof make up line.
- Brooklyn Superhero Supplies. From AntiGravity Juice to Kryptonite by the tin.
- Casper. The world’s best mattresses, making money from your sleep better.
- DJI. Leading the consumerisation of drones, the indispensable way to take photos.
- Dollar Shave Club. “Our blades are f**king great” … by subscription.
- Dr Bronner’s. Magic soaps, a marketing creation, connecting heritage and humanity.
- E-Cloth. The nano tech cloths clean better, and without the need for detergents
- Freitag. Extraordinary bags from the Swiss design brothers.
- GoPro. Mini camera to go anywhere – on your head, bike, boat, drone, ski.
- Ipsy. Michelle Phan reinvents the beauty industry.
- La Prairie. Extravagant skincare (including “skin caviar”) with the fusion of science, art and luxury.
- Lego. The plastic bricks that built Toy Pad, and a community of online dream makers
- Method. Homecare products with funky designs, and good for the world.
- Natura Cosmetica. Brazil’s leading organic cosmetics brand goes global.
- Nike+. Going beyond shoes and apparel, to become a digital content business.
- Nintendo. From social gaming with Wii, to the next generation of user interfaces.
- Oculus Rift. The virtual reality headset redefines the market for immersive gaming.
- OLPC. Educating the world’s poorest children with low-cost, durable laptops.
- Pebble. The crowdfunded smartband, putting your brain onto your wrist.
- Philosophy. Inspirational skincare brand that gives people hope and confidence.
- Renova. Rethinking tissue and toilet paper, starting with black, or purple or red.
- Tumi. Premium luggage with in-built lost and found, and fastpass travel systems.
- Vinaya. The millennial entrepreneur who thinks human first, tech second.
- Vipp. Everyday products from rubbish bins to toilet brushes and Lady Gaga costumes!
Other product brands to consider include: Huawei (smartphones and tablets), Jawbone (wearable tech leader, intelligence to do more, looks good too!), Tatcha (Chinese cosmetics for the western consumer).
Futurestore … Changing the game of retail
From Amazon to Etsy, ZaoZao and Zappos … through branded boutiques and online marketplaces, digital walls and mobile marketing, big data and personalised promotions … what is the future of retailing, in general, and for your business?
- 77 Diamonds. The real thing, even as an online retailer.
- Amarex. Enabling localised delivery and customer support (where Amazon doesnt go).
- Amazon. Relentless innovation of online retail, Marketplace, Dash and own brands.
- Asos. Time for millennials to go on a virtual-reality shopping spree.
- Aussie Famers. Fresh, fast food delivered to your home with their innovative AisleOne app.
- Brooklyn Superhero Supply Co. A gallon of gravity, a can of x-ray vision.
- Ekocycle. Will.i.am’s collaboration with Coke (Ekoc) to recycle plastic bottles.
- Etsy. The innovative online marketplace for small craftsmen and traders.
- Farfetch. Bringing together 300 of the best designer boutiques into one place.
- Flipcart. Building a portal for international brands to reach Indian consumers.
- Flying Tiger Copenhagen. Previously known as Tiger, full of quirky everyday items.
- Greenbox. China’s leading kids fashion retail, growing through affinity partners.
- Inditex. Fast fashion from La Coruna to Bershka, Mango and Zara, and Lefties.
- Le Pain Quotidien. Belgian food and coffee bowls, buts Starbucks to shame.
- Pinterest. Moving on from image galleries, to making pins virally shoppable.
- Positive Luxury. The blue butterfly sign of sustainable product for sale.
- Rewardstyle. Giving social influencers a must-have accessory.
- Shopify. Creating the “buy buttons” for social media and supporting retailers to deliver.
- Rackuten Ichiba. Huge online shopping mall selling everything Japanese.
- Sonae. Portugal’s leading retailer focuses on “improving life” to go beyond its stores.
- Target. Stores became innovation labs, rethinking brands and shopper experiences.
- Trader Joe’s. The quirky, healthy neighbourhood stores taking over USA.
- Uniqlo. Japan’s multi-coloured fashion retailer, targeting the new middle classes.
- Zao Zao. Chinese fashion retailer that matches consumers with designers.
- Zappos. Happiness is a new pair of shoes, at least for the world’s women.
- Zilok. Rent anything you need, near you. Poster child of collaborative consumption.
Other retail concepts to consider include: Aberchrombie and Fitch (the fading temple of youth, but still an immersive experience for each target audience), GreyOrange (reinventing automated warehouses distribution in India), Groupon (crowdbuying, but maybe a fad?!), Kiva Systems (more warehouse robots), Mary’s Living and Giving Shop (charity that does more for you), Loggi (same day service for shippers and couriers), OpenSky (celebrity curators), Pinkberry (frozen yogurt), Polyvore (online aggregator), Prada (fusing digital experiences in boutique stores), Quidco (making online shopping more rewarding), Shopify (set up your own store), Yihaodian (Chinese virtual retail, seeking to be number one), Zendesk (predicting when customers will get angry).
Futuretech … Changing the game of technology and communications
The future of technology is about fusing the best technologies and partners to create infrastructures and platforms that enable brands and people to do more. The difference between commercial success and failure for the brands that embrace these opportunities will be the same as the value drivers of today’s technologies. They are design, connectivity and intelligence.
- 3D Robotics. Leading the development of robots who think and do more.
- Affectiva. Measuring emotions through facial cues from MIT’s Media Lab
- Alibaba. The digital infrastructure connecting every business across the world.
- Alphabet. Betting bigger from search and services, and Google X moonshots
- ARM. Licensed microprocessor design for Apple, Samsung and most others.
- Baidu. China’s largest search engine, but intent on becoming a services company
- BBK Electronics. Igniting new smartphone markets.
- Bharti Airtel. Indian mobile telecoms seeks to connect Africa too.
- Bossa Nova. Robotics with artificial intelligence, to check stocks and much more.
- Chamtech. Spray on wi-fi creates billions of walking network connections.
- Dalian Wanda. Creating its own dream factory.
- Dropbox. Bring your photos, docs, and videos anywhere and “never lose a file again”.
- GE. Reimagining business, lean and green, with the Internet of Things
- Giff Gaff. Crowdsourced mobiles that get cheaper the more your participate.
- IBM. Computers to consulting, IBM raised its game with “Smarter Planet”
- OneWeb. Collaborating to create unlimited global broadband with 700 satellites.
- Rackspace. The future of computing, or at least data, up in the cloud.
- Raspberry Pi. Cute, tiny, powerful computer for $35 teaching kids to code.
- Samsung. South Korea’s Apple challenger, applies its tae-kuk to the galaxy.
- Slack. Work collaboration software, changing the way organisations work.
- Tencent. Chinese innovator, building the world’s largest social network.
- Universal Robotics. Creating robotic arms for the world’s workplaces.
- VMK. Africa now has its own brand of smartphones and tablets, made in China.
- Xiaomi. China’s answer to Apple, selling 300,000 MiPhones on day one
Other tech brands to consider include: Gogo (wifi for the world’s airlines), Illumination Entertainment (creating a monster from a Minion), MySQL (opensource software), Nvidia (powering the future), Open Whisper Systems (secure communications), Pinterest (the social media of anything interesting), Ring (smart home security), SolaRoad (solar-panel roads), SolChip (the battery that never dies), Sun Electric (Solar rooftops in Singapore), Vivint (smart home).
Futuretravel … Changing the game of travel and hospitality
In a more connected world, we want and need to travel more. Whilst the world has shrunk through communications, that also drives the lust for more distant adventure, and the interconnectedness of business. More dramatic innovations will transform travel over time – from the customisation of experiences around the traveller, to business models with new revenue streams from subscription to sponsorship – from the biological sequencing of body clocks and time zones, to the hypersonic space hops promised by Virgin Galactic, or the city hops of Hyperloop.
- Aeromobil. The Slovakian flying car, that looks like a supercar, then really flies!
- Air Asia. The world’s fastest growing, low-cost, premium service airline.
- Airbnb. Got a spare room in your home, this is the way to make some money.
- ALoft. Finally WHotels realises that people want hotels more like home.
- BeMyGuest. Taking Asian travellers off the beaten path.
- CitizenM. The iPod of hotels, click to check in, multifunction sleeping, communal eating.
- El Bulli. Breaking the rules of gastronomy, beyond the world’s best restaurant
- Embraer. Brazilian executive jets, for her by the minute. How to really impress your friends.
- Emirates. The global airline with the world’s best hub in the desert.
- Future Faraday. The next generation electric supercars trying to make Tesla look ordinary.
- Generator. Making youth hostelling hip for millennials.
- Goodwings. Danish travel agency that makes the world a better place, to visit
- Hyperloop. The open source ultra-fast travel concept, LAX to SFO in 20 minutes?
- Jumeriah. Dubai’s 7 Star hotel chain grows globally with premium service.
- Kulula. South Africa’s low cost airline with a hilarious sense of humour.
- LATAM. Bringing together two airlines to serve South America’s new markets.
- Mayrig. Fantastic restaurant cooking all things Armenian, the talk of Beirut.
- Momondo. Online travel booking site, with ideas, guides and a voice to make you think.
- NuTonomy. The world’s first self driving taxi service, from Singapore.
- Pipistrel. Slovenia’s electric planes could revolutionise clean short-haul air travel.
- RedBus. Embracing technology to make sense of India’s million bus routes.
- SpaceX. Elon Musk’s reusable rockets have gained the trust of NASA, and heading for Mars
- SurfAir. The Netflix of the skies takes off across Europe, executive travel for Euro 2500/month.
- Uber. Connecting drivers and riders together, and then more, UberEats, UberMoto etc
- Virgin Galactic. Astronauts everyone, but the real game is inter-continental travel.
- Waymo. Alphabet’s self-driving car division is set free to shape the fast emerging market
- Zipcar. Join up, rent a car per mile or minute. Why did you ever own one?
Other travel brands to consider include: Ace Hotels (the world’s coolest hotels), Backbid (reverse auction for the cheapest hotel room), BlaBlaCar (more sharing), BlueOrigin (another space venture, another billionaire, this time by Jeff Bezos), Buzzcar (collaborative car sharing, from the founder of Zipcar), Cinnamon (new concept for the new Indian middle classes), Didi Kuaidi (outsmarting Uber in China), Etihad (Qatar’s airline), Indigo Hotels (IHG’s mid-market, urban format), MyBar (crowdsourced Lebanese entertainment brand), LeEco (connected bicycles), Niu (turning scooters green and cool in China), Oktogo (taking Rusian travel bookings online), Room 77 (always getting the best seat on the plane), Sunfire (making e-diesel from water and air), Terrafugia (another flying car!), Travel Noire (a community of African America globetrotters) and TripTemptation (inspiring stories of the world’s best destinations).
This is a constantly changing list – of the most innovative companies who really are shaking up markets, creating new visions of the future, breaking the rules, changing the game.
For the latest, most innovative concepts see InnovationRadar and Business Incubator
To nominate additions to these lists, please email me!
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