Downloads

Here you can download a wide range of my articles, book extracts, presentations, videos and much more to inspire you.

“Gamechangers” by Peter Fisk (an introduction)

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“Gamechangers” by Peter Fisk (in Arabic)

“Hello Tomorrow” proclaims the bold advertising of Emirates. Indeed the airline has soared ahead of its global challeners in recent years, focusing on a strategy not just to compete, but to change the world of travel. Arabic businesses and brands are o …

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“Gamechangers” by Peter Fisk (in Danish)

The Danish version of my book “Gamechangers” is now available from Eidos Books … Here is a sample of the new book for you to download …

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“Gamechangers” by Peter Fisk (in German)

Introduction to the German edition of “Gamechangers”: Living in Freiburg im Breisgau, I began to see the world differently. Maybe it was the fresh Schwarzwald air, or the effect of the Baden wines. More likely it was being at the heart of Europe, and a …

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10 Types of Innovation

At the heart of any new discipline there often lies a simple, organizing system—an underlying structure and order governing what works and what fails. This is what the Ten Types of Innovation framework brings to innovation. Consciously understanding it …

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A Declaration of Interdependence: Towards a new social contract for the digital society

Don Tapscott, author of Wikinomics and Blockchain Revolution, says “Technology is breaking down our the agreements that grew from the industrial age  – about employment, economic opportunity, public discourse, the integrity of democracy and other profo …

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Are you ready to change the world?

“Moonshots” are the incredible, seemingly impossible, ideas that can change our world. Google X is a moonshot factory. Full of creative thinkers, optimists, seeking out the big opportunities and most challenging problems, that with a little imagination …

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Are you the Einstein or Picasso of business? … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on how lead …

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B2B Customer Development Plan

This is the summary “one page” development plan which us introduced by Peter Fisk during strategic partnering and key account management workshops. Unlike traditional KAM planning processes it starts with the customer (the client organisation, what the …

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Be the Gamechanger … 10 Ways to Change the Game

Peter Fisk describes 10 ways to transform your business and market – from strategy to innovation, brands to business models, performance and leadership – required to win in today’s fast, digital and global marketspaces. From Alibaba to Zipcars, Ashmei …

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Better World … Innovating for social impact and sustainable growth

Peter Fisk explores how to transform your business with purpose and profit, to innovate in ways that make life better, and drive sustainable growth. This is an extract from his bestselling new book “Gamechangers” and builds on his previous research in …

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Brand Innovation

I love Nike. Not the company, but the idea. It’s not about the founder Bill Bowerman and the story of his waffle iron, much more about the adrenalin and inspiraton that I felt tingling down my spine on the night when Steve Cram broke 3 minutes 30 for 1 …

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Brand Innovation Lab

Inspiring Brands + Smart Marketing + Personal Experiences 12 steps to accelerate growth inspired by the world’s most innovative brands What can you learn from Airbnb to Burberry, RedBull and Tesla to innovate your own brand’s future? This is not a norm …

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Brutal Simplicity of Thought

This book started life as a training manual for all M&C Saatchi employees. Written by Maurice Saatchi, its approach shaped the ad team’s ways of working for 40 years. Its principles permeate the culture, philosophy and structure of some of the best …

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Building Brands like Pixar make Movies

Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established …

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Business Innovation Program

Design Thinking + Business Models + Making it Happen This program is for business leaders and innovators who want to create a better future for their business. Every business is challenged by the disruptive impacts of digital technology, globally conne …

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Business Model Canvas … Template to use

Business Model Canvas … template used in workshops (start with the existing and potential customers, then consider the value proposition, and then the products and services solutions, and then everything else!) See more in Learning  

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Business: The Next Generation

White paper for the CBI Conference 2018

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CEO Mentoring Workbook 1

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CEO Mentoring Workbook 2

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Coca Cola: Brand value through content excellence

Coke’s challenge Facing profound changes in the way consumers access and share information, The Coca-Cola Company recognised that the effectiveness and relevance of traditional creative media are fast diminishing. Coca-Cola designed a content-based mar …

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Creating an inspiring business purpose

Successful businesses have a higher purpose, one that stretches and guides them through changing times; one that aligns and galvinises their culture, and keeps them striving for better. Economist Milton Friedman famously said that “the social responsib …

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Customer Genius Workbook

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Digital Change Agent’s Manifesto … XT

In a world where digital technology is evolving faster than organizations can adapt, it’s no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge? Often, it’s the individuals who share a …

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Enablement … Beyond the Customer Experience

Peter Fisk explains why brands need to think beyond the touchpoints that their customers “experience”, to helping them to achieve what they really want – to be the enabler of dreams and success.  This is an extract from his new “Gamechangers” book. Dow …

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Eureka Moments

Nick Woodman was surfing in Bali. With two failed businesses under his belt, he wanted to take some time out. The selfie craze was in its infancy, however Nick was determined to capture some great actions shots as he rode the Pacific waves. He tied a 3 …

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Finding your Apple Magic

Apple doesn’t sell products. Watch the ads. There are no product close-ups, just happy, energetic people enjoying life, sharing their favourite photos, dancing in a multi-coloured world. Walk into a store, there is no hard selling, just lots of cool pe …

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Finnish Roadmap to a Circular Economy 2025

The Finnish people now have an up-to-date road map towards a sustainable economy. How did this work proceed, what did we learn and do we have any tips for others drawing their road maps to a circular economy? The drawing process of the updated national …

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Future 100 Ideas for 2019 … by JWT

After a rollercoaster year of political, environmental and economic change, business and consumers are taking a deep breath. Brands are assuming a more meaningful role in consumers’ lives, says marketing group JWT … becoming civic leaders, advocates, e …

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Future Book Forum 2015

What is the future of books? In a digitally-enabled, time-compressed world, there are few moments to get lost in a novel, and most factual knowledge is accessed faster and better online.  Whilst sales and margins decline, publishers continue to hang on …

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Gamechangers 10 Big Ideas Brochure

Gamechangers workshops can take different formats depending on the needs and aspirations of participants. The best format, to cover all 10 big ideas, is the three day executive program. Workshops an highly participative, combining inspiration and high …

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Gamechangers Cyprus: Brochure 2017

Gamechangers Part 1: Innovative Strategies for Business and Brands  by Peter Fisk  Kaleidoscope World: making sense of change, to find new opportunities for growth locally and globally Exploring new customer expectations and aspirations; emerging marke …

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Gamechangers for Business Leaders – IE Business School Brochure

See Events for next programs See Learning for more details  

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Gamechangers Leaders Playbook

The Gamechanger Leaders Program is a three day executive development program for business leaders. It is delivered in partnership with IE Business School, and also directly for your business. Gamechangers workshops can take different formats depending …

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Gamechangers Workbook 2013

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Genius Marketing Lab 2012: Summary

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Genius Marketing Lab 2012: Workbook

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GG1 Workbook: Future Strategies + Business Design

  “Gamechangers Germany” is a fresh, high-energy, inspirational executive development program for business leaders. It is fast and stretching, bringing together the latest and very best approaches to business strategy, customer insights, value pro …

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GG2 Workbook: Smarter Innovation + Leading Change

“Gamechangers Germany” is a fresh, high-energy, inspirational executive development program for business leaders. It is fast and stretching, bringing together the latest and very best approaches to business strategy, customer insights, value propositio …

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Growing with Customers Workbook

This is the workbook which I used on my “Growing with Customers” program with all of Santander’s top 350 global managers. Contact peterfisk@peterfisk.com

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How to be a “10X Leader”

Dear CEO You’re busy. You’re focused. On today. On delivery. On results. That’s good, but not enough. It’s natural to have your head down, managing. It’s not easy to have your head up, leading. Relentless change, disruptive technology, millennial consu …

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Human Capital … Being human in a technological world … the future of education, healthcare and work

Human capital is a nation’s most valuable asset, and the key to its future growth. However in a world of disruptive change, we need to develop people in new ways – education, healthcare and work – in order to ensure a better human future. “The world is …

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Innolab … accelerated innovation that delivers better results faster

Innolab is a fast and focused process for strategy and innovation, brands and marketing projects The process helps you to accelerate your best ideas to market, working with your key people, stretching and shaping their thinking, and guiding them throug …

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Innovate your Business Model

Airbnb makes money by helping you to make money out of your spare room, connecting host and guest, then taking a small fee from each. Nespresso makes great coffee, selling discounted machines, and then getting you to sign up to an everlasting and incre …

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Innovation by Leonardo da Vinci

It is easy to say that a person is “ahead of his time”, but rarely has anyone been so far ahead. He could see the future – his insights suggested new possibilities, his imagination was uncluttered by today, and his inventions really did emerge from the …

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Innovation Diagnostic

Diagnostic for use in Innovation Programs

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Innovation DNA

The one-page Innovation DNA, from The Board of Innovation, is a tool to visually summarize the drivers underlying your innovation strategy. Step 1 Download this PDF and print it on an A3 sheet of paper. Step 2: Results Do you want to achieve quick wins …

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Insights and ideas: “Now+Next 2018” by Peter Fisk

Smarter technology, innovative brands and courageous leadership … We live in an incredible time … More change in the next 10 years, than in the last 250 years … Connected technologies, augmented intelligence, and possibilities limited only by our imagi …

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Interbrand’s Best Global Brands 2019

Interbrand’s Best Global Brands 2019: Iconic Moves Mike Rocha and his team produce a fantastic global brand ranking each year which captures the zeitgeist in a rapidly changing world of how we think about brands. However beyond the ranking, the inevita …

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Interview with Peter Fisk “What makes a Gamechanger?”

What is the DNA of a “Gamechanger” and what are the traits that make them think and act differently? What does it mean to be a CEO in this way of thinking and doing, the attitudes and skills needed to make the difference? How can organizations apply th …

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Leadership that Amplifies Potential

Gamechangers do not have to be the biggest companies to be the best. Leaders amplify the potential of others, brands amplify the value of innovations, networks amplify the reach and richness, and customers amplify their own potential by achieving more. …

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Leading Innovation, Accelerating Growth

Executive development program exploring the best new ideas and practical tools for Growth + Innovation + Leadership “Leading Innovation, Accelerating Growth” is a three-day executive development program for business leaders who want to innovate and gro …

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Leading innovation, Accelerating growth … Executive Development Program

This is a three-day executive development program for business leaders who want to innovate and grow in a fast-changing world. It will be stretching and challenging, but also applied to your business and highly practical. It will be facilitated by Prof …

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Leading the Future … Amplifying Potential … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on the mind …

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Leading the Future … Are you Einstein or Picasso? … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on how lead …

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Leading the Future … Bolder Braver Brands … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on a buildi …

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Leading the Future … Building Brands like Pixar … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on applying …

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Leading the Future … Change the Game … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on how lead …

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Leading the Future … Customer Experiences … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on developi …

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Leading the Future … Eureka Moments … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on finding …

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Leading the Future … Finding your Magic … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on fast inn …

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Leading the Future … Innovate like Leonardo da Vinci … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on applying …

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Leading the Future … Innovative Business Models … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on how to i …

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Leading the Future … Market Makers … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on market i …

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Leading the Future … Moonshot Thinking … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on stretch- …

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Leading the Future … Never Stop Reinventing … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on making i …

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Leading the Future … Roadmap to Customer Centricity … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on making c …

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Leading the Future … The New Luxury … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on rethinki …

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Leading the Future … What will you do when you grow up? … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on learning …

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Leading the Future …. Better World … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on the crea …

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Leading the Future …. Winning Private Labels … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on the chan …

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Leading the Future: “The 10x Leader” … by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on how lead …

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Leading the Future: The New Rules of Marketing by Peter Fisk

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on marketin …

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Market Makers … the world’s best marketing development program

Market Makers is an integrated and customisable marketing development program that combines new thinking to stretch business leaders, to develop the essential capabilities for market and brand managers, with real projects to drive market action, and on …

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Market Makers: Strategies for Disruptive Growth

Gamechangers seek to out-think and out-play their competitors by changing the game … they envision and articulate their market, then change the dynamics of competition, with new expectations and impacts … shaping markets in their own vision. Finding th …

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MASH+UP April 2015

Apple Watch is upon us, with a very different marketing approach. From the iPod 14 years ago, to the iPad 5 years ago, Apple’s strategy was product-centric, focused on the device, with limited options. Apple Watch is human-centric, not about the device …

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MASH+UP June 2014

As the FIFA World Cup kicks off in Sao Paulo, it might seem like a battle between nations. Yet commercially, the world is polarised between Adidas and Nike, characterised by Messi and Ronaldo, Argentina against Brazil, and productised by the animal-mar …

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MASH+UP March 2014

$19 billion for WhatsApp might seem expensive, particularly compared to the $1bn also paid by Facebook for Instagram, and similarly by Google for YouTube. But with 450 million active users, 70% daily, a more global audience, and a commercial business m …

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Moonshot Thinking by Peter Fisk

Part of the Leading the Future series of white papers by Peter Fisk We live in an incredible time, with more change in the next 5 years than the last 250 years. New tech, new markets, new possibilities. How will you focus, compete and win in this expon …

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NASA’s down-to-Earth strategy

Not every organization is preparing for future trips to Mars or searching for planets well beyond our solar system. But while the National Aeronautics and Space Administration (NASA) pursues these and additional otherworldly ambitions, its approach to …

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People Planet Profit: Innovating for Sustainable Growth

We live in a time of unprecedented change. In business we face challenges and opportunities that are more critical and complex than ever – where the consequences of failure are unimaginable, and the impact of our decisions are felt instantly across the …

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Peter Fisk Interview MABS 2018 (in Spanish)

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Realtime Marketing

Rockstars know that there is a fine line between success and failure. There isn’t a set formula to be cool, why one record will be a global mega-hit and another won’t feature, or what it takes to be worshiped by millions of teenagers across the globe. …

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Rethink Business

Seminar for Business Leaders

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Richard Branson Interview … How to be Bold, Brave and Brilliant

Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …

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Strategies for Accelerating Growth

Growth is easy, isn’t it? Discount your prices and your revenues go up. Recognising that you also need to make a profit, you cut your costs and the margins quickly improve. Wanting to drive even more dramatic growth, you acquire another company and you …

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Strategy at Work from Thinkers50

If you ask a manager what excites them about their job, what gets them out of bed in the morning, what provides meaning to their work, their answers tend to be similar no matter where they are in the world, who they work for or what their job is. Strat …

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Strategy@Work … from design to delivery … by Thinkers50

  We live in turbulent times and creating robust and effective business strategies is hugely demanding. Turning them into reality equally so. This book is sponsored by The Brightline Initiative which aims to help organizations and managers make se …

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The 21st Century Business Leader

Osaka, Japan. I am watching the race to be the fastest man on the planet. It is a hot and humid evening in the magnificent Nagai stadium. The night sky is clear and there is a warm breeze, although not enough to help the athletes. The large, knowledgea …

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The 7 Whitespaces for Future Growth

Are you interested in the future of your market? Where your future customers will come from? What kind of business will you be in 20 years time? And are you building the capabilities to succeed in the future? Fundamentally, are you out-thinking your ex …

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The Automated World: Human + Machine Symbiosis by IFTF

Since humans first began creating machines, we have shaped them and they us. We created clocks to help us orchestrate and coordinate tasks and, in turn, clocks began to govern our lives. We created cars and then cars turned us into motorists, auto mech …

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The best ideas and inspirations from the European Business Forum 2017

Denmark’s fairytale city of Odense is a perfect place to write the future story of business. Birthplace of Hans Christian Andersen, and now one of Europe’s leading robotics hubs, it seeks to become “the Davos of business thinking”. On 9-10 May, Odense …

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The Chief Strategy Officer Playbook from Thinkers50

How to Transform Strategies into Great Results The Brightline Initiative and Thinkers50 created The Chief Strategy Officer Playbook to bring together some of the very best ideas in the field of strategy implementation and beyond. Thinkers50 ranked and …

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The Future CMO Report

New tools, technologies and market dynamics are presenting fresh challenges for the role of the chief marketing officer (CMO). The rising importance of data in particular has thrown this remit into question. Are there gaps in a marketer’s skillset and …

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The Gamechangers Lab … Innovative strategy, business models and implementation

The Gamechangers Lab is a fresh, high-energy, inspirational development program for business leaders. It is fast and stretching, bringing together the latest and very best approaches to business strategy, customer insights, value propositions, business …

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The Gamechangers Program: Leaders of Innovation and Growth

The Gamechangers Program: Leaders of innovation and growth Future Thinking + Disruptive Strategies + Smart Innovation + Inspiring Leadership Are you ready to change the world? Gamechangers are businesses who create the future in their own vision. This …

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The Little Book of Genius

The best ideas from Peter Fisk’s 4 “Genius” books which together create a manifesto for 21st century business: Customer Genius is about building a customer-centric business … Marketing Genius is about finding your edge in today’s markets, thinking le …

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The Making of a Business Genius

What do the most successful businesses do differently than mediocre ones? They see the big picture. They see things differently and do different things. They connect the unconnected, challenge the conventions, look for new opportunities, and are not af …

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The New Leadership Mindset by Peter Fisk

In 1940 Alvin Toffler said “We need to learn to think in new ways to cope, let alone thrive in this world of chaotic complexity and ever changing rules.” Mindfulness and neuroplasticity are the foundations of a growth mindset, the essential prerequisit …

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The New Leadership Mindset by Peter Fisk

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The New Luxury … in an Airbnb and Tesla World

Asprey to Banyan Tree, Chanel to Dom Pérignon … “luxury” brands have enjoyed a charmed life, sustained by heritage and reputation, exclusivity and elitism. Yet the tectonic shifts in markets, globally connected and digitally enabled, are creating a rap …

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The New Rules of Marketing

Markets have fundamentally changed. A new generation of businesses (new technologies, new business models, new leadership) is emerging to address a new generation of customers (new audiences, new geographies, new aspirations). Marketing exists to conne …

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The Win-Win Customer Experience

Gamechangers do more than sell products, they create and deliver an experience that immerses the customer in the brand, and goes beyond the sale to help them apply products better and achieve more together. See me, feel me, thrill me … Harley Davidson’ …

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Think Magazine, March 2018 … the new magazine from Thinkers50 in Europe

Think Magazine is the new journal of Thinkers50 in Europe, a regular publication for business leaders that brings together the best new ideas from around the world, with the issues and opportunities for European business. Thinkers50Europe is the fast-g …

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Think Magazine, March 2018, from Thinkers50 in Europe

The magazine of Thinkers50 in Europe, bringing together the best ideas from the world of business thinkers, with the practical issues of business leaders … Think Magazine March 2018

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Thinkers50 European Business Forum 2017

The European Business Forum brings together Europe’s top business leaders and the world’s top business thinkers to explore the big issues and best ideas in business, to build new relationships, and inspire winning leadership: What is the new agenda for …

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Umpqua … The World’s Greatest Bank

“Fall in love at Umpqua Bank … We want our customers to be really really happy” is not the proposition you’d expect from a serious bank, particularly in tough economic times. But this bank is different. There’s more. “Spread some good (the world always …

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Walking in the Customer’s Shoes

Every business is attempting to attract and serve its customers, whilst many companies are also appreciating the value in retaining and building relationships with existing customers. They do this by developing better products and delivering better ser …

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What will you do when you grow up?

I had no idea what I wanted to do when I grew up. As a school kid, living in the rural hills of northern England I had one passion – running. I loved kicking on my Nike trainers and running over the hills. I was free, working my body hard, and running …

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When Everything is Media: The Future of Ambient Communication by IFTF

Today, matchmaking is conducted through smartphone apps, shopping can be as easy as pressing a button on our refrigerators, office work can take place anywhere, and teens can become worldwide celebrities by shooting YouTube videos from the comfort of t …

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Winning Leaders need a Future Mindset

We live in an incredible time. More change in the next 10 years than in the last 250 years. New technologies are transforming the ways in which we live and work. Technologies enable incredible change. It is how we unlock their potential that matters. I …

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XL … 46 Rules of Genius

Part 1: “How can I innovate?” offers insightful guidance such as “Feel before you think,” “See what’s not there,” and “Ask a bigger question.” Rule #1 gives the paradoxical advice: “Break the rules.” Part 2: “How should I work?” offers down-to-earth ti …

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XL … Big Data to Smart Data: Fuel for the Future Marketer

Big Data will give marketers the tools to attract and retain each individual customer at the lowest cost, and manage the ongoing relationship at optimum levels of profitability. The promise of Big Data is tempting for marketers, who are scrambling to i …

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XL … Bottom-up business innovation … How start-ups reinvent big business

Companies that spin into existence to solve one problem or commercialize a single idea can scale almost instantly if they find a solution that sticks. That’s what’s happening all over the marketing industry today: hundreds of tech-savvy startups are re …

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XL … Brutal Simplicity of Thought by Maurice Saatchi

“I wore a brown paper bag over my head for years about the Midland Bank, but now I’ve taken it off,” Maurice Saatchi told the Guardian in a rare interview (during which he admitted watching Mad Men and said he found it “painfully realistic”). “The reco …

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XL … Dollars, Bits and Atoms: Roadmap to the Future of Marketing

Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? This paper and forecast map present a high-level view of the changing landscape for marketers …

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XL … Empower: How to co-create the future

Empower is a call-to-action for humanity to work together and co-create the future, demonstrating that collaboration and sharing, community building and value creation, are not only the right thing to do, but best practices for business, society, and c …

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XL … Exponential Organisations

The best new organisations are 10x better, 10x faster, 10x cheaper than yours … The new world of the Exponential Organization or ExO is a place where neither age nor size nor reputation nor even current sales guarantee that you will be around tomorro …

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XL … Future 100 for 2017 (by JWT)

The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury. As we look ahead to 2017, markets are confi …

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XL … Future CMO: How digital tech is reshaping marketing organisations

Disruptive trends are turning marketing inside out. As we’ve been discussing throughout this series, big technology trends like Big Data, pervasive computing (mobile devices, Internet of things), and social media are driving higher consumer expectation …

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XL … March of the Marketing Machines (by O&M)

15 trends that will fundamentally impact marketing communications now and into the future. We are seeing more and more traction on how algorithms, machine learning, robots, virtual personal assistants, artificial learning and new digital mediums such a …

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XL … Strategic Leadership: The Essential Skills

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XL … The 12 Powers of a Marketing Leader by Barta and Barwise

Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, the book identifies 12 specific behaviors – or “powers” – that drive marketers’ business impact and career success. https://www.y …

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XL … The Anatomy of Growth by Interbrand

Growth is human, it’s natural, and it’s as vital to businesses as it is to people. But in today’s global market, getting a grip on growth is increasingly multidimensional and holistic. Companies don’t grow just by flooding markets, we have to be more c …

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XL … The Culture Map by Erin Meyer

Today, whether we work with colleagues in Dusseldorf or Dubai, Brasília or Beijing, New York or New Delhi, we are all part of a global network (real or virtual, physical or electronic) where success requires navigating through wildly different cultural …

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XL … The Future of Learning by IFTF

New technologies, work patterns, and practices are disrupting how we learn, where we learn, and what we need to learn. The definitions of teacher and student are becoming fluid, and education itself is moving out of episodic experiences in traditional …

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XL … The Future of Work by IFTF and Reconteur

As we face the fourth – and fastest – industrial revolution, businesses and individuals are confronted with a dizzying array of technological advances that most of us are struggling to keep up with, let alone decipher. However, it’s vital we all embrac …

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XL … The March Of Marketing Machines by Ogilvy

Algorithms, machine learning, robots, virtual personal assistants, artificial learning and new digital mediums such as virtual reality are profoundly changing the world of marketing. In fact it is more than a change, it is a revolution, and it is going …

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XL … The Marketing of Lady Gaga

Stefani Germanotta has reinvented the music star. She has reinvented herself, and her music, more often than Bowie or Madonna. And in many ways the ways to build a brand too. As Lady Gaga, she presents her concerts through elaborate sets, crazy dancers …

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XL … Velocity 12 Markets by O&M

Amidst growing global economic uncertainty, a new Ogilvy & Mather report argues that 12 “velocity” countries – comprising more than half of the world’s population – will reshape future global growth. A billion new middle-class consumers will emerge …

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XL … Visions of the Future of Marketing

The Economist Intelligence Unit, supported by Marketo, recently sought to develop a roadmap for the future. From organizational team design to the importance of engaging customers on a truly personal and 1:1 level, they collected thoughts and ideas fro …

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XPLANE’s Visual Process Innovation eBook

XPLANE is a design consultancy focused on aligning and engaging large organizations to accelerate results. A healthy process is the lifeblood in any organization. It impacts everything from efficiency and quality to customer satisfaction and employee h …

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XPLANE’s Visual Thinking Sketch eBook

It’s time to draw! XPLANE is a design consultancy focused on aligning and engaging large organizations to accelerate results. Visual thinking helps you organize your thoughts and improve your ability to think and communicate. It’s also a great way to c …

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XT … 120 Brainstorm Cards by Board of Innovation

Business models are one of the most powerful tools in business innovation. Explore how we help clients to develop more innovative strategies, including 50 inspirations and practical templates for innovation. Find out more about the Business Innovation …

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XT … 27 Creativity & Innovation Tools

27 creativity & innovation tools is an overview of various commonly used techniques in creativity, innovation, research & development processes. They are summarised as one-pagers by two great friends of mine, Ramon Vullings and Marc Heleven. Fi …

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XT … 30 Business Model Examples by Board of Innovation

Business models are one of the most powerful tools in business innovation. Explore how we help clients to develop more innovative strategies, including 50 inspirations and practical templates for innovation. Find out more about the Business Innovation …

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XT … 30 Examples of Business Model Blueprints

Whilst the best ideas and innovations might seem to be the monopoly of digital start-ups, there is no reason why more established, and physical, businesses can’t be as successful. This is the premise behind a new business innovation program that I am c …

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XT … 36 Ideas and Trends for 2016 by Canvas8

Canvas8 is one of the world’s best sources of new consumer and marketing trends … How will VR change the way we book holidays? Why will we soon be WhatsApping our favourite brands? And how has time become the ultimate luxury? The 2016 Expert Outlook …

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XT … 50 Shades of Digital Marketing

50 Shades of Digital Marketing has been put together by the producers of the Digital Marketing Show. It takes place in London’s Excel Exhibition and Conference Centre in November every year. Aimed at ‘mainstream’ marketers rather than digital businesse …

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XT … 52 Tools for Entrepreneurs by Board of Innovation

Explore how we help clients to develop more innovative strategies, including 50 inspirations and practical templates for innovation. Find out more about the Business Innovation Program

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XT … 7-Eleven Customer Innovation Lab

Rob Chumley’s mission: help 7-Eleven Inc. become more than just a quick place to stop for a sandwich and a Slurpee. Chumley is Senior Vice President of Innovation at the privately-held $85.7 billion company — a role that was created in 2011 with the ba …

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XT … A Blueprint for Better Business

“Blueprint for Better Business challenges companies to be a force for good and contribute to a better society. Such a system is fundamentally about delivering a basic social contract comprised of relative equality of outcomes; equality of opportunity; …

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XT … A Framework for Strategic Innovation

Blending strategy and creative exploration to discover future business opportunities by InnovationPoint Strategic Innovation is the creation of growth strategies, new product categories, services or business models that change the game and generate sig …

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XT … A Playbook For Strategy by AG Lafley

How Will You Win? Where to play and how to win are intimately tied, and together they form the very heart of strategy. While where to play is about determining the playing field, how to win is about defining the method by which you will win on that fie …

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XT … Amazon Everything … by JWT

Amazon has gone from being an online bookseller to a behemoth worth over $350 billion—more than Walmart, Target, Best Buy, Nordstrom, Kohl’s, JC Penney, Sears and Macy’s put together.  It’s hard to overestimate the size and influence of Amazon. The com …

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XT … Amazon Everything by JWT

From our homes to our healthcare, Amazon is seeping into every aspect of consumer lives. What’s next? A new report, which you download below, by J. Walter Thompson’s Innovation Group charts Amazon’s impact on consumer behavior and expectations, looking …

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XT … Apple Retail Success by Steve Chazin

I met Steve a couple of years ago, on a stage in Kiev of all places! Having been part of the Apple team in the early days, he has a great insight into what still drives Apple’s culture, strategy and brand experience.  

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XT … Are brands a form of corporate bullshit? by Evan Davis

Are brands a form of corporate consumer exploitation, or is it possible to explain them as a desirable feature of our economic system? We live in a time of general distrust of business and its motives, and in this talk, Evan Davis asks whether the atte …

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XT … Blueprints for Corporate Innovation

Managing innovation is inherently complex. As an innovator, discovering where and how to innovate are your top concerns. The good news is that the popularity of innovation manage- ment tools has soared over the past decade. From charts to checklists to …

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XT … Brand Leadership Impact Report 2016 by Deloitte

In today’s open, social and increasingly values-driven marketplace, disruption has shifted from technological to social to personal. People of every social strata and in almost every nation are gaining in the power that comes with knowledge. This is al …

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XT … Brands & Consumer Trust Report

The British Brands Group together with European partners recently commissioned a major research project covering 9 European markets, the top 3 brands in 30 categories per country, the views of some 12,000 individuals and the purchasing behaviour of 150 …

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XT … Brands and CEOs by Paddy Barwise

Prof Paddy Barwise of LBS defines a few terms like ‘brand equity’ and the ‘marketing concept’ before moving on to discuss how brands and marketing relate to the three dimensions of the CEO’s world: strategy and execution, finance and organisation. stra …

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XT … Brands, Capital and Crises

Rita Clifton CBE, BrandCap, and former Chairman, Interbrand There have been plenty of crises in recent years, in the financial, food and automobile sectors to name a few. How have branded companies fared and what lessons can be learnt with the benefit …

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XT … Build an A Team by Whitney Johnson

What’s the secret to having an engaged and productive team? It’s having a plan for developing all employees–no matter where they are on their personal learning curves. Better morale and higher performance happen through learning, argues Whitney Johnso …

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XT … Building Future Ready Leaders by Deloitte

Imagine the future. Technology has transformed how we live and work. Demographic shifts have reshaped society and the workforce. Globalisation has changed the rules across all markets. Client expectations have dramatically increased, expecting everythi …

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XT … Business Model Generation (Extract)

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XT … Business Model Inspirator

For more about Business Models see Learning and Consulting

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XT … Coca Cola Innovation Strategy

https://www.youtube.com/watch?v=kMPxFz16dtY

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XT … Coca-Cola by Contagious

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XT … Compendium of Innovation Methods by Nesta

The next generation of innovators will have a vast new range of opportunities compared to the last. Much of 20th century innovation, from transistors and integrated circuits to polycarbonate and neoprene, was driven by big laboratories in governments a …

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XT … Consumers, Brands and Trust

Consumers, brands and trust: happy bedfellows or a new pyramid of conflict? Peter Vicary-Smith, Group Chief Executive of Which? Over the last few years, the relationship between consumers and brands has undergone a tectonic shift. The debate that has g …

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XT … Digital Darwinism

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real e …

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XT … Digital Transformation + Consumer Trends

Digital transformation is the shiny new object for every company out there. The numbers are staggering. Businesses spent more than $1 trillion on digital transformation initiatives in 2017, a number that’s forecast to grow to $1.7 trillion by 2019. The …

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XT … Digital Transformation by McKinsey

This is an excellent collation by McKinsey’s Digital team of the many challenges and opportunities in transforming business today, enabled by the broad concept of digital. Part 1 Digital Transformation From disrupted to disruptor: Reinventing your busi …

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XT … Disruptive Branding

Extract from the new book by the Saffron brand team: How to Win in Times of Change Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The o …

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XT … Exec Guide to Artificial Intelligence

This book is the second in a series on Artificial Intelligence. It adopts a behaviour-based approach to the design of agent-oriented systems. Topics covered from a behaviour-based perspective include agent communication, searching, knowledge and reason …

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XT … Exec Guide to Automation and Robotics

In this book for the optimisation of assembly conveyor lines we are dealing with series part production featured by a medium complexity degree and a medium number of individual components and assembly technique alternatives. Modern production technique …

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XT … Exec Guide to Change Management

The successful completion of a change project is an indicator for the professionalism of a company. Whether the changes are crises that must be met, mergers in which different cultures have to grow together or changes in the structures and processes, t …

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XT … Exec Guide to Corporate Governance

It is clearly accepted that good governance is fundamental to the successfully continuing operating of any organisation. Corporate governance has gained tremendous importance in recent years, due to the developments brought about through globalisation …

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XT … Exec Guide to Dream to Reality

This book is for everyone who wants take responsibility for their life rather than letting life happen to them. For business owners who believe that their business is not going in the direction they want; for those who want to harness the positive ener …

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XT … Exec Guide to Manager, Leader, Coach

A good manager needs to master three roles: being manager, leader and coach. You need to constantly perform in all three roles, and furthermore feel confident when doing so. In order to do so there are several areas where the new or less experienced ma …

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XT … Exec Guide to One Hour Business Plan

Sometimes compiling a business plan can seem like a chore. It mustn’t be viewed that way. It is not only necessary (if only for the bank), but should also be useful. This title reviews the process. It concentrates on the practical aspects and on showin …

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XT … Exec Guide to Strategic Management

This ebook introduces the reader to the different approaches and schools within strategic thinking as well as the tools used to investigate the strategic environment surrounding a business.

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XT … Exponential Transformation

Technology is disrupting the world. The biggest market cap companies today are all technology companies, and as I write this both Apple and Amazon have recently crossed the $1 trillion threshold. The real impact of technology is not the disruption—we’v …

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XT … Funky Business Forever

Built to Blast … Funky Times Forces of Funk Funky Village Funky Inc Funky U Feeling Funky +++++++++++++++++++++++++++++ It was love at first sight. When we came up with the title Funky Business we knew we were on to something. It nailed down what we …

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XT … Future 100 Trends for 2018

JWT’s Future 100 looks ahead to a 2018 full of yet more transformational change and new opportunities for consumers and the brands they buy. “The future is happening faster than ever, thanks to the rapid pace of tech innovation and digital culture. The …

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XT … Futurescan: inspirations from the future

Explore how we help clients to develop more innovative strategies, including 50 inspirations and practical templates for innovation. Find out more about the Business Innovation Program

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XT … Global 500 Best Brands 2017 by Brand Finance

Brand value: Google is the world’s largest brand Google is once again the world’s most valuable brand, according to the latest Brand Finance Global 500 list, after it closed a gap of almost $60bn to overtake Apple. The Android and Chrome owner increase …

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XT … Global Best Brands 2015 by Interbrand

This is the world’s most popular brand ranking, developed by my colleague Mike Rocha. Whilst it is a more superficial analysis of the world’s brands, it includes great commentary on the changing nature of brands and marketing.

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XT … Guide to Behavioural Economics

Think about the last time you purchased a customizable product. Perhaps it was a laptop computer. You may have decided to simplify your decision making by opting for a popular brand or the one you already owned in the past. You may then have visited th …

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XT … Hearst Health Innovation Labs

To pioneer markets, technologies, products and methods that improve and interconnect a person’s health journey … The Hearst Health Innovation Lab develops novel solutions for guiding care across a person’s health journey. The Hearst Health Innovation …

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XT … How Google Works

Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in the idea that ‘it’s what you learn after you know it all that counts’.  As they helped gro …

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XT … IFTF Food Innovation Report

A recipe book to help you accelerate and amplify change across the food system Some recipes are passed down from generation to generation, becoming long-standing traditions. Others invite us to explore new regions or inspire us to reinvent our bodies. …

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XT … IFTF Human and Machine Futures

Extending our sense and ourselves The human story is one of using technology to extend our senses and our selves. We invented writing to extend our expressions over space and time. We built a global network of digital portals from which to make, share, …

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XT … IFTF Human Machine Partnerships

Dell Technologies partnered with Institute for the Future to explore the emerging technologies shaping the future of the human experience over the next decade, and the specific impacts and implications they will have on society and work. To execute thi …

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XT … IKEA, Looking at the Edge to Understand the Future

An overview of how the furniture maker collects consumer insights, runs hackathons, and uses an innovation space in Copenhagen to explore future living trends.  

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XT … Innovate the Steve Jobs Way

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XT … Innovation at Work, by Thinkers50

 Foreword: Ikujiro Nonaka  Introduction: Stuart Crainer & Des Dearlove  Five keys to innovation: Jeanne M. Liedtka & Randy Salzman  Codifying innovation: Stuart Crainer & Des Dearlove  Conquering uncertainty with dual transformation: Scott …

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XT … Innovation Labs … Report by Innovation Leader

What exactly is an innovation lab? Ask ten companies, and you’ll get ten different answers. But we increasingly see large companies creating something they call a lab as a way to cultivate and test new ideas, separate from the demands and pressures of …

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XT … Innovation Matrix

You define the benefits you expect from your innovation program and this matrix from the Board of Innovation seeks to tell you the most suitable programs. Startup Fund Emerging Business Areas Center of Excellence External Incubator Internal Accelerator …

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XT … Innovation Toolbox

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XT … Marketers seize the customer experience (by EIU)

Report by the Economist Intelligence Unit, 2016 Summary: The path to 2020: Marketers seize the customer experience is based on a global survey of 499 CMOs and senior marketing executives, plus in-depth interviews with leading CMOs. The research explore …

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XT … Marketing Apple by Steve Chazin

I met Steve a couple of years ago, on a stage in Kiev of all places! Having been part of the Apple team in the early days, he has a great insight into what still drives Apple’s culture, strategy and brand experience.

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XT … Marketing for Growth (first chapter)

Marketing is a structured process of targeting and engaging new and current customers in order to generate sales. Marketers, therefore, play a crucial role in generating revenue and they can play an equally important role in how revenues translate into …

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XT … Marketing’s Role in the Boardroom

A new study from the Australian Marketing Institute (AMI) and consulting giant Deloitte, claims marketers need to work harder to speak the language of the board if they’re to get their organisations to truly appreciate marketing’s strategic role. Accor …

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XT … Mastercard Innovation Labs

MasterCard Labs is MasterCard’s global Research and Development division, focused on the evolution oftechnological and consumer trends and the implication of these evolutions on the payments and commerce industries. Our tried, tested and proven methodo …

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XT … Megatrends 2025 by Frost & Sullivan

https://www.youtube.com/watch?v=iaBWfs7Sx6I The first six New Mega Trends are; Connectivity and Convergence, Bricks and Clicks, Urbanization, Smart Is The New Green (smart meters, smart mobility, etc.), Social Trends, and Health, Wellness and Wellbeing …

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XT … New Industrial Revolution by Thinkers50

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XT … Next Generation CMO: How To Succeed In The Future Of Marketing (by Forbes)

What do collaboration, communication, creativity and flexibility have to do with the role of the CMO? These top attributes were identified by over 1,500 CEOs in IBM’s “Connect more – Insights from the IBM CEO, CMO and CIO Studies” as the personal skill …

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XT … Playbook for Strategic Foresight and Innovation

This is a free guide for any manager interested in the future – about innovation, change and growth. It should be used in conjunction with any of the strategic innovation programs by Peter Fisk – Gamechanger Leaders, Business Innovation Program, Brand …

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XT … Real-time Marketing by David Meerman Scott

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XT … Reinvent Your Business Model (Extract)

No longer just the domain of disruptive startups, business model innovation has taken its place at the top of the corporate growth agenda. Shrinking S&P 500 lifespans, digital disruption, and pressure on once-reliable business models mean that it’s …

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XT … Reinventing Organisations (illustrated version)

See blog post

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XT … Reinventing Organisations by Frederic Laloux

Frederic Laloux’s Reinventing Organizations is considered by many to be the most influential management book of this decade. It has inspired hundreds, probably thousands, of organizations throughout the world to take a radical leap and adopt a whole di …

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XT … Rise of the new marketing organisation (by Forbes)

The business environment has changed dramatically over the past ve years, and the rules of marketing have changed. Thanks to the pervasiveness of technology solutions, it is easier to rapidly reach out to customers and to receive real-time feedback on …

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XT … Sports Marketing: Unleashing the Passion

Sports marketing: unleashing the passion Austin Lally, President, Braun and former Global Vice President, Gillette Sports marketing is all about meeting the consumer where there is a “passion point”. It is here that you will find the consumer leaning f …

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XT … St Gallen Business Model Navigator

https://www.youtube.com/watch?v=B4ZSGQW0UMI …

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XT … The Elastic Enterprise by Nicholas Vitalari

Since around 2007 a small group of companies began enjoying exceptional sales and profit growth, companies like Apple, Alibaba and Google to name just three. They didn’t just grow. Nor were they simply enjoying their best ever years. Airbnb, Tencent an …

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XT … The Executive Guide to Strategy

Introduction: A Strategic Imperative Strategy: An Executive’s Definition Strategy or Execution: Which Is More Important? How to Win with a Capabilities-Driven Strategy The Right to Win Is Your Company Fit for Growth? How Leaders Mistake Execution for S …

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XT … The FLIP Manifesto by Dan Pink

Have you ever suspected that some of the advice you’ve been getting has been wrong? Not wrong as in a “little bit off” or “not quite right.” But just plain wrong—flatly, flagrantly, fatally incorrect. Dan Pink is just the same. So he decided to do some …

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XT … The Future 100 Trends and Changes by JWT

Trends and innovation are moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer. The Future 100 takes a snapshot of emerging trends for 2016, spanning culture, tech and innovation, travel and hospitality, brands and m …

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XT … The Future CMO (by Raconteur)

New tools, technologies and market dynamics are presenting fresh challenges for the role of the chief marketing officer (CMO). The rising importance of data in particular has thrown this remit into question. Are there gaps in a marketer’s skillset and …

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XT … The Future Marketing Organisation (by Razorfish)

During the 1980s, Rosalia Mera, co-founder of the Spanish apparel retailer Zara, was instrumental in pioneering a concept known as fast fashion. Unlike its competitors, who regularly require six months to get new designs to the retail oor, Zara often d …

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XT … The Future of Customer Experience

In a hyper-competitive experience economy where consumers are digitally-empowered, yet feel forever time-starved, there’s a fundamental choice to make with your Customer Experience strategy. At any particular moment, you must decide if your brand’s off …

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XT … The Future of Retailing

Never mind the quality, feel the personalisation. The future of retailing. Alan Giles, Said Business School, University of Oxford https://www.youtube.com/watch?v=zeIm6nNY_uk&feature=youtu.be Alan looks at the structural changes taking place in retail a …

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XT … The Future of Technology Disruption by The Economist

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XT … The Growth CMO (by Forbes)

Almost all chief marketing officers (CMOs) have a mandate to drive growth. Sometimes it’s growth in revenue; sometimes market share; and sometimes a particular segment of the business. While the quality of growth can vary, the CMO’s job is always about …

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XT … The Leadership Lab

Extract from new book by Chris Lewis and Pippa Malmgren: Understanding Leadership in the 21st Century How can today’s business leaders keep up with seismic geopolitical and economic shifts that include Brexit, inflation and the unseating of traditional …

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XT … The Post Truth Business

Extract from Sean Pillot de Chenecey’s new book: How to Rebuild Brand Authenticity in a Distrusting World Brands are built on trust, but in a post-truth world they’re faced with a serious challenge: so much of modern life is defined by mistrust. A shat …

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XT … The Rise of the Marketer (by EIU)

Report by Economist Intelligence Unit, 2015 Summary: Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time. According to the Economist Intelligence Unit’s survey of 478 high-level …

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XT … The Wanda Way by Jianlin Wang

Jianlin Wang, sometimes dubbed “the Walt Disney of China” is chairman of Dalian Wanda Group which bought AMC Theatres in the US in 2012 and also has a 20% stake in Atletico Madrid football club. He says that the Chinese entertainment industry is boomin …

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XT … The World’s 50 Most Valuable Brands 2016 by Brand Finance

I’ve worked closely with David Haigh and the Brand Finance team for over a decade. Their rigour in analysing the future cashflows, and therefore financial value, of intangible assets like brands, is world leading. We also do some great consulting proje …

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XT … This is Marketing by Seth Godin (Extract)

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and p …

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XT … Timeline of Emerging Technology

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XT … Tony Robbins Marketing Strategy

  https://www.youtube.com/watch?v=cN1GxpHrDmA From Bill Clinton to Oprah, life coach and author Tony Robbins has coached some of the most powerful and famous people in the world. His five best-selling books and popular self-help seminars have made …

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XT … Value Proposition Design (Extract)

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XT … What marketing problem are you looking to solve?

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XT … Where to Play by Marc Gruber

Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump …

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XT … Wild Thinking

Extract from the Nick Liddell and Buchanan’s book 25 Unconventional Ideas to Grow Your Brand and Your Business Who is McLaren’s greatest nemesis? What disappoints Ocado about their competitors? What wakes the Google brand up at 4am? Why does Wimbledon …

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XT … XPLANE’s Visual Process Innovation Guide

XPLANE is a design consultancy that helps you clarify and navigate complexity so you get better results, faster. Their approach has grown out of more than 25 years of visualizing thousands of complex processes for clients in industries including techno …

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