Change your relationship … Growing further and faster, through networks and collaboration.
Customers have more in common, trust each other, and want to connect with each other much more than with any business. Advocacy, trust and loyalty between customers can be far more powerful than any CRM or loyalty card could ever achieve. Social and collaborative, brands and networks can support their desire to collaborate and share ideas, to build communities, or empowered movements with cause and passion.
- From seeking with relationships with people … to relationships between people
- From loyalty built on points and prizes … to loyalty built on community
- From individual and isolated … to collaborative and sharing
Trader Joe’s – Local food stores with a cult following
Trader Joe’s curates to simplify and humanise. With less it can do more, bringing its personality to life through discovery, humour and storytelling. At the same time, caring about community, environment and good value.
Meituan Dianping – China's everything-app to "Eat Better, Live Better"
China's No. 1 marketplace for services and O2O (online to offline) platform. Meituan was founded in March 2010 in Beijing as China's first group buying website. Today, Meituan is China's largest provider for local services with leading market position, tremendous annual turnover growth, and over 130 million annual active purchasers. Meituan currently operates its businesses through three business units: Customers to Shop, Hotel Tourism, and Home Delivery Service, and a subsidiary Maoyan Movie.
Lemonade – Insurance driven by AI and behavioural economics
Lemonade is reinventing insurance to be instant, easy, and transparent. It offers home insurance powered by artificial intelligence and behavioral economics. By replacing brokers and bureaucracy with bots and machine learning, Lemonade promises zero paperwork and instant everything. And as a Certified B-Corp, where underwriting profits go to nonprofits, Lemonade is remaking insurance for social good, rather than a necessary evil.
Tencent – WeChat to QQ, Tencent is taking over the world
Tencent has become one of China's four technology giants, founded by Pony Ma in November 1998. It’s overtaken Facebook, bought stakes in Snapchat, Tesla and Hollywood films, and has quietly risen to rival Google and Netflix.
Kiva – Loans that change lives
Kiva is an international nonprofit organisation, founded in 2005 and based in San Francisco, with a mission to connect people through lending to alleviate poverty. We celebrate and support people looking to create a better future for themselves, their families and their communities.
Lime – The eScooter revolution is here
Lime calls itself a tech mobility company. It aims to provide a sustainable solution to the first and last mile transportation problem by helping people move around their cities in an affordable and convenient way while eliminating their carbon footprint. We are here to empower future generations to change their behavior so we can save this planet together.
Halo Top Creamery – The Healthy Ice Cream from California
Can ice cream ever be healthy? Halo Top Creamery is attracting more ice cream lovers with a promise of lower calories and less guilt. Time magazine named it one of the best inventions of the year. Over the summer of 2017, it also became the best-selling ice cream in America, beating big names like Ben & Jerry's and Häagen-Dazs.
Depop – Instagram meets eBay for millennials
Depop is the “love child of Instagram and eBay”, a mobile-centric marketplace for second-hand teen fashion, and more. The free app enables consumers to easily sell items by taking a square format image, adding a description with hashtags and setting a price. Buyers and sellers can ‘like’ items, message each other, haggle over prices and share comments, creating a community.
Li and Fung – Global supply system for a connected world
Li & Fung is a global supply chain manager for brands and retailers. It was founded in 1906 in Guangzhou by Fung Pak-liu, an English teacher, and Li To-Ming, a local merchant whose family owned a porcelain shop. It started as an export trading company, exporting porcelain, fireworks, jade handicrafts and silk mainly to the USA. In 1937, Fung's son Fung Hon-chu opened the company's first branch office in Hong Kong, where it became based. In 1946 Li sold out to the Fung family.
Go-Jek – One-stop everything on demand in Indonesia
Established in 2010 as a motorcycle ride-hailing phone service, Go-Jek has evolved into an on demand provider of transport and other lifestyle services.
Basmaty – The Arabic cookery community
Basmaty brings together the best ideas for cooking across the Middle East. The content-based community shares culinary ideas and inspirations from the regions top chefs and food entrepreneurs.
HelloFresh – Say "Hello" to easy home cooking
HelloFresh is on a mission to change the way people eat, forever. As the world's leading meal kit provider, they serve more than 13 million meals per month to over 1.3 million customers in 10 countries across 3 continents.
Supreme – The world's coolest streetwear brand
Supreme is a skateboarding shop turned clothing brand, created by James Jebbia as a small company in downtown Manhattan and quickly became a designers dreams. Thanks to collaborations with top brands as diverse as Louis Vuitton, Nike, and Kermit the Frog, Supreme is the brand people want to be wearing.
Even celebrities like Cara Delevingne and DJ Khaled are fans. Consumers will spend crazy sums to get their hands on limited edition collaborations like the Supreme Louis Vuitton Bag (which resells on eBay for $4,000 - $15,000), and always post a picture of it on Instagram (the brand has 6 million followers).
On Running – Swiss running on clouds
From a revolutionary idea a Swiss running shoe has evolved that is still amazing the sporting scene. The On provides a new running sensation, and one that puts fun firmly centre-stage. Born in Switzerland seven years ago, On has become the fastest growing global running brand with offices in Zurich (Switzerland), Portland (USA) and Yokohama (Japan).
Vinomofo – Australian wine lovers community
Vinomofo is all about good wine, real people, and the most epic wine deals on the planet. Founded by André Eikmeier and Justin Dry in 2011 from an Adelaide garage, the business sources and sells wines that they drink and they think members will love too. “We represent a revolution against the bowties and bullshit of the wine snobs and posers who think wine is for the chosen few elite and educated. It’s not. We think everybody should be able to enjoy good wine, without feeling intimidated”
Crooked Media – The podcast to save American politics
Crooked Media promises a no bullshit a no-bullshit conversation about politics where you can laugh, cry, scream, ridicule us daily, share your ideas, and hopefully decide that you want to help fix this mess too. That goes for Democrats who want to learn from our party’s mistakes (which is hard because things are so perfect), Republicans ready to hold Trump accountable (fingers crossed on that one!), and everybody, everywhere who’s been asking the same question: What do we do now?
Room to Read – Getting millions to learn: taking a local approach to teaching and learning literacy skills
Room to Read is an inspiring not-for-profit organisation, seeking to build literacy and gender equality, particularly in Africa and Asia. The program employs local authors to write children’s books in the mother tongue.
Ofo – China's global bike-sharing platform
Ofo, China’s largest bike-sharing company, now more than 10 million xiao huang che, or “little yellow bikes” around the world with users in 170 cities making 25 million trips a day.
SoFi – Digital finance for millennials, with a focus on student loans
Armed with a fresh $500 million infusion, SoFi is trying to shake up the world of finance by finding time to mix career coaching and even dating events in with your mortgage payments.
Graze – Snacking reinvented ... fast, healthy, delivered
Graze is a London-based snack company which offers over 200 snack combinations - including nuts, small puddings, and porridge - through snack subscription boxes, an online shop and retailers. It expanded operations to include the United States in 2013, launching snacks into US retailers in 2016. In 2012, The Carlyle Group bought a majority share holding in the business.
Fatherly – Where Dad's become Superdads, and still have a life
Fatherly is the fastest-growing parenting site on the web, targeting millennial parents who are entering the most inquisitive and acquisitive phase of their lives. Fatherly has already generated over 1bn video views this year, has been named Oprah's favorite website of 2016 and its success capturing the hearts and minds of young parents has been documented in Adweek, CNN, and others. Fatherly has also been nominated twice by the Webby’s as “Best Parenting Site on the Internet” in just its first year in existence. By focusing on dads as well as young mums, Fatherly’s able to capture both sides of the parenting market, provide differentiated content in a space oversaturated with “Mum” content, and hone in on a key insight that millennial parents increasingly share parenting responsibilities and purchasing decisions.
Babylon Health – Everyone's personal health service
Babylon seeks to to democratise healthcare by putting an accessible and affordable health service into the hands of every person on earth. In order to achieve this babylon has brought together one of the largest teams of scientists, clinicians, mathematicians and engineers to focus on combining the ever growing computing power of machines with the best medical expertise of humans to create a comprehensive, immediate and personalised health service and make it universally available.
Momondo – Content inspiration for your next travel adventure
Momondo was founded in Denmark in 2006 and is headquartered in Copenhagen. As of 2016, the company has more than 200 employees from more than 30 nationalities. When Momondo was first launched in September 2006, it was a flight search engine only. It's inspirational travel blog was launched in 2007. In the same year, the company launched a series of city guides called Momondo places. Momondo is perhaps most famous for its DNA Journey advertising epic that made people rethink about their connectedness in today's world.
Red Bull – Space jumps, air races ... energy drinks and media house
Red Bull changed the game of energy drinks. But it is much more than a drink, it’s a brand that reflects an attitude to life, and can therefore do more. In fact it has become a media company, with some of the world’s most extreme physical events, amplified as digital content. Not as a promotion for its drinks, but as the core business, with drinks on the side.
WeWork – The workspace that helps you create a better life
In May 2008, Adam Neumann and Miguel McKelvey established GreenDesk, an "eco-friendly coworking space" in New York City. In 2010, Neumann and McKelvey sold the business and started WeWork with its first location in New York’s SoHo district. WeWork provides shared workspace, community, and services for entrepreneurs, freelancers, startups and small businesses. WeWork designs and builds physical and virtual communities in which entrepreneurs share space and office services and have the opportunity to work together. The company’s 30,000+ members have access to health insurance, an internal social network, social events and workshops, and an annual summer retreat.
Ctrip – China's travel market is ready for take off
China's largest travel site, Ctrip, lets users book hotels, flights, and packaged tours around the world. In 2016, an estimated 250 million travelers used the site, making it the world’s second-largest online travel agent. (In 2015, the company booked nearly $50 billion in travel.) Ctrip now owns one of the world's biggest flight metasearch engines following its $1.74 billion purchase of the Edinburgh-based Skyscanner in 2016. And with its recent acquisition of several tour companies in the United States, Ctrip is forming itself into an online travel service that’s part aggregator, part booking platform, and part end-to-end tour operator. In November 2016, Jane Jie Sun became Ctrip’s CEO and director of the board.
RewardStyle – Helping social influencers make money
In the last five years, rewardStyle has fueled the arrival of a new influence on the retail industry: professional content creators. By providing the technical tools and education necessary to empower a global army of 9,000 premium content creators, it is now making a tangible impact on global e-commerce sales. In 2015, their publishers drove over $475 million in retail sales. It has redirected the style publishing industry and contributed to the professionalization and financial independence of thousands of publishers worldwide, enabling them to earn meaningful revenue on their digital content, ultimately empowering them to create and grow small businesses into international brands. Today, it is a global business. Nearly 200 team members work from offices in Dallas, San Francisco, New York, Shanghai and London.
Glossier – Beauty brand for the Instagram generation
"Women today have different needs than we have had in the past, but beauty companies haven't necessarily been the most reactive to that," says Emily Weiss who launched the skincare and cosmetics brand in 2014. "We wanted to create a very democratic movement, and the channels most fitting that goal were direct, digital ones."
Parkrun – The running movement that spread across the world
Parkrun is a beautifully simple concept: turn up every Saturday and run 5km, or if you’re a junior: 2km every Sunday. Over a million people, every week. In Australia, in Russia, in South Africa. Across the world. It doesn’t matter how fast you go. It doesn’t matter what you’re wearing. What matters is taking part. It's free, simple and for everyone.
City Football Group – Reinventing the football club, from Manchester to Yokohama
Frank Lampard was reluctant to leave his beloved Chelsea for any other English team. Like many star players in their final years, he chose America, joined New York City FC as they launched into the MLS. He started off well, too well actually, because soon the club's owners wanted him to play elsewhere, for their English club, Manchester City. Lampard had little choice, realising that he'd signed up to a network of clubs, rather than one. It symbolised the future of football.
FanDuel – Making sports more exciting, everyday.
FanDuel is the world-leading online daily fantasy sports company, operating in one of the fastest growing sectors of the sports and entertainment industry. It has become a household name in the US and one of Scotland’s only two unicorn companies, valued at more than $1 billion. Since its launch in 2009, its been disrupting the fantasy sports industry and changing the way millions of people experience sports.
Rapha – More than clothing, more than a store, more than a sport
Cycling is a sport of connisseurs. They love their coffee, in France they love their pastis, and they love their bikes and gear. Riding in the heart of a Sunday morning pelaton is as much social as physical, and so Rapha designed to create premium cycling gear, and coffee shops – or Cycle Clubs – where enthusiasts can meet.
BeMyGuest – Taking Asian travellers off the beaten path
BeMyGuest is your gateway to Asia, in one sense an online marketplace of small travel companies from across the continent, but more importantly a traveller's guide to the most unusual, interesting and spectacular places in a largely undiscovered continent.
1Atelier – Personalisation becomes the new luxury
1Atelier is reinventing bespoke luxury accessories for the 21st century, helping consumers to create exquisitely handcrafted handbags, and more.
Ipsy – Michelle Phan reinvents the beauty industry
Michelle Phan is the world's most successful YouTuber with almost 9 million followers of her daily video posts. She has inspired women across the world through her beauty tutorials, and in making the right choices in a bewildering market. To help them she created Ipsy, where for $10 each month, subscribers receive a Glam Bag with deluxe samples and full-sized beauty products, showcasing the best products and stylists, but also commoditising their brands. Ipsy is now the world's largest online beauty community, and a fabulous example of influencer marketing.
Deliveroo – Food delivered as fast as a kangaroo
Deliveroo is an online food delivery company stretching form the UK across Europe to Dubai, Australia, and Hong Kong. Orders are placed through the Deliveroo website and then self-employed bicycle or motorcycle couriers transport orders from restaurants to customers.
Triangl – Melbourne to Millennials, all thanks to Instagram
Vibrant, color-saturated bikinis are popping up on beaches everywhere this summer. The perpetrator: a budding swimsuit company with Australian roots called Triangl.
Slack – The creative home of our working lives
Slack's mission is to make your working life simpler, more pleasant and more productive. It is the fastest growing B2B application ever and is used by 2 million daily active users.
Farfetch – 400 designer boutiques in one place, anywhere, anytime.
Farfetch is a revolutionary way to buy fashion, bringing together hundreds of the world's best independent designer boutiques.
BuzzFeed – Shaking up media across the globe
The digital media powerhouse, read by over 200 million people every month, was declared the world's most innovative company in 2016.
Raspberry Pi – Build your own computer gadgets for $25
Eben Upton wants to inspire kids about the potential of computing. With an incredibly simple $25 computer, a cool brand a social movement, he is inspiring the next generation of entrepreneurs.
Mayrig – Cooking up a passion for Armenian culture
Whilst most of Armenia is long gone, the culture lives on through traditional recipes and incredible food that brings people together to share incredible food, and explore the stories that sustained a nation, and now still inspires a global tribe.
Alibaba – Connecting the world's businesses
Alibaba is a trading platform for the new world order, enabling a small business in remote China to deal directly with a large corporate, for any entrepreneur to access a global marketplace.
Zipcar – Why own a car when you can hire a cooler one?
Collaborative consumption drives the better use of assets, and often a better deal for customers. Better products at a fraction of the price. The subscription model builds community and loyalty.
Airbnb – Now you can belong anywhere
Airbnb is a great example of collaborative consumption, making more of under-utilised assets, whilst also enjoying the social experience of sharing. All built around a sustaining community.
Toms – A pair for kids with every pair you buy
Toms is a brand with purpose, and a dual business model – inspired by the simple canvas shoes of Argentina – it gives away a free pair away to street kids for every pair it sells. “One to One” has become a worldwide movement, and now stretches beyond shoes.
Threadless – The crowdsourced t-shirt community
Threadless was one of the first crowdsourced brands, recognising the power and passion of user-generated designs. Voting and limited availability keeps people coming back to the site, from which a vibrant community has developed, engaging people physically and online.
Ashmei – Sportswear without compromise
Focusing on designing the very best apparel for serious runners and triathletes, Ashmei refuses to compromise. Combining the best fabric and production from around the globe, focusing on niche audiences who are prepared to pay more for their passion, outplays the mainstream brands.
Spotify – The freemium business model for music
Spotify grew out of deviant behaviour – imitating the actions of illegal downloaders to find a legal business model which combines free access with the ability to also make money as a business, and for artists and publishers. The brand is contagious, driven by consumer collaboration, and staying topical.
Coursera – The best education available to everyone
Coursera, and other MOOCs, are on the verge of fundamentally disrupting education, knowledge and expertise, across the world. By moving the best university courses online, with a business model that allows universal access, they can be transformational on society, and the opportunities for everyone.
Epocrates – The doctor’s brain in the palm of his hand
Instant access to technical and patient knowledge transforms the speed at which doctors can offer diagnosis and treatment. This results in improved decisions, delivering faster treatments, at lower costs.
Zidisha – Peer to peer microfinance in developing markets
Zidisha is a non-profit organisation that matches African entrepreneurs with peer to peer loans from around the world, keeping interest rates low by cutting out intermediaries and using simple technology.
Umpqua Bank – Fall in love with "the world's greatest bank"
Umpqua reimagined the banking experience around customers, inspired by parallels such as Gap and Starbucks. A passionate focus on people and service has created a digitally-enabled physical experience like no other.
Square – Making payments easy, anywhere anytime
Square’s insight came from the millions of small businesses who lose sales because they cannot accept credit cards. Empowering first the retailer, and the consumer, Square had to fight to change the rules of the market.