Business Recoded: Free Sample of New Book

Change is dramatic, pervasive and relentless. Leaders face a maelstrom of challenges – stagnating growth and uncertain futures, environmental crisis and social distrust, demanding customers and disruptive entrepreneurs. Companies struggle to survive, and leaders are under pressure to find new ways to succeed. The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.

Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and who want to create the organisations that will thrive in tomorrow’s world. The book explores how to build a better future, reimagine your business, reinvent markets and energise your people. It describes how to combine profit with purpose, intelligent technologies with creative people and radical innovation with sustainable impact.

The book dives deep into the minds of some of today’s most inspiring business leaders, including Anne Wojcicki and Jeff Bezos, Satya Nadella and Emily Weiss; and learns from the innovative strategies of incredible companies, such as Alibaba and Amazon, Babylon and BlackRock, Patagonia and PingAn, Spotify and Supercell, and many more.

The book is built on seven seismic shifts to drive a more enlightened future of business, unlocking 49 codes that define a new DNA for organisations and their leaders. Organisations must develop their own codes to realise future potential, progress and business success.

Do you have the courage to create a better future for you and your business?

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