Enablement … Beyond the Customer Experience
Peter Fisk explains why brands need to think beyond the touchpoints that their customers “experience”, to helping them to achieve what they really want – to be the enabler of dreams and success. This is an extract from his new “Gamechangers” book.
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Also, this video of Peter Fisk delivering the keynote at SDL’s Customer Experience Summit 2015 helps you to rethink and redesign your brand and customer experience, for more relevance and impact: