Innolab … accelerated innovation that delivers better results faster
Innolab is a fast and focused process for strategy and innovation, brands and marketing projects
The process helps you to accelerate your best ideas to market, working with your key people, stretching and shaping their thinking, and guiding them through the phases of insight and ideation, design and evaluation, strategy and implementation. The process is built around three key workshops, typically two-days each, with some work in between:
- Insight Lab – opening up through insight and ideation
- Design Lab – shaping and evaluating the best concepts
- Action Lab – agreeing a strategy and implementation plan
Innolab is a well structured, practical and proven process for taking your team rapidly through the phases of problem-solving and creative development. It can be used for any form of business or brand strategy development, innovation of new products, concepts and businesses.
Philosophy is an inspiring cosmetics brand from Phoenix, Arizona, that has developed a cult following for its distinctive products such as “Hope in a Jar”. Recently acquired by Coty of France, the brand team wanted to rethink the brand for global growth. We developed a fast, high-energy series of workshops in New York brought the global team together to develop a new core proposition, growth platforms with focus on Asian markets. This included roll-out of new concept stores in Singapore and South Korea.
Case study: Turkcell … phone shops to creative spaces
The mobile phone company has more retail locations across Turkey than any other brands, but found its location increasingly used for support activities. How could it do more with its stores, to build its brand, engage people more often and more deeply? Through a series of three two-day workshops, we facilitated the cross-functional project team explored insights and parellels to develop new concept stores ranging from business centers for entrepreneurs to gaming zones for youth.