Innovation DNA

The one-page Innovation DNA, from The Board of Innovation, is a tool to visually summarize the drivers underlying your innovation strategy.

Step 1
Download this PDF and print it on an A3 sheet of paper.

Step 2: Results
Do you want to achieve quick wins (short term) or cultural transformation (long term)? Map on the horizontal axis accordingly for your current strategy. Where would you aspirationally plot it?

Step 3: Scope
Are you focussing on incremental innovation or do you want to innovate radically? Where would you plot your current strategy? Where would you aspirationally plot it?

Step 4: Organizational Approach
Should innovative initiatives be approached bottom up or top down? Map on the horizontal axis accordingly for your current strategy. Where would you aspirationally plot it?

Step 5: Stakeholders
Do you want to capture external insights or are focusing on internal expertise? Are you willing to include external parties into your innovation strategy? Where would you plot your current strategy? Where would you aspirationally plot it?

Step 6: Ideation
Where do you want new business concepts to be developed? Do you want to focus your ideation efforts on selected projects or do you want structural ideation? Map on the horizontal axis accordingly for your current strategy. Where would you aspirationally plot it?

Step 7: Execution
How committed are you when it comes to executing your innovation strategy? Are you structurally embedding innovation or are you innovating within specific departments? Where would you plot your current strategy? Where would you aspirationally plot it?

Step 8: Culture
Do you want to promote a corporate or a startup-like culture? Are you stakeholder focused or customer-centric? Map on the horizontal axis accordingly for your current strategy. Where would you aspirationally plot it?

Step 9: any gaps?
Is there a discrepancy between your DNA results and your current efforts towards innovation strategy? The wider the gaps, the more urgent it is to take action.