Leading the Future … Bolder Braver Brands … by Peter Fisk
“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world.
See all the white papers here.
This white paper focuses on a building brands with more attitude and personality:
“Airbnb’s fight for equality, Starbuck’s home for refugees and Zuckerberg’s future vision … Brands who want to engage people need to be bold and brave in a polarising world.”