Leading the Future … Building Brands like Pixar … by Peter Fisk
“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world.
See all the white papers here.
This white paper focuses on applying the creative approach of Pixar to building brands:
“Pixar is an amazing business. Built on imagination and creativity, harnessing digital technologies to create the most engaging characters. What can brands learn from their ideas, process and storytellers?”