Leading the Future … Market Makers … by Peter Fisk
“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world.
See all the white papers here.
This white paper focuses on market innovation – creating new and shaping existing markets:
“Innovate your market, then innovate your business … Aeromobil and Tesla, Nespresso and ARM are great examples of reframing, reimagining and redefining your market and how it works … Start from the future back, shaping the market in your own vision.”