Leading the Future … The New Luxury … by Peter Fisk
“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world.
See all the white papers here.
This white paper focuses on rethinking “luxury”, and what it means for brands:
“How has the meaning of luxury changed in a world of abundance, digital platforms and millennial mindsets? What do people really value now? How can luxury brands win in this new world?”