Leading the Future …. Winning Private Labels … by Peter Fisk
“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world.
See all the white papers here.
This white paper focuses on the change world of brands:
“Retailer’s own-label brands can be more powerful and profitable than classic brands … enabling richer experiences for consumers, and faster and more profitable growth.”