Megatrends 2020-2030 by Peter Fisk
We summarise them here, and explore them in more detail, and what they means for your future business in a range of keynotes, workshops and consulting approaches.
There are five megatrends shaping our future, shifting the way we live and work:
- T … Technological breakthrough
Technology is driving exponential progress in the tech sector and far beyond. 125 billion internet-connected devices are expected to be in market by 2030, up from 17 billion in 2017.
- S … Social and demographic change
Longer lifespans and modern lifestyles will change medicine and consumer habits. 45% increase in the 60+ population worldwide is projected to take place as soon as 2030.
- U … Rapid urbanisation
Mass migration to cities will require new business models and infrastructure. 2/3rds of the world’s population will reside in cities by 2050, double the percentage from 1950.
- R … Resource limits and climate change
Demand for a clean, green tomorrow will advance energy and conservation. 50% of the world’s energy is predicted to come from solar and wind by 2050, up from just 7% in 2015.
- P … Shifting economic power
Newly affluent consumers will expand in Asia and across emerging markets. Emerging market economies today are predicted to represent 6 out of the 7 largest economies by 2050.
Let’s consider each of them:
Technological breakthrough … Radical innovations, disrupting markets with exponential impacts
10 years ago, you’d never imagine we’d be watching our favourite television programmes during our commute and enjoying shopping sprees in our living rooms. Or that we could order our dinner without speaking to anybody, and hail taxis to drive us from the middle of nowhere to the middle of anywhere.
New technologies lie at the heart of resolving or accelerating the five megatrends. Breakthrough innovation is necessary to address large-scale challenges (e.g. ageing economies, climate change), while new solutions are also targeting relatively minor problems (e.g. payments, streaming). This backdrop has created a fertile ground for disruptive innovation.
Consider the advent of electric vehicles, e-commerce, solar panels, robotics, cloud computing, streaming, smart grids and many other modern-day innovations. In each case, engineers and entrepreneurs are aiming to capitalize on the need for either a new solution or a better alternative in existing markets.
Breakthrough innovations have become more powerful in recent years thanks to globalisation and the ubiquity of technology. Together, they have lowered entry barriers for new competitors and accelerated the adoption of new technologies around the world, thereby unleashing a wave of disruptive opportunities across industries and economies. As such, technological growth has become exponential.
Demographics and social change … ageing populations, global migration and robotic automation
Changes in global demographics will bring significant challenges and opportunities for societies and businesses. The forces that underpin this megatrend include ageing populations in advanced economies and China, the outlook for future jobs, immigration pressure, skills imbalance and the radically different priorities of younger generations.
Italy and Germany lead the way in Europe, with the median age of their populations at 47.9 and 46.6 years (only behind Japan at 48.2). In Western Europe, 1 in 5 people are older than 65 and this is expected to rise to 1 in 4 in the next decade. These trends are likely to slowly, but steadily change the outlook for household spending (towards older consumers), inflation rates, economic growth and government policy (the US already spends over 18% of GDP on healthcare). Ageing and the resulting decline in the labour force will hence require dramatic social and technological changes.
Consider the case of Japan; the combination of ageing (about one-third of its population is over 65yr ) and low immigration has led to very tight labour markets; the jobs-to-applicant ratio in Japan stands at 1.63x, the highest level in 17 years. A counter to this has been more Japanese women entering the workforce; between 2000-17, female workforce participation rose from <60% to 69.4%. At the same time, Japan has been one of the largest buyers (and makers) of robotics; it employs 308 robots for every 10,000 human workers compared to 200 for the US.
Smarter machines are a solution for countries with shrinking labour forces; but they are likely to trigger challenges for younger economies, by disrupting jobs and limiting wage growth. Automation and greater use of tech will require tomorrow’s workforce to develop new and more advanced skills; take the case of the UK, where less than 20% of the population had a university degree in 1990, but in 2000 that rose to 33% and reached 42% in 2017. As the competition for highly skilled labour heats up, companies will need to spend more resources to attract, train and retain talent.
Rapid urbanisation … Supercities of the new world, melting points of culture, demanding new infrastructure
Cities have always been hubs for talent, capital and innovation. In the last decade, hundreds of large cities have been built in emerging economies, attracting significant infrastructure investments. Large cities such as San Francisco, London, Paris and New York have also been the ideal launch pads for entrepreneurs given their large, dense populations. Understanding the advantages and challenges of future cities can help us identify the next sources of growth.
With more people in the world living in cities than ever before, cities’ share of global growth is rising. According to McKinsey as of October 2018, the top 50 cities account for 8% of global population, 21% of world GDP, 37% of urban high-income households and are home to 45% of firms with more than $1 billion (all amounts given in USD) in annual revenues.
As cities grow large, they require significant infrastructure, including communication networks (e.g. 5G, fibre), transit and transportation (e.g. metro, bridges), social infrastructure (e.g. hospitals, schools) and housing. This was a key driver of commodity demand and fixed investments in the last 10-15 years as China and other developing economies industrialised rapidly and millions of people migrated to cities. This story is likely to continue as other emerging markets follow China’s lead (as discussed in the previous section).
Large cities that offer good infrastructure, greater convenience and attractive job opportunities typically attract global talent. This leads to higher population densities and younger consumers with higher disposable incomes: the perfect ingredients for innovation and entrepreneurship.
Climate change and resource scarcity … carbon, and the pressure on our planet for food, oil, and water
An expanding population and the rising demand for food, energy and materials continue to strain the finite resources of the planet. The need for solutions that improve energy efficiency, lower food waste and provide alternatives to scarce resources has never been greater. Underlying these trends is the persistent increase in global emissions which has led to intensifying debates around climate change and how we can resolve it.
In 2018, global emissions continued their march higher growing 1.7% yoy (year on year). In turn, the US National Climate Assessment report noted that sea levels are now rising twice as fast as 25 years ago, while re-insurance company Swiss Re estimated recently that natural catastrophes and extreme weather events caused $146 billion (all amounts given in USD) in damages in 2018. The social and economic consequences of climate change are substantial. How can this be slowed?
Investing in energy efficiency and renewable energy is an important step. The good news is that clean energy today is cheaper than it has ever been. The average price of a solar module has fallen 88% since 2010, while the cost of wind turbines has declined by over 40%. In some countries, clean energy sources are comparable to natural gas and coal power in terms of unit costs and rely less on government subsidies each year.
Shifting economic power … realigning the world’s economies, driving wealth and shifts in power
In the last twenty years, developing economies have been lifted by the rising tide of globalisation and manufacturing shifting to Asia. The emergence of a sizeable, aspirational middle class, particularly in China, has made it an important destination for global companies. We continue to expect emerging markets to offer significant growth potential for domestic and multinational firms.
Two decades of unprecedented growth has lifted China’s per capita GDP from a meagre 8% of US per capita GDP in 2000 to roughly 30% this year. This rapid growth has been enabled by significant infrastructure investments, support for an export-focused manufacturing base and increased spending on innovation. In turn this has resulted in persistent growth in household incomes; the World Bank notes that China alone is set to add one billion people to the global middle class between 2005-2030. It is not surprising then that China has been a key source of growth for companies exposed to Chinese consumers (e.g. luxury brands, autos, smartphones).
China’s significant economic progress has coincided with its foray abroad. Consider the approximate $1 trillion (all amounts given in USD) Belt and Road Initiative as China seeks to invigorate infrastructure and trade routes across south Asia and other parts of the emerging world. A new breed of Chinese companies are increasingly capturing market share at home and venturing overseas. This is a natural progression of an economy that has been steadily moving up the value curve in infrastructure, manufacturing and technology sectors.
Elsewhere, genuine reform can unlock potential in India, which benefits from an expanding labour pool (the working age population is set to grow by almost 14% by 2030, compared to a -3% decline for China). As cost inflation in China pushes manufacturing jobs elsewhere, neighbouring southeast Asian economies are benefiting (e.g. Vietnam, Bangladesh). Another advantage for emerging markets is the ability to lead from advanced economies and adopt cheaper and better technologies to boost productivity (e.g. clean energy, communication). For instance, Mexico’s mobile penetration is at 90% while fixed-line penetration has plateaued at 16%.