XT … Reinvent Your Business Model (Extract)
No longer just the domain of disruptive startups, business model innovation has taken its place at the top of the corporate growth agenda. Shrinking S&P 500 lifespans, digital disruption, and pressure on once-reliable business models mean that it’s no longer enough to roll out better products and services. As the success of Amazon, Netflix, and others show, the future belongs to the serial business model innovators.
Mark Johnson’s new book Reinvent Your Business Model shows the way to get there. It dispels the common misconceptions about what a business model is and isn’t – and provides a practical framework for how one really works. Successful incumbents face unique challenges in creating the new – as the very capabilities that make them successful actively inhibit exploration and innovation.
So how do you overcome the organizational and cultural obstacles to build a structured process for creating, incubating and scaling new models into a profitable enterprise? How do you craft distinctive new ways to deliver value and capture profits that enable you to seize the digital opportunity and reach new customers?
Read more about the Mark’s new concepts at Innosight
Reinvent Your Business Model will equip a new generation of innovators with the insights and the tools that they need to develop a repeatable business model innovation capability and seize the white spaces where the greatest growth opportunities lie.