The Little Book of Genius

The best ideas from Peter Fisk’s 4 “Genius” books which together create a manifesto for 21st century business: Customer Genius is about building a customer-centric business … Marketing Genius is about finding your edge in today’s markets, thinking left and right-brain like Einstein and Picasso … Creative Genius is the innovation handbook for business leaders, with a little help from Leonardo da Vinci … and Business Genius is a more inspired approach to leadership, strategy and change.

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