XL … The Culture Map by Erin Meyer
Today, whether we work with colleagues in Dusseldorf or Dubai, Brasília or Beijing, New York or New Delhi, we are all part of a global network (real or virtual, physical or electronic) where success requires navigating through wildly different cultural realities.
Unless we know how to decode other cultures and avoid easy-to-fall-into cultural traps, we are easy prey to misunderstanding, needless con ict, and deals that fall apart.
Erin Meyer is an INSEAD professor and author of The Culture Map, on how people from different cultures work best together, and why they sometimes don’t. She focuses on how the world’s most successful managers navigate the complexities of cultural differences in a global environment.