XL … Velocity 12 Markets by O&M
Amidst growing global economic uncertainty, a new Ogilvy & Mather report argues that 12 “velocity” countries – comprising more than half of the world’s population – will reshape future global growth. A billion new middle-class consumers will emerge in these 12 countries in the coming decade, creating a critical tipping point as the middle-class moves from a minority to the majority of the local population in many of these markets. Consequently, this next generation of “global middle-class” consumers will not only play an important economic role, they will also become key agents of social change, influencers on their governments, arbiters of local lifestyles, and empowered consumers in brand attraction and interaction. All of this will have a profound impact on the way companies develop marketing activities, communications, and relations programs to these new global middle-class consumers.