XT … Exponential Transformation
Technology is disrupting the world. The biggest market cap companies today are all technology companies, and as I write this both Apple and Amazon have recently crossed the $1 trillion threshold.
The real impact of technology is not the disruption—we’ve been dealing with that for centuries. It’s the pace, density and unpredictability that disruption brings. In the 15th century, the Gutenberg printing press changed the world. Today, thanks to computational advances, we have fully 20 such disruptions hitting us all at the same time, including solar, blockchain, AI, biotech, autonomous cars, drones and more. That so many are happening at once is unique in human history.
For our legacy organizations, it means that the metabolism of the external world now far exceeds the speed at which we can move. In the past, a company had years to figure out how to place its bets for slow-moving markets. Today, that time frame is down to months as a new breed of startups drive new business models and disruption. As an example, witness the pace at which Elon Musk has disrupted cars, space and energy.
The problem in our organizations, though, is not a lack of disruptive ideas—we have lots of those. The real problem is that if you attempt disruptive innovation inside a traditional organization (or institution), the corporate immune system will attack and you’ll spend all your time fighting the antibodies.
Today’s executives must do two things simultaneously:
1 – Suppress the immune system response of their organizations
2 – Find new ideas that can grow a company 10x. Think that’s not possible? Consider that in 2012, 80% of Apple’s revenues came from products less than four years old.
The ExO Sprint aims to achieve these goals, and our experience indicates that in just 10 weeks it can launch your leadership, culture and management thinking three years ahead.
After iterating and improving the methodology over three years with some of the world’s biggest companies, we are now open-sourcing the ExO Sprint and making it widely available.
We strongly believe that every Global 5000 company will have to go through this process. So, too, will any small or midsized organization. Waiting for months or years for your C-suite or board to wake up and smell the roses is an existential threat.
As Marco Bizzarri, CEO of Gucci says, I will turn Gucci into an Exponential Organization.